Traditional Culture Encyclopedia - Traditional festivals - What enlightenment does Wuling automobile bring to enterprises when formulating price strategy?
What enlightenment does Wuling automobile bring to enterprises when formulating price strategy?
Wuling automobile's buying up and not buying down has brought market pricing method to enterprises to formulate price strategy.
Before the listing of Wuling in Hong Guang, in order to rapidly expand sales and become a dark horse in the private car sales market, the market penetration pricing method was adopted, that is, the price of new products was set relatively low, so as to quickly attract a large number of customers and increase sales and market share as soon as possible. Before the listing of Wuling in Hong Guang, through market research and analysis of consumer demand and related sales and pricing data of competitors in the same industry, Wuling Hong Guang finally went public at a super cost-effective price of 44,800-60,800 yuan, which opened up a new world in MPV market and quickly became the mainstay of this market segment.
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