How to teach yourself e-commerce knowledge

With the increase of Internet penetration rate in China, the development of e-commerce has taken off. Moreover, due to the explosive growth of netizens and the increase of e-commerce platforms in recent years, online shopping has "flown into the homes of ordinary people", which makes websites or rising stars who have been operating for many years see hope. So e-commerce has become a hot major. Let's talk about how to.

Tools/raw materials

Baidu baike

Methods/steps

1/5 Step by step reading

The first step is to understand what e-commerce is.

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

2/5

The second step is to know what you can do after learning e-commerce.

web technology

1. e-commerce platform design (representative post: website planning/editing): mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design, etc.

E-commerce website design (representative post: website designer/developer): Mainly engaged in e-commerce website design, database construction, program design, website management, technical maintenance, etc.

3. E-commerce platform artist (representative post: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.

business class

1. enterprise network marketing business (representative post: network marketing personnel): mainly use websites to carry out online business, network brand management and customer service for enterprises.

Online international trade (representative post: foreign trade e-commerce personnel): use the network platform to develop the international market and conduct international trade.

3. Content services of new network service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.

2. Promotion of e-commerce support system (representative position: website promoter): responsible for selling e-commerce systems, providing e-commerce support services and customer management.

E-commerce entrepreneurship: with the help of e-commerce platform, products and services are provided by the virtual market, and services are directly provided for the virtual market.

Comprehensive management class

1. Integrated management of e-commerce platform (representative position: e-commerce project manager): Such talents need not only a deep understanding of computers, networks and social economy, but also the ability of project management.

Comprehensive management of enterprise e-commerce (representative post: manager of e-commerce): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.

3/5

The third step is to know that e-commerce has courses to learn.

1. Basic courses:

Introduction to e-commerce, economics, management, accounting, operational research, statistics, English, network marketing, marketing, modern enterprise operation, computer foundation and application, C language, network and data communication technology, database principle and network database technology, e-commerce principle and decision support, website design, webpage template design and other related courses.

2. Professional courses:

E-commerce system analysis and design, network marketing foundation and practice, e-commerce and international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, Dreamweaver webpage design and production, web standards and website reconstruction, FlashAction script animation design, UI design, Asp；; E-commerce website construction, e-commerce management pragmatism, accounting computerization, Photoshop, economic law, ERP and customer relationship management.

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The fourth step is to understand the main characteristics of e-commerce development in China.

First, e-commerce has become an important growth point of the national economy. In 20 14, the growth rate of total e-commerce transactions in China (28.64%) was 3.86 times that of GDP (7.4%); The average annual growth rate of online retail sales is 37.7 percentage points faster than the total retail sales of consumer goods. In 20 14, the income of internet industry closely related to e-commerce increased by 50%; The national information consumption scale reached 2.8 trillion yuan, a year-on-year increase of18%; Information consumption drives the development of related industries 1.2 trillion yuan, contributing about 0.8 percentage points to GDP.

The second is the explosive growth of mobile e-commerce. In 20 14, the transaction scale of China mobile shopping market reached 895.685 billion yuan, with an annual growth rate of 234.3%; The number of WeChat users in China has reached 500 million, a year-on-year increase of 4 1%.

The third is the rapid development of agriculture-related e-commerce. The Ministry of Commerce and the Ministry of Finance jointly launched the "Comprehensive Demonstration of Rural E-commerce" project, and carried out demonstration projects of e-commerce application in 56 counties in 8 provinces across the country. The Ministry of Commerce opened the national agricultural products business information service platform, which contributed to the sales of more than 23 million tons of agricultural and sideline products and the transaction volume reached more than 87 billion yuan.

Fourthly, the international influence of e-commerce in China has been significantly enhanced. In 20 14, two large domestic e-commerce companies successively landed in the American capital market, and the international capital market responded enthusiastically.

5/5

The fifth step is the method of self-learning e-commerce courses.

First, the combination of the whole and the details. To understand the overall structure of e-commerce, a complete e-commerce transaction system must involve business model, payment, logistics and distribution. But you can't learn all these aspects deeply in a short semester. You must highlight the key points, focusing on the business model. To understand the mode of e-commerce, we must have a deep understanding of traditional commerce. To understand traditional business, it is impossible without practical experience and a lot of extracurricular reading. Second, empirical observation. There is no fixed business model, so you need to watch it online frequently, observe the emerging new enterprises around you, and ask yourself how this website is profitable while watching it. Who is the user group? Now that the Internet is so convenient, it should be easy to get such information. Third, comparative method. Compare the differences between traditional methods and network methods, what can be realized online in enterprise business processes, and what are the advantages and disadvantages of enterprise procurement, sales, promotion, research and recruitment compared with traditional methods. The more you compare, the more you can slowly understand the mystery. Fourth, actual participation. It's no use talking without practice. You should participate, such as visiting online bookstores, participating in forum discussions, setting up your own home page, applying for blog space, searching online information, and participating in online auctions. Experience the influence of the Internet on traditional business, study and life. Fifth, the hypothesis method. In the process of learning, we should dare to think, question and ask questions. There are no always correct people in the e-commerce industry, only successful people are constantly emerging. Maybe your idea is a good one, and you can realize it one day. Successful people in the internet field are those who dare to eat the first crab.

Matters needing attention

The value of e-commerce lies in allowing consumers to shop and pay online through the network, saving time and space for customers and enterprises, greatly improving transaction efficiency and saving a lot of precious time, especially for busy office workers. 2 1 century, in today's diversified consumer information, it has become a habit for consumers to know the product information of local shopping malls through online channels such as Baidu micro-purchase, Taobao and Newegg. And then enjoy the fun of on-site shopping.