Traditional Culture Encyclopedia - Traditional customs - Life insurance telemarketing advantages
Life insurance telemarketing advantages
"Hello, is this Mr. **?", "This is ** insurance company, congratulations on becoming our lucky customers, now give you an accident insurance." I believe that many people have received similar calls, life insurance telemarketing is such work. Insurance companies which is strong, I just happened to organize the relevant content, I hope to help you: the latest list! The top 10 insurance companies in the country
Life insurance telemarketing advantages
Telemarketing is a marketing model used by many insurance companies, mainly because compared to the traditional marketing model, telemarketing has its own unique advantages:
Firstly, it is easy to manage the personnel. Compared with the traditional marketing model, life insurance telemarketing staff work time and place are more centralized, easy for managers to monitor and manage. When any fluctuations in the psychology of the staff are found, measures can be taken in a timely manner. What are some good life insurance recommendations, I just happened to organize the relevant content, I hope to help you: 2020 top ten insurance companies hot life insurance inventory!
Secondly, the cost is lower. A major cost in the life insurance telemarketing process is the cost of the call. And phone costs are controllable, and managers can keep them well within their acceptable range.
Third, low employee turnover. Compared with traditional face-to-face direct marketing, life insurance telemarketing increases the secrecy of the marketer. In the past, marketers may have been embarrassed to talk about it, but in the case of telemarketing, they have no such concerns at all.
In addition, life insurance telemarketing also helps to increase the brand awareness of the company among the customers, increase the efficiency of the staff and so on. In short, from the extent to which telemarketing has been adopted, one can guess that it certainly has advantages that other modes do not have.
Life insurance telemarketing needs to be standardized
The advantages of telemarketing have made it popular with many insurance companies. However, care should be taken to standardize the management. If insurance companies do not regulate the telemarketing model of life insurance well, not only will it not be able to reduce costs and increase revenue, but it may also harm the company's brand building.
"Eating hit, meeting hit ...... I wonder where they get our personal information, and do not care if people are annoyed. This marketing model really needs to be managed." Many customers may have such feelings.
So much so that many people ignore telemarketing calls for life insurance, or hang up when they get through. An insurance company staff told reporters that they have done a statistic, call to give insurance calls can have a success rate of 1% has been quite good.
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