What are the problems faced by long-term rental serviced apartments in Shanghai?

Enter, the expected relaxation of real estate control policies has not been realized. What is incompatible with the freezing property market is that the long-term rental apartment market, one of the subdivisions of the real estate market, is rapidly rising. This is due to the national policy dividends and market demand** * The industry stimulated by the epidemic is becoming the next trend in my country's real estate industry.

Affected by the generally high housing prices in first- and second-tier cities, branded long-term rental apartments have become the choice of more and more young people. The current total rental population in my country reaches 180 million, and the market capacity will reach trillions of market value in the future.

Based on the current situation in Shanghai, it is estimated that more than 40% of households may not be able to buy a house in the future.

For young people who are working hard, renting a house is a wise choice to live and work in peace.

These two groups, those who cannot afford a house and those who cannot buy a house, bring stable and long-term market customer flow to long-term rental apartments.

Seeing this, from the beginning, real estate companies such as Vanke, Longfor, and Poly gradually entered the long-term rental apartment market. Currently, 15 of the top 20 real estate companies have entered the long-term rental apartment market.

Today, long-term rental apartments have become a new development trend for real estate companies.

The policy guidance of "property holding, leasing and selling simultaneously" means that real estate has entered the second half, and the original rapid turnover real estate model is facing changes. The profitability of developers holding and operating properties will become a key index to win in the second half.

As for the profitability of long-term rental apartments, one thing people in the industry often say is: "It can't be calculated." Both 55% of the housing cost and 65% of the occupancy rate are the profitability critical points of the long-term rental apartment industry.

Take the cost of housing as an example. It is difficult for many companies to achieve such low costs.

How to digest the proportion of housing acquisition costs under the existing market conditions is a key factor for developers to obtain the ability to rapidly expand and scale replication.

Through product innovation, achieving differentiated competition is an feasible way.

Architectural planning, apartment design, and decoration style are the main focus.

At present, the existing operating model of long-term rental apartments in Shanghai is the traditional "second landlord" model. Generally speaking, the industry faces four major difficulties: homogeneous operating capabilities, increasing rental costs, and limited promotion costs.

Restrictions and high material procurement costs have become bottlenecks restricting the development of the industry.

For long-term rental apartments, the overall market is a blue ocean, and operation and management is a red ocean.

At present, no long-term rental apartment operation service provider dares to claim to be profitable.

In addition to the profit model, it is also necessary to cultivate a complete leasing industry ecological chain, generate representative enterprises in real estate Internet leasing information platform services, hosting services, software supply and other fields, and form a mature leasing market.