Who is the boss of Yonghui?

Zhang Xuansong, a modest gentleman in Minhou County, Fuzhou.

197 1 was born, 10, graduated from high school, 1990 started his business, and 1995 entered the supermarket industry. Now he is the chairman of Fujian Yonghui Group Co., Ltd., the largest supermarket chain in Fujian.

Main experience

1990 ~ 1995, engaged in beer agency and wholesaler, and was once a special distributor of Fuzhou No.1 Brewery. 199565438+February, Gule meager profit supermarket in Gulou District, Fuzhou opened as manager. 1March, 1997, Rong Da Supermarket in Gulou District, Fuzhou opened as manager. In August, 1998, Yonghui Supermarket in Fuzhou Railway Station opened as manager. In March, 20001year, Yonghui Pingxi Supermarket was opened in Gulou District, Fuzhou, serving as the legal representative and general manager. Fuzhou Yonghui Supermarket Co., Ltd. was established in April, 20001,with legal representative and chairman. In May 2004, Fujian Yonghui Group Co., Ltd. was established as the chairman.

Entrepreneurial process

1990, Zhang Xuansong, who had not graduated from high school, dropped out of school and went into business. Zhang Xuansong's first job was as a beer agent and wholesaler. At that time, Fuzhou beer wholesale market had not yet formed, which was different from other people's practice of opening shops and wholesale beer. He and his partners took the lead in putting forward the slogan of "door-to-door delivery and home service". In this way, he gained a firm foothold in the beer wholesale market. After five years of exploration, Zhang Xuansong is proficient in business and has accumulated some capital from the profits of wholesale business. 199565438+In February, Zhang Xuansong began to look at the retail industry. At that time, the supermarket format was just emerging in Fuzhou. Zhang Xuansong analyzed the market situation. According to his five-year business experience, he judged that the supermarket industry is not only much more advanced than the traditional grocery store in concept, but also operates many varieties, which will definitely become a popular format. After visiting several commodity supermarkets such as Huarong Supermarket and Hengfeng Supermarket in Fuzhou at that time, Zhang Xuansong strengthened his judgment and decided to enter the retail industry. 199565438+In February, Zhang Xuansong founded the first supermarket, Gule Weili Supermarket, in Gulou District, Fuzhou, with an area of only 100 square meter, mainly dealing in daily necessities to facilitate the daily needs of the people. Zhang Xuansong insisted on the business strategy of winning the market by selling at low prices, and also won the recognition of consumers. At that time, a towel was sold in 3 yuan, while Gule meager profit supermarket only sold 2.3 ~ 2.5 yuan. For customers, this kind of benefit is visible, so Gule meager profit supermarket is very successful, and the business philosophy of "everyday parity" has become the model slogan of Zhang Xuansong's supermarket management from here. Soon, Zhang Xuansong opened a new supermarket with the profits he won. 1March, 1997, Rong Da Supermarket in Gulou District, Fuzhou opened. 1In August, 1998, Yonghui Supermarket in Fuzhou Railway Station opened, which was the first supermarket named after Yonghui by Zhang Xuansong. If Zhang Xuansong had been walking in the supermarket, his "supermarket kingdom" might have come earlier. However, a decision of 1996 made Zhang Xuansong take a detour. Although the supermarket was well run, Zhang Xuansong was still engaged in the beer industry during this period. 1996, Zhang Xuansong was involved in beer production. He not only served as the deputy general manager of Rongcheng Beer Co., Ltd., but also co-founded Fuzhou Rongquan Beer Co., Ltd.. The company includes the former Fuzhou Refrigeration Factory, and Minguang Brewery is both a manufacturer and a distributor. Zhang Xuansong and other shareholders contracted to operate, accounting for 30% of the shares. But this time, I stepped in and made a big turn, because Rongcheng Beer had already started to decline, especially with the promotion of Huiquan and Jin Xue, two major breweries in Fujian, its market share was shrinking day by day. Originally, I wanted to eat from sales to production, but because many things were not considered comprehensively, the funds I invested were suddenly trapped and I lost millions, almost all of my money. If it weren't for the help of overseas relatives, Yonghui Supermarket, which had already begun to take shape at that time, would have been handed over to others. This lesson is extremely profound. After this gambling, Zhang Xuansong said that he has become more calm and rational, and every step should be summarized and analyzed, which has become Zhang Xuansong's greatest experience in starting a business today. 1At the end of 998, Zhang Xuansong quit the beer industry and started his professional supermarket operation. At this time, his competitor is Huarong Supermarket. At that time, Huarong was the boss of Fuzhou supermarket, which made Yonghui, a private enterprise, envious. However, since 1999, after Xinhuadu Shopping Plaza, the first hypermarket in Fujian Province, the whole retail pattern in Fuzhou has also undergone great changes. Then, Taiwan Province retail chain giants Trust-Mart, Metro and Wal-Mart, a fortune 500 company, successively entered Yan Rong. Hypermarkets once became the mainstream format of Fuzhou retail industry, which set a commercial record in Fuzhou. In less than a year, there were 65,438 hypermarkets in Fuzhou. And all this Zhang Xuansong sees in his eyes and is anxious in his heart. "Only change can survive." Zhang Xuansong said to himself. Soon, Zhang Xuansong found the answer to the question. In March, 20001year, the first supermarket in Fuzhou, Fuzhou Yonghui Pingxi Fresh Supermarket, opened, creating a new mode of "fresh supermarket" operating farmers' supermarkets. This is the beginning of Yonghui's real rise. In April of the same year, Zhang Xuansong founded Fuzhou Yonghui Supermarket Co., Ltd. ... Yonghui's target market positioning is mainly housewives and office workers, and its commodity positioning is mainly agricultural and sideline products. Zhang Xuansong creatively abandoned the mode of clothing, daily necessities and household appliances in general supermarkets, and established supermarkets and chain stores featuring seafood, agricultural and sideline products and table food. Compared with the previous supermarkets, Yonghui Supermarket is mainly located in residential areas, secondary roads and urban-rural junctions. Taking the community as the camp, it conforms to the government's urban development plan and opens the store with the idea of "expanding eastward, moving southward and expanding westward". Zhang Xuansong was not without pride when talking about the road of fresh supermarket. He said: "This is a blank market, and Yonghui can avoid confrontation with powerful foreign giants. Wal-Mart, Metro and other foreign supermarkets cannot set foot in the field of fresh supermarkets, and unless they also expand the industrial chain, they will not pose a threat to Yonghui. Professionals who need localization to be fresh. " Obviously, Zhang Xuansong should know yourself and yourself, so that his competitiveness is beyond his power. After more than ten years of development, Yonghui Group has become a large-scale enterprise group with retail industry as the leader, modern logistics as the support, food industry and modern agriculture as the wings and industrial development as the basis. As of July 2009, there are more than 50 large and medium-sized supermarket chains/KLOC-0 (excluding convenience stores) with an annual sales area of over 600,000 square meters.