Definition of superstore and supermarket

Supermarket is a commodity supermarket, that is, a collection of a variety of commodities, a variety of sources of large market; or a collection of multiple stores of the big market; but many people in the retail industry, shopping malls, supermarkets, etc. referred to as "super".

In addition, there are objective and subjective two methods:

The so-called objective classification method, that is, the overall geographical distribution of the industry or retail industry as a benchmark for the status of a single store, do not take into account the enterprise's own sales situation. For example, in the regional division, the domestic market can be divided into Beijing, Shanghai, Guangzhou and other cities represented by a class of market, Hangzhou, Suzhou, Qingdao and other cities represented by the second class of market, other areas are classified as three types of market. As for the terminal, it can be based on the size of the business area and the sales level, the terminal superstore is divided into large stores, small stores; can also be arranged by sales divided into A, B, C, D stores.

The so-called subjective classification method, that is, the enterprise in each region/store sales performance as a benchmark, do not take into account what the market or terminal background. Such as absolute market sales and relative market share for the two latitude, can be divided into the enterprise sales of the region of a class of regional markets (high market sales and high relative market share), two types of regional markets A (low market sales and high relative market share), two types of regional markets B (high market sales and low relative market share), and three types of regional markets (low market sales and low relative market share). Similarly, using the same method of dividing the company's terminal superstore, you can get the following four types of terminals: store A (high market volume and high relative market share), store B (high occupancy), store B (high sales) and stores C and D.

So there are two interpretations about category II superstores!