Business Warfare - The Four Key Methods of Modern Business Warfare

Shallow after reading, in fact, I think after reading the book and did not fully understand through its deep meaning, even if you understand some of them, but also just some surface, but before I gave myself a rule, every book to write a book, regardless of the depth of the understanding of their own ideas written out, the output of the reverse of their own input, in this way to deepen their own ideas expressed in the book author of the I'm not going to be able to do that, but I'm going to be able to do it.

Before I read "Business War", I originally thought that there was only business competition between enterprises, but I didn't realize that there would be wars in business, and they are so cruel that they are not inferior to real battlefields, only that there is less smoke compared to real battlefields.

A company can find its own position in the commercial battlefield, and use the correct and appropriate strategic form of foothold in the market, then the company can at least invincible.

The first of the four strategies described in this article, "defensive war", has the principle that the best defense is the courage to attack oneself. This principle reminds me of Tencent's method of fighting, using WeChat to subvert its own QQ, so as to defend its position as the leader of the social platform.

The four main forms of strategy:

The three principles of defensive warfare: The first is that only market leaders can fight defensive battles. The second is that the best defense is the courage to attack oneself. The third is that a strong offense must be blocked in time.

Three principles of offense: First, the leader's strong position is the main consideration. The second is to find the weakness in the leader's strength, and gather and attack. The third is to attack in the narrowest possible area.

Three principles of flanking: The first is that the best flanking is in uncontested territory. The second is that tactical surprise is the most important aspect of the battle. The third is that pursuit and attack are equally important.

Three principles of guerrilla warfare: The first is to find a place small enough to hold. The second is not to follow the example of the successful, no matter how successful. The third is to retreat at any time should something change.

Pattern Mr. Zhao in the live class also introduced us to the four business wars typical representative of the enterprise, but also including pattern business school is now guerrilla warfare fighting method, the future from 2019 financial business course began to transform to fight flanking war, so as to let us more y understand the four major business wars.

I heard a long time ago that McDonald's is not the best hamburger business, but McDonald's used the principle of strength of arms, using the chain model to quickly grow bigger. Coca-Cola sold sodas to the front lines during World War II, so that soldiers on the front lines could drink Coca-Cola sodas from the U.S. mainland no matter which battlefield they were fighting in. These are classic examples of business warfare.

Recently, Luo Yonghao's chat treasure, Wang Xin's toilet, Zhang Yiming's multi flash collective siege WeChat, want to challenge WeChat's supremacy, to such a tiny force frontal attack, according to the principle of force, I think the probability will end in failure, violating the three principles of commercial warfare offensive warfare, can only silently bless Luo Yonghao them ^_^.

The first time I read the book "Commercial Warfare", the understanding is still relatively shallow, the follow-up fine reading and then add after reading.