Market analysis of organic tea

The market scale of organic tea is expanding, mainly because people pay more and more attention to health and environmental protection, and are willing to pay more money for organic and natural foods and drinks. According to the report, the global tea market will reach $26 billion in 2026, of which the organic tea market will occupy an important share.

The main consumers in the organic tea market are young people and high-end consumer groups. Consumers pay more and more attention to the quality, origin, picking methods, processing technology, packaging and other details of organic tea, and are more willing to support those brands that have done well in environmental protection, social responsibility and sustainable development.

In the supply chain, the organic tea industry is similar to other organic agricultural products, with high production cost and technical threshold, which requires strict quality control and certification, which also leads to the higher price of organic tea than ordinary tea. In addition, the variety and origin of tea also affect the supply and price of organic tea. China, India, Sri Lanka and Kenya are the main countries producing organic tea, and varieties such as alpine tea and Pu 'er tea are the mainstream of the organic tea market.

In short, with the improvement of consumers' health awareness and environmental awareness, the organic tea market will continue to grow. At the same time, organic tea enterprises also need to strengthen their own brand building and quality control in order to win the trust and support of consumers.