Traditional Culture Encyclopedia - Traditional customs - What trends should be grasped in the field of international communication?
What trends should be grasped in the field of international communication?
The The 20th National Congress of the Communist Party of China(CPC) Report proposes to enhance the influence of Chinese civilization, stick to the position of Chinese culture, tell the story of China well, spread the voice of China well, show the credible, lovely and respectable image of China, and push Chinese culture to the world better.
Grasp the trend of mobility, socialization and visualization in the field of international communication, make international communication a bridge to increase trust, dispel doubts and gather strength, tell and publicize the wonderful story of China, and better promote Chinese civilization to the world.
Telling the story of China well in international communication requires not only a high political stance and a high sense of responsibility, but also superb professional skills. From the perspective of social media ecosystem, we can understand the functions and functions of its value layer, user layer, content layer, channel layer, practice layer and integration layer, so as to tell the China story well with a highly adaptable international communication platform and all-round communication system.
Exercise:
1, strengthen cultural self-reliance and self-confidence, and optimize open and conversational narrative strategies.
Words carry words, words convey sounds, and cultural carriers. We should base ourselves on the Chinese civilization of more than 5,000 years, draw rich cultural nutrients, make good use of precious cultural resources, and refine the spiritual identity and cultural essence of Chinese civilization.
A good story is infectious and spreading. Relying on the vivid practice of China's development, we should combine "grand narrative" with "individual narrative", transform the diachronic and fragmented China story resources into timely and conversational discourse expression, and comprehensively expound China's views on development, civilization, security, human rights, ecology, international order and global governance.
2. Make good use of international communication channels and enrich multi-agent and multi-level communication subjects.
Telling the story of China well requires everyone's participation. Social media and online media are rapidly replacing traditional media and becoming the main positions of communication, and external communicators in different fields and occupations are playing an increasingly important role.
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