Introduction to Luo

Real Madrid official website officially announced on June 27th, 2009 that Cristiano Ronaldo had joined the club and signed a contract for six years.

Cristiano Ronaldo in the era of Real Madrid

On June, 2009 1 1, Premier League Manchester United announced that it agreed to transfer Cristiano Ronaldo to La Liga Real Madrid, and the transfer fee reached a world record of 83.66 million pounds (about1.31.70 million US dollars).

A year ago, Real Madrid wanted to buy the 24-year-old "World and European Footballer of the Year", but Manchester United refused. After the end of the Premier League season, this team that won the European Championship trophy nine times finally succeeded at an incredible price.

Manchester United issued a statement on the same day saying: "Manchester United received an unconditional transfer offer of 80 million pounds from Real Madrid for Cristiano Ronaldo, setting a world record." The statement also said: "Christian once again expressed his desire to leave Manchester United. According to his request, after consulting with his representatives, Manchester United agreed to contact Real Madrid and Christian. The transfer is expected to be completed on June 30. " Real Madrid also confirmed this. They said in a statement: "The club hopes to reach an agreement with this player in the next few days."

Spanish giants Real Madrid just bought Brazilian midfielder Kaka from AC Milan, and it is reported that the transfer fee is about 68 million euros. Kaka is the first player that Perez signed after he returned to Real Madrid. Although UEFA disapproves of Real Madrid's profligacy, Real Madrid has no intention of stopping.

UEFA President Platini said: "This is really puzzling in the most difficult financial situation of football. These transfers are a serious challenge to the concepts of fair competition and financial balance. "

Although Cristiano Ronaldo himself has always said that playing in Real Madrid is his dream, Manchester United has always ignored the olive branch extended by Real Madrid and even threatened to report it to FIFA last year. Earlier this season, Manchester United manager Sir Alex Ferguson insisted that he would not even sell a "virus" to Real Madrid. However, Manchester United finally succumbed to the high price.

After Beckham moved to Real Madrid in 2003, 18-year-old Cristiano Ronaldo joined Manchester United from Sporting Lisbon. At that time, the transfer fee was only12.24 million. He quickly made contributions to the Premier League, helped Manchester United win the Premier League championship three times in a row, and scored in the 2008 Champions League final, which contributed to Manchester United becoming a European champion. June 5438+October 2009 10, defeated Barcelona Messi and Liverpool Torres, and won the FIFA World Player of the Year title, becoming the first English club player to win this honor.

[Edit this paragraph] Other anecdotes

Social assessment

As a winger, Ronaldinho is one of the best players I have signed.

Cristiano ronaldo and Ferguson.

It's unbelievable to score 20 goals in a season. There is no doubt that he has reached the level of the world today.

In today's football, he will only spend 60 million pounds for one person, and that is Ronaldo. . -Sir Alex Ferguson, Manchester United manager

He has the ability to become a superstar. -FIFA President Blatter

I think highly of him, because he is definitely the best player in the world now. Everyone wants to play with the best players in the world. I am very happy to be a teammate with him. -Rooney, Manchester United teammate.

He is the most exciting athlete in this country at present. His speed and ball control sometimes make you wonder: Is he from another planet? -Gordon Taylor, President of Professional Players' League.

German national team coach Loew commented on Ronaldo: "He is the best player in the world, no doubt. Rooney is the best striker, but Cristiano is another type. He has a greater influence and can do more things, which brings great impact to people every time. When you watch him start, you don't know what he will do next, but you know what will definitely happen. He's always a threat. He is a very professional player and always wants to be the best. He is unbelievable. I am full of respect for him. "

Italian coach Marcello Lippi commented on Cristiano Ronaldo: "He is a player with many characteristics: ability, strength, shooting, air superiority and key fighting ability ... He is one of the best athletes in the world. The best? It's hard to say, but what is certain is that he is in the top three. "

Capello, former head coach of Real Madrid and now head coach of England, commented on Cristiano Ronaldo: "He is a very capable football player. When the situation is not good, everyone thinks that he can change the situation at any time. This is why he is more dependent. "

Brazilian coach Dunga did not admit that Ronaldo was the best player in the world, but he also gave him a high evaluation. Dunga said: "It is difficult to evaluate who is the best player in the world. There are many things to discuss, but Cristiano is very capable, just like Kaka. Within a year, the players had a peak performance, and Cristiano's performance was amazing. He is one of the few players with extraordinary ability. "

French coach Domenech is convinced of Cristiano Ronaldo's ability. Domenech said: "Just look at Ronaldo's performance and you will know his ability. He is in a great team, he is an excellent player, and he is always proving himself. I'm sure he will show all his potential in the World Cup. "

Serbian coach Anthich described cristiano ronaldo as "an excellent player under pressure, but I hope-or I think he can-that three or four actions in 65,438+00 will change the situation."

