What are the methods of logo design?

Zhonghui Design (professional logo design company) answers:

Logo is an important part of enterprise brand, which can not only show brand attributes and cultural characteristics, but also stimulate consumers' desire to buy, leaving a deep impression on people. The following are several common logo design methods:

1. Font design

Font design is to design a unique and personalized font and apply it to the logo of the enterprise. The advantage of font design lies in its purity. It is very cautious in font selection and layout to directly grasp the text information of enterprises.

2. Image design

Image design is to express the cultural characteristics and values of enterprises through a combination of graphics, shapes and colors. This method is often more vivid and story-telling. In order to highlight the final image design according to the actual situation of the enterprise, abstract or concrete methods can be adopted.

3. Graphic+glyph design

Combining glyphs with symbols can better convey the concept and culture of enterprises and enhance brand awareness. McDonald's, represented by M, and Apple, represented by Apple's image, all adopted this method.

4. Signature design

Signature logo design is a kind of logo composed of designer's name and strokes of Chinese characters. This way is inseparable from personal designers, and it is a good way to reflect creativity and expand personal brands.

5. Plane symbol design

Usually, the reason why corporate icons can be trusted and accepted by the public depends on whether they can be recognized quickly and accurately by users. Using plane symbols as a logo design scheme often requires a high degree of simplicity and recognition.

6. Graphic plate design

In the design, multiple graphic plates and colors are used to highlight the characteristics and values of the enterprise through the natural and beautiful combination effect, echoing the intersection of corporate culture and market considerations.

In a word, logo design does not mean that any method is necessarily more effective than other methods, and the specific method depends on the characteristics and culture of the enterprise itself. Designers need to carefully study the needs of customers to ensure that they can design a logo design that is both beautiful and in line with the concept and objectives of products or services.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.