What does commercial real estate mean?

Commercial real estate is a property whose land use is commercial, so it is also called "shop real estate". It usually refers to the form of real estate used in various retail shops, restaurants and various entertainments, including offices, and is also considered as commercial use. The term of property rights is generally 40 years. Property rights cannot be automatically renewed after expiration, and an application needs to be filed one year in advance.

What are the characteristics of commercial real estate?

1. Commercial real estate investment has the characteristics of clear priority of target merchants, large difference between rent and lease period, long investment duration, great difficulty and high technical requirements. The main store has a long lease and rent, while the small and medium-sized store has a short lease (generally three years) and a high rent, which is often 3 to 10 times that of the main store.

It takes a long time to attract investment. For general commercial real estate projects, the investment time lasts from the combination of commercial formats to the opening. After opening, merchants are often adjusted. Generally speaking, it is difficult to recruit full projects without half a year.

It takes half a year from the first talk about the head office to the signing of the contract. It is difficult for the head office to grasp the project, and the number of chain stores is not enough now. After the liberalization of retail industry, the situation has improved. Investment promotion is a manual work, which needs to be done one by one. Nowadays, many investment companies don't advertise, but talk about it one by one, so be patient.

4. Commercial real estate is difficult to attract investment, and it is also difficult to recruit any merchants to enter the store. How to determine the rent and sign the lease. Judging from the reluctance of some businesses to enter the market, first, this place is useless and worthless; The second is that there are other projects to talk about, but we are not sure about this project (of course, this may be caused by the project itself). The third is that the project can be done, but it is not suitable.

What exactly does commercial real estate investment do?

Commercial real estate investment planning is an important part of commercial real estate marketing strategy and one of the key reasons for the success of commercial real estate. The success or failure of investment promotion is related to the smooth opening of the project, and the main merchants are the mainstay of the long-term development of the mall.

Merchants are mainly responsible for brand negotiation, including rent, lease period and so on. You need to be familiar with the styles of various brands in the market and the opening requirements of each brand (such as opening area, engineering conditions, requirements for surrounding brand atmosphere, etc.). ). Getting started is easy, with high emotional intelligence, but it takes time to master.

Make investment schedule, write investment strategy, inquire about the situation and layout of brand merchants and main stores, and be familiar with your own project format planning, format classification and market research. Commercial real estate is different from traditional real estate, which has three characteristics: real estate, business and so on. If you learn well, successful investment promotion is a science.