Youbo Elephant sent security guards to hit five major pain points and achieve the ultimate single product.

Lead: Hard power is the foundation of Youbo's development, while soft power is the foundation of Youbo's growth.

Under the catalysis of huge population base, strong desire to buy, urgent incremental demand and various factors, it took only a short year for children's milk powder to go from marginal category to mass category.

With the crazy growth of category sound volume, it is the number of brands on the supply side.

Because children's milk powder does not need formula registration, the entry threshold is low, resulting in mixed supply. It is understood that so far, there are more than 500 brands of children's milk powder on the market.

How to choose a brand that can last for a long time has become the number one problem for channel providers.

This is directly related to the quality of life of stores and the fate of agents. There is no "registration system", and channel providers are cautious about this.

Dairy pioneer, quality assurance (first-class)

At the first China Children's Powder Online Conference 202 1 hosted by Zhongtong Media on March 2, Shen Zhiqiang, Chairman of Chen Lu Trade, revealed, "We prefer powerful brands with dairy background to make efforts, and safety is always the first."

Not only Mr. Shen, but also many dealers have revealed that in the choice of children's powder, they prefer infant powder companies or enterprises with dairy background. With the explosion of children's powder, many powerful dairy companies have entered the market. As early as a few years ago, Youbo launched a variety of four-level children's powder, and even owned independent children's powder brands such as Bravini.

Needless to say, Youbo's dairy background has experienced the ups and downs of China milk powder industry for 20 years, and it is one of the leading brands in China milk powder industry.

In 2020, at the key node of the 20th anniversary, Youbo chose to launch a new product of children's powder-Youbo Xiaoxiang Paian Lactoferrin children's formula. This product is Youbo's sincere work for a long time, and it is also a sharp knife product for Youbo to face the children's powder market.

As early as 20 14, Youbo invested and built the Calais factory in France. Calais factory has world-class technology and perfect automatic control system with zero human intervention. The production control strictly follows the double safety standards of China and EU, which can realize one-time milling of high-oil whey, and can produce 300 cans of milk powder per minute, which truly realizes automatic production, with an annual output value of 654.38+10,000 tons. It is the largest single infant milk powder factory in the world.

Hard power is the foundation of Youbo's development, and soft power is the foundation of Youbo's growth.

5 breakthroughs, extreme products (1 level)

The milk source used by Youbo Elephant Paian to protect lactoferrin children's formula is a natural grass-fed milk source from Brittany Peninsula in northwest France, which is known as the "ends of the earth". It is one of the four major gold milk sources in Europe. The whole pasture adopts the European Union standard stocking method, with fresh air and lush grass.

Compared with many children's milk powder swarming in the market, the superiority of Youbo Elephant School is not only in the milk source, but also in the formula. Based on the insight into consumers, Youbo Xiangpai has made breakthroughs in the following five aspects, directly hitting the pain points of consumers and polishing products to the extreme.

1. Immune protection

The epidemic situation makes people have a personal experience of immunity, and also forces people to have a higher demand for improving immunity.

Youboxiang Paian protects children's milk powder with lactoferrin and gives priority to immunity, and adopts the combination of lactoferrin and whey protein powder to provide double immune protection for babies. The addition of lactoferrin is five times as high as 100mg/ 100g, which can be more helpful to enhance resistance and immune regulation. Inhibit the growth of bacteria and germs; Promote intestinal growth, which is beneficial to the reproduction of beneficial bacteria; Digestion is easy to absorb, and it can also enhance physical fitness.

2. Intestinal protection

OPO, probiotics and dietary fiber can promote the absorption of nutrients such as calcium, maintain the balance of intestinal flora and inhibit the growth of bacteria. They are specially added to the baby's intestinal protection to protect the baby's intestine more carefully.

3. Vision protection

According to the investigation of Health and Health Commission, the overall myopia rate of children and adolescents in China was as high as 53.6% in 20 18 years. Lutein is an antioxidant, which can promote visual development, but the human body can't synthesize lutein by itself, so it must be obtained from diet.

It is precisely because of the strong demand of consumers that lutein, known as "eye soft gold", is specially added to the elephant protection system to protect the eyes from blue light and oxidation damage and support visual development.

4. Intellectual growth

Three years old is a critical period to develop the potential of the brain. DHA, AA, choline, linolenic acid and linoleic acid are added to elephant care to form a multi-dimensional brain-intelligence nutrition combination, which better supports brain development under the synergistic effect.

5. Physical development

Water overflows the cup, and the monthly profit and loss are full. Balanced nutrition is the basis of healthy growth of human body. Elephant Paijuan takes balanced nutrition as the formula design concept, and adds a variety of vitamins and minerals for scientific proportion to promote mutual absorption and make up for the lack of children's dietary intake.

Whether it is the rigorous background of infant milk powder blending enterprises, the hardware strength of first-class factory technology, the perfection of milk source selection, or the ultimate polishing of accurate and comprehensive formula, the existence of Youbo Elephant Paian Lactoferrin children's formula milk powder provides a comprehensive choice for the children's milk powder market.

In the children's milk powder market with unlimited space and potential, Youbo Elephant Paian Guarantee will definitely shine in generate.