Marketing Skills and Methods of Supermarket

The skills and methods of supermarket marketing are as follows:

1, combined marketing.

Combinatorial marketing means not marketing in one way, but combining various ways to attract customers to the store to the maximum extent. For example, you can make store-wide discounts, category discounts, and full gifts at the same time.

2. Image marketing.

Humans are mostly visual animals. Good image design can arouse customers' greater interest and play a better sales role in supermarket marketing activities.

Image marketing should be presented in every detail of the supermarket, so that the activities of goods can be displayed more comprehensively. For example, use Longmen, POP billboards and Yi Labao to decorate goods, or use creative supermarket display design to make the display of goods more vivid, so as to increase sales.

3. Service marketing.

Good service can not only leave a good professional and trustworthy impression on customers, but also make customers more willing to pay for shopping. If used well, it is a good marketing tool that customers can't refuse.

Drainage mode of community supermarket;

1, launched a drainage product.

Scan the code into the group to get eggs or buy goods at a discount. This method is not aimed at making money at first, but at a commodity or discount to retain customer information. Make full use of the psychology of most customers, often this method can attract a group of people. Of course, this kind of activity must have a more urgent deadline.

2, the use of medium drainage.

Traditional media: Although traditional media is declining, this kind of audience is an older consumer group, and most of them are unfamiliar with the Internet. Supermarkets can use traditional media to firmly trap this part of consumers and achieve the purpose of drainage.

However, it is worth noting that service marketing is to use good services to make customers have a more comfortable shopping experience, not just to smile and say hello. We should learn to tap customers' real needs and not force customers to sell goods behind their backs, otherwise it will only make customers feel oppressed and even give up the idea of shopping directly.