Why does Chacha melon seeds, a traditional food in China, become the new favorite of foreign snacks?

Going out of China and into the world, melon seeds have become the new favorite of foreign snacks. After spicy strips and laoganma, checking melon seeds has set off a wave abroad. China has a vast territory, rich resources and a wide variety of food. With the rise of China's economic strength and image as a big country, more and more China cuisines have gone abroad, conveying China on the tip of the tongue to foreign friends, and even setting off a Chinese cuisine style.

When it comes to Chinese food abroad, everyone will think of Laoganma and be ridiculed as a "luxury" that rich people can afford; And spicy strips. Amazon in the United States has begun to sell spicy strips, and there are also hot spicy strips abroad. In addition, there is a snack, melon seeds, which is also popular abroad. It is said that it will not stop after eating.

Melon seeds are very common for people in China, and they are a kind of snack to kill time and get together for leisure. They are loved by men, women and children. In the early years of the Northern Song Dynasty, Taiping Universe recorded "melon seeds" for the first time in history (Volume 69 Hebei Road 18? Youzhou "). It can be seen that China people's habit of eating melon seeds has lasted for nearly a thousand years. The so-called national, is the world, China is affecting the world, China's traditional food is gradually becoming a global enjoyment, and China's melon seed culture has also brought the world.

As early as 2000, qiaqia, an old melon seed brand, opened the road to internationalization and laid out overseas markets. At present, it has grown into one of the national brands with many export countries and wide export areas in China. Qiaqia has also made a lot of efforts to introduce melon seeds to the world.

ChaCha (English trademark of Cha Cha) purchased by overseas parties is different from that purchased at home. Check the packaging of melon seeds in the overseas edition, and attach a tutorial for fools who eat melon seeds to teach foreigners how to eat melon seeds.

In order to popularize melon seed education, qiaqia took the lead in seeking a solution from the Korean market, providing melon seed tasting packages as teaching props for Chinese teachers in 500 primary and secondary schools such as Seoul and Busan, and providing sample courseware for teachers in class, guiding them to introduce the culture and benefits of eating melon seeds from a more positive and standardized perspective, and deepening young people's goodwill towards eating melon seeds. The cultural plan will also be carried out for a long time, with more schools and wider influence, and the melon seed culture in China will be spread overseas.

In the American market, other export brands only pay attention to sales when doing product trade. New york, qiaqia, Houston, Los Angeles and other places hold New Year's Festivals, with melon seeds as the medium to convey the culture of China, so that foreign friends can better understand the customs and tastes of New Year's Festivals. During the Spring Festival, qiaqia appeared on the world stage as a "domestic boutique", boarded landmark buildings and outdoor screens in eight countries and regions, such as South Korea, Australia, the United States and Singapore, and broadcast a promotional film of New Year greetings, showing the China brand to the whole world and greeting Chinese people around the world. Today, melon seeds are distributed in more than 40 countries and regions around the world. From South Korea to the United States, from Russian to Southeast Asia, Chacha melon seeds span the Pacific Ocean and the Atlantic Ocean, bringing the flavor of hometown to China people on the other side of the ocean and delicious sunflower fruit to foreign friends. Qiaqia exported China's food culture to every corner of the world by taking China's traditional gourmet melon seeds as the medium, making the world fall in love with the taste of China.