The difference between traditional marketing and marketing

1, the theoretical basis of marketing management is different. Marketing activities under the guidance of traditional marketing concepts are based on the theory of producer sovereignty, while marketing activities under the guidance of modern marketing concepts are based on the theory of consumer sovereignty.

2. Strategic differences in marketing planning. The marketing activities under the guidance of traditional marketing concepts belong to the countermeasure marketing activities of "better late than never", "being wise after the event" and "being wise after the event". This marketing management is lagging behind and blind. Passivity and other shortcomings; Marketing activities under the guidance of modern marketing concepts belong to "forward-looking" strategic marketing activities. This marketing management has the advantages of advance, initiative and strategic management.