Why can't the "braised chicken rice", which once swept the country, be sold? Do you know these four reasons?

Why can't the "braised chicken rice", which once swept the country, be sold? Do you know these four reasons? Lanzhou beef Lamian Noodles, Shaxian specialty snacks and braised chicken rice have been the three giants of Chinese fast food for many years, unifying the stomachs of Chinese people. Whether ordering takeout or eating out, these three ingredients are most likely to be chosen by most people, especially braised chicken rice. The popularity of that year made many stores change careers. According to historical records, at the peak of that time, there were more than 5,000 registered Shandong, 4,000 registered Henan and at least 4,000 registered Jiangsu. There are also hundreds of big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Although there is no Lamian Noodles such as Shaxian specialty snacks and Lanzhou beef, it is also the "boss" in the specialty snack industry.

Braised chicken rice began in Shandong. Authentic braised chicken rice has three unique skills. The juice is bright in color and mellow in taste; Chicken, tender and fragrant; White rice, rich in aroma, strong and tough; So it is very popular with diners. As a Shandong native, to tell the truth, braised chicken rice was very good when it first came into contact. At that time, I ate at least once a day, sometimes twice. I still remember the hottest time, whether in the afternoon or in the evening, people lined up to order food, and they had to wait at least an hour to eat it. ...

After that, I couldn't find it on the takeaway app, and my friend told me that it was long gone. I suddenly realized that I haven't eaten braised chicken rice for a long time. The last time I ate it, it was three years ago. I still remember that my colleague told me it was hard to swallow, and then I didn't order it. Yesterday, according to the takeaway app, I learned that most of the surrounding Huangqimi restaurants are closed. What is the reason? Why can't the "braised chicken rice" that has been popular all over the Internet be sold? From consumers' comments on sellers, it is found that these three situations may have driven consumers away and made them chilling.

1: The product quality is unstable. In recent years, there have been accidents in braised chicken rice, and the ingredients exposed online have worried customers. As we all know, the fresher the ingredients, the more delicious the dishes will be. On the contrary, how to use fake and shoddy ingredients will greatly reduce the cost, but the taste and nutritional components will also be affected. Customers are not fools. It's okay to eat once or twice. If you keep using fake and inferior ingredients, it is natural for consumers not to eat them. This is also a problem that most fast food restaurants will encounter, such as Shaxian specialty snacks, Lanzhou beef Lamian Noodles, skewers and a small hot pot.

2. The quantity is insufficient and the price is high. This is also a common problem in catering, no matter fast food restaurants or hotel restaurants, there are many such problems. In a braised chicken rice, there are few black pepper chickens. Some bosses with a little strength will use chicken, and some bosses will use chicken breast instead. This taste is definitely different from that one. Then white rice. Not to mention the rice used, the price alone can make people want to swear at once. A small bowl of white rice costs 3 yuan, which is a bit too dark. This is one of the reasons why many people don't eat.

3. The equipment is too single and there are not many choices. This is also a disadvantage of braised chicken rice. Normal braised chicken rice usually has only one white rice and one chicken. Except for a few pieces of seasoning in the chicken, most of them have no hot pot side dishes. If you want to add hot pot side dishes, you have to charge twice. In such a diversified period, only selling categories without innovation will definitely be eliminated. This is also a reason why customers don't go to eat!

4. Fake, too many copies! With the popularity of prefabricated dishes and seasoning packets, in recent years, some shops have begun to try to make them with seasoning packets. Although that improves the efficiency, it is difficult to guarantee the taste and quality. According to statistics, more than 70% of the takeaways we eat now are made of seasoning packets. Most of the takeaways in all stores taste the same, because they are all made of seasoning packets. Homogenization is more serious. It is easy for a store owner to dry up a restaurant by opening a storefront and setting two dining tables. Since the ingredients are all pre-cooked seasoning packets, do you think it will be delicious?