Is seo really dead? How will webmasters make money in 2020?

There was an article before that said that SEO was dead and SEO had no future, which made a large number of webmasters feel lost and discouraged after reading this article, and was affected by negative emotions for a time.

In my opinion, there is no need to be so negative. If you think that SEO is dead, it only means that traditional SEO is dead and traditional SEO thinking is dead, not that SEO is dead.

So far, SEO is still the channel with the highest ROI in Internet marketing promotion, and there is no one!

The value of SEO is to get traffic and improve enterprise performance, that is, to make money, but 80% of webmasters think that traffic represents making money. Their weakness is that they only know where users are and don't know how to turn users into customers.

As we all know, making money = product * flow * transaction rate. If you are a webmaster and have traffic, you still can't make money. You should have good products and good conversion rate. The accuracy of your traffic also determines the value of your traffic.

As an online marketer, I am more concerned about the conversion rate. Although many webmasters made some money. However, compared with the huge flow it has, such money is far from reflecting its value. For example, I have an SEO technical friend who maintains more than 20 stations and tens of thousands of traffic, but what about the income brought by the sites?

On the contrary, I have a friend who made his own website. There are only 8 keywords on the homepage of the website, and the daily traffic is 200-300, but he earns 6000-7000 a month. He turned the website into passive income.

There is also a friend's company, which sells medical devices. The website traffic is very small, but the annual sales amount reaches tens of millions. If compared with traffic, personal stations can leave the general corporate websites and even business portals far behind. But the impact on the whole social economy and business. A small enterprise station may be more influential than some large individual stations.

The same characteristics are also reflected in the promotion of the website. Personal webmasters are very good at obtaining traffic and pursuing total traffic. Compared with traffic, commercial websites pursue the quality and high relevance of traffic. The traffic of their websites translates into customers hundreds of times higher than that of personal websites.

So I want to say that what most webmasters lack most is business thinking, and what they lack is the transformation of traffic business value! Because of this, at present, the main way for most webmasters to make money is to sell their own traffic at low prices, relying on various advertising alliance cooperation, and being at the bottom of the food chain!

"SEO is dead" is a state of mind. When you exaggerate its "negative" effects, it dies. When you are good at following the trend and thinking from another angle, it is alive. Even if you completely think that "SEO is dead, but SEO thinking still exists", I still hope that webmasters will do SEO with money-making thinking instead of traffic thinking.

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