How to make advertisement design and production_How to design advertisement

Advertising, in today's fierce business competition, has become an important means for an enterprise or company to promote its services and products. However, the many and varied advertisements inevitably make others have a resistance to the mood, which will lose the value of the existence of the advertisement, but also lost its due value.

Advertising must be creative, and a creative advertisement needs to be "sublimated" in the tradition in order to be compelling. In other words, an advertisement that does not offend and interests people is very successful. After investigation, the author synthesized the following advertisements and some of the necessary content and creativity, generally not offensive and interested in most of the advertisements have the following characteristics. And this is a slight expression of the author's thoughts on the survey.

One, branding

The nation's largest IT newspaper "Computer News" proposed that in this era, everything has to be branded, and even computer viruses in the advertisement are no exception. The branding is best reflected in the brand's logo, and underneath the logo there is the brand's "motto". In addition, we found that these representative brands have both English and Chinese names.

In this survey, in this regard, the representative

(1) AMD, its "motto" is "SmarterChoice".

(2) ASUS, whose "motto" is "ASUS quality, rock-solid.

(3) Intel, whose motto is "Beyond the Future".

There are many other famous brands, such as "Xiaxin", "Clarity", "Baodao Eyes", etc., which shows the importance of branding in today's successful advertisements. The importance of branding in today's successful advertisements can be seen. Moreover, I believe that companies have their own unique sound in the advertisement is also a good means, for example, Baodao eyes in the end of the advertisement will be added a paragraph of people "singing": "Baodao eyes company", Intel also in the end of the advertisement to present a piece of music. Intel also presents a piece of music at the end of its advertisements, which has aroused my interest many times and is worth learning from.

Two, monotonous beauty

Mentioned earlier, the many advertisements dazzle people and make them feel disgusted, so today's advertisements, on the contrary, the more monotonous, the more people feel "refreshing", and are not easy to generate resentment.

In this regard, the very outstanding is a lot of jewelry advertisements, affected by the type of goods, its background is extremely monotonous, bringing people a deep monotonous beauty, whether people consider buying, I think they will stop to look. On the contrary, the author believes that fancy jewelry industry advertising will never be successful.

The most successful in the monotonous beauty is still the IT industry ads, led by IBM's pure blue and black ads, reflecting the unanimous recognition of many manufacturers of the monotonous beauty is the element of advertising. For example, IBM uses blue as its main color and is called the "Blue Giant". To summarize: very monotonous, very refreshing, very intuitive, very successful.

Three, with the times is the key

Any industry needs to keep pace with the times, in the process of technological development, we also need to show a variety of new technologies to consumers, so that in the rapid development of technology today have an advantage.

This is very important, first of all, technology does not have a big trend of development of the industry will inevitably be within its various enterprises have no competitiveness to speak of, because "every enterprise will", so even if the advertisement is more useless.

In this era, only new practices and technologies can really attract people's attention, in order to get high "advertising ratings", and the brand can be marketed.

It is indisputable that the high-tech industry has the greatest technological development trend, but other industries also have their technological development space. Since there is space, it can be used in advertisements to achieve good results. Of course, "high technology" should also be responsible for, in the advertisement if you can introduce in detail the characteristics of the new technology used in the product or service and its usefulness, then it can make consumers realize the value and necessity of this technology, and naturally they will be influenced by the advertisement.

So, to summarize, an advertisement also needs to make the new technology of the item or service explicit and public, which is beneficial and not harmful.

I still cite some high-tech industry advertisements that interest me in this survey.

The giant is still the giant, this time or IBM, Lenovo in its IBMThinkPad series of laptop products in the advertisement of the detailed description of the parameters of the various products, and the introduction of each model of the new features, new technologies, and even the technical principles are slightly disclosed, and "take the opportunity" to introduce its perfect after-sales service, etc. IBM, the IBMThinkPad series of laptop products in the advertisement. The advertisements of IBM and Lenovo are worthy of reference and learning for every advertising enterprise. (It should be made clear to the reader that Lenovo has acquired IBM's notebook division.)

In the author's humble opinion, the synthesis of the advertisement will show the "art of association", the successful design of an advertisement, in line with people's "looking for an oasis in the desert" mentality towards the advertisement, so that according to the people's mentality and construct a piece of advertisement oasis, people will definitely go to the oasis. If the above three points are all achieved, then the advertisement will be a success. If the above three points are reached, then in the author's opinion this is undoubtedly a successful advertisement, the chance of attracting others is much higher than ordinary advertising, so that the value of the advertisement is reached.