Do traditional car companies increase their efforts to enter the market?

According to the data of the Federation, in July this year, the comprehensive sales volume of passenger cars reached 1.597 million, up by 7.7% year-on-year, achieving the strongest positive growth since May 20 18, and also ushered in a good start in the second half of this year.

However, is the good day for car companies really coming?

Che Jujun doesn't think so.

Although the overall sales volume of the auto market has increased, the market polarization has become more serious, and a large number of auto companies are in trouble. According to statistics, there are as many as 36 car companies with a year-on-year decline of more than 20%. Among them, 27 companies fell by more than 50%, and 13 companies sold 0. Some have gone bankrupt or stopped production, and some are on the edge of this road.

Look at these enterprises, and you will find that many of them are new energy automobile enterprises.

New energy is the focus of development in recent years, especially according to the previous plan, the production and sales of new energy vehicles need to reach the goal of 2 million vehicles in 2020. Many car companies believe that new energy vehicles can achieve "overtaking in corners", thus attracting many traditional car companies to settle in the new energy market, and there are also a number of new power enterprises that "dream of making cars".

The rapid development of the domestic new energy vehicle market cannot be separated from subsidies and licenses. With the gradual decline of state subsidies for new energy vehicles, the development of new energy vehicles is extremely difficult, and some car companies/brands born by subsidies cannot survive.

Zhi Dou is called "Zhanhao Artifact" by many people. Under the new energy subsidy policy, with a subsidy price of 30,000 to 50,000 yuan and no need to shake the number, it has achieved extremely good sales. However, it is difficult for Zhi Dou to maintain its former scenery without sharp weapon and core competitiveness. From 20 18, the sales volume plummeted, and then gradually fell into the brink of bankruptcy.

Condi Electric has a similar situation. However, Condi Electric has changed its face. At the end of last year 10, it was renamed Shengfeng Automobile, and its brand appeared in the market under the name of Maple Leaf Automobile.

Don't think building a car is too simple. This is not a day's work. The cruel reality awakens new forces such as space-time electric, leading cars, Xinte cars and Du Yun cars from the dream of building cars. Especially with the attack of Tesla giant, the life of domestic new energy car companies is even worse.

In addition to new energy car companies or emerging companies, the days of a group of established traditional car companies are also unsustainable.

Rumors are not groundless. Huatai, Zotye, Cheetah and Lifan, which were rumored to be "bankrupt" in June 5438+ 10 last year, are all on the list. Stop production and shutdown, resignation of executives, collapse of dealer system, arrears of employees' wages, mass layoffs and other news. If it continues to spread, the end of "bankruptcy" may have been doomed.

Huatai automobile has existed in name only, but it has not yet entered the "bankruptcy" procedure. To make matters worse, all Shuguang shares held by Huatai Automobile were frozen, with overdue liabilities reaching 3.892 billion yuan. Zotye Automobile and Lifan Automobile have recently embarked on the road of restructuring. Cheetah Automobile was exposed to stop supplying parts, and dealers no longer provide free after-sales.

In addition to the weak competitiveness of products, they can't compete with mainstream models and can't smoothly transition to the national six emission standards, which is also an important reason why they are gradually on the verge of bankruptcy.

In addition to private enterprises, some state-owned car companies are also on this road.

Haima Automobile began to lose money continuously from 20 17, with a cumulative loss of 3.52 billion yuan in three years. Among its two car companies, FAW Haima sold 0 in July, and only 324 Haima cars were sold, down 70% year-on-year. As a state-owned enterprise, Haima Automobile frequently relies on selling houses to tide over the difficulties of delisting. However, can it last until spring?

Tianjin FAW mainly produces Li Xia brand cars. Owning a Li Xia was once the dream of every family. However, in the fierce market competition, Li Xia, who lacks competitiveness, stepped down from the altar step by step and was gradually eliminated by the market.

Dongfeng Yulong reported in June this year that Taiwan Yulong Group and Dongfeng Motor have reached a preliminary understanding that Nazhijie brand will formally withdraw from the Chinese mainland market. Needless to say, Beiqi Yinxiang and Sotheby's have long been predicted.

In addition to domestic independent brands, the market performance of some joint ventures is not ideal.

Among them, the sales of French joint ventures in China declined across the board. In July, the sales volume of DPCA dropped by 42.4% to 40 1 1, and Dongfeng Renault even withdrew from the China market, with sales volume of 0. Catering to consumers is king. Other aspects are not mentioned for the time being. Let's say Peugeot 2008, once a hot-selling model, has only sold 75 vehicles a month and is still using a three-cylinder engine criticized by consumers.

In recent years, the sales of Beijing Hyundai, headquartered in South Korea, have been declining. In July this year, the sales volume was 37,079 vehicles, a year-on-year decrease of 28,438+0%. Once, Beijing Hyundai was the top ten car companies in the market, but now it has already stepped down from the altar.

In addition, although Japanese companies have made a strong counterattack in recent years, not all Japanese companies have increased, such as Mitsubishi and Suzuki, which are not popular with consumers. And GAC Fick, with frequent quality problems, consumers are naturally unwilling to pay the bill.

Jeju tubercle

Competition is constant and elimination is endless. Is there an old saying that "there are so many car-making enterprises in the future"? The answer is no, bankruptcy will be common in the future. Look at the list of car companies next year. I wonder how many will be left.

Readers, what do you think?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.