What are the characteristics and benefits of the exhibition?

Exhibition (zhǎn lǎn huì): exhibition is a kind of regular public **** relations activity that utilizes a variety of mediums of communication to convey information and recommend image through on-site exhibition and demonstration. Characteristics: It is a regular public relations activity that conveys information and recommends images through on-site exhibitions and demonstrations, and is categorized into exhibitions, temple fairs, and rallies, etc. It has developed into the exhibition industry. It has developed into the exhibition industry and is currently developing rapidly. The novelty of centralized exhibition artistic comprehensive and festive informationization and technology. Convention and exhibition has powerful economic functions, including contact and transaction function, integrated marketing function, regulating supply and demand function, technology diffusion function, industry linkage function and promoting economic integration. Regulating supply and demand function exhibition can be regarded as the information market, information can be exchanged, the information of enterprise exhibitors' products is actually market information, which is an important resource of the market economy.