What does viral marketing mean?

What does viral marketing mean? Simply put, it is a marketing method that spreads products or services at high speed through the Internet, social media and other channels.

The biggest feature of viral communication marketing is that it spreads quickly and widely. In this way, brands or products can be quickly introduced to the public and even become a hot topic in the market. This marketing method usually requires lower cost and is more effective than traditional advertising.

However, in viral marketing, content is very important. Only content that is attractive enough can cause users to buzz. Therefore, for marketers, it is necessary to innovate constantly, keep up with market changes, and create more interesting and attractive content to arouse users' interest.

It should be pointed out that viral marketing also needs to comply with relevant laws and regulations. Although this marketing method is more free than traditional advertising, it still needs to abide by the rules of social media and business ethics to avoid unnecessary trouble.