Design a promotion plan for a women's clothing brand

Every holiday, women's franchise stores always have various promotional activities to attract customers to increase passenger flow, thus improving the sales performance in the store. In the face of the upcoming New Year's Day, what promotional programs can women's franchise stores learn from? Here are nine "tried-and-true" promotion schemes, one of which is always suitable for you to help you sprint!

1 Reward Promotion

Enterprises attract consumers to buy enterprise products and transmit enterprise information by means of prize-winning questionnaires, lottery (that is, open, progressive and combined) and grand prizes; According to the nature of lottery, there are prizes, questionnaires, lottery, grand prix and so on.

2 member promotion

Membership promotion is to use people's psychological sense of belonging as social people to set up a formal or informal organization in the form of a system, and the organization promises one or more benefits to its members, so as to maximize the interests of the organization and individuals.

To promote membership, we must first collect enough membership information and establish a consumer database. Consumer information can be purchased from professional companies or collected by themselves.

3 Trial promotion

Manufacturers or merchants give a certain number of commodity samples to target consumers for free trial. Its purpose is to let consumers personally experience the quality and efficacy of products after trial, and then from small-scale trial to long-term fixed consumption.

4 discount promotion

In some large-scale durable consumer goods, such as household appliances, kitchen utensils and other fields, in order to expand consumption and avoid consumers' psychology of "not getting rid of the old and not getting rid of the new", manufacturers or merchants recycle a certain amount of old products, and consumers buy new products at a discount amount. You can also try on clothes. )

5 joint promotion

Two or more business entities, on the basis of win-win, exchange their own products or advantages and sell them to consumers at the same time. The types of joint promotion mainly include cross-industry joint promotion, joint promotion with dealers and joint promotion with the same industry.

6 service promotion

According to the classical marketing theory, products include three parts: core products, tangible products and extended products. Service promotion is to promise consumers more or more unique benefits than competitors in the extension of products, that is, services.

7-point promotion

In the field of fast-moving consumer goods, the cumulative promotion of points means that consumers enjoy the promotion policies of enterprises through multiple purchases, cumulative points, decals and ticket exchange. In a short time, so as to cultivate customer awareness and loyalty.

8 gift promotion

In order to expand sales in a certain period of time, enterprises are forced by market pressure to implement gift promotion for consumers who buy their products; Gift promotion is one of the oldest, most effective and most extensive promotion methods.

9 price reduction promotion

In order to expand sales in a certain period of time, enterprises are forced by market pressure (consumers, competitors, product upgrades) to quickly occupy the market by reducing prices and increase market share. For example, during the double 1 1 period, many industries held price reduction promotion activities, and the original price was restored after the activities. So the price reduction promotion is largely due to the price war.

Promotion is a double-edged sword. It is easy to "self-harm" if you don't use it well. Only by grasping the degree and direction can you get twice the result with half the effort.