What does Spanish national team coach Bosco think of Cristiano Ronaldo? "Cristiano is a very high-level player. At present, he doesn't play many games because of injury. You can see his performance in every game. There will be bad performances or excellent performances, but against Villarreal, for example, he appeared in all the attacks. Therefore, he is one of the best players in the world, and for the Portuguese national team, because they have players like Cristiano Ronaldo, they also have a chance to win the World Cup. " Bosque said.

"I'm not the best arbitrary expert in history. Ronaldinho, rivaldo, Carlos and Cristiano Ronaldo are all the best in history. " Juninho said in an interview with AS, "I don't know what a Tomahawk is, but I think Ronaldo's free kick is like a missile, and I like his goal very much. The secret of C Ronaldo's free kick is not to let the ball spin. "

Pato: cristiano ronaldo is an extraordinary player. His speed, body and skills are excellent. For defenders, he is definitely a nightmare opponent.

Pellegrini: "cristiano ronaldo is the kind of player who can carry the team on his shoulders in difficult times. When Real Madrid needs help most, he will step forward. This is worth learning from other Real Madrid players, especially his spirit and personality, which can drive the whole team. "

Raul: Cristiano Ronaldo is a very good person and a complete leader.

commercial activity

CR7 brand dress

Naiki

C Ronaldo endorses Nike advertisement

Qingyang men's shampoo

BES bank advertisement

Modelo aviation advertisement

A spokesman for the selection of the seven wonders of the new world

Coca-Cola/Coke

Adidas

Swift automobile

CR9 brand

Live football

Armani

Gillette Corp.

Audi

British Pepe jeans brand

Indonesian sports drinks extra jos

Japanese Suzuki sedan

Fifa street football

Castrol edge

Portugal food MS

Fuji Xerox and so on.

Once rejected Brylcream's endorsement because of training.

How high is the commercial value of C Ronaldo? The value is comparable to 4 tons of gold, and it will surpass Beckham in the future.

According to the British mainstream media "Guardian", Sir Alex Ferguson, Manchester United coach, does not encourage Manchester United players to develop personal business value.

In 2003, Beckham was "purged" by Manchester United because manager Ferguson thought he was too famous outside the stadium and had too many entertainment and business activities. Cristiano Ronaldo's fame is similar to Beckham's, and he was crowned World Footballer of the Year and European Golden Globe Award. But his wealth is only 6.5438+0.7 million euros, mainly because he doesn't have the spice girl packaging like Beckham and can't make more money through commercial contracts. Real Madrid and Barcelona are undoubtedly ahead of other clubs in developing the commercial value of players. Therefore, after joining Real Madrid, the commercial value of Cristiano Ronaldo will explode in an all-round way.

Will the future value surpass Beckham?

There are different opinions about Real Madrid's acquisition of Cristiano Ronaldo for 94 million euros. However, Real Madrid President florentino is not worried. He is confident that Cristiano Ronaldo and Kaka can jointly bring 90 million euros of income to Real Madrid every year, and all the transfer fees can be recovered in two years. Real Madrid's income sources mainly include stadiums, capital operation, trademarks (including jersey operation), TV broadcasting, membership fees, tickets, world tour and training. C Ronaldo's joining will inevitably bring more income to the club.

It is reported that Real Madrid has planned a development plan for Cristiano Ronaldo, intending to package the football superstar in all directions and cultivate Cristiano Ronaldo into a core figure in economic-driven competitive planning. Many advertisers are also optimistic about Ronaldo's extraordinary personal charm, coupled with a sharp rise in popularity and attention. Recently, it was reported that Qingyang, an internationally renowned shampoo brand, invited Cristiano Ronaldo to be the new spokesperson of its men's series, and even spared no expense to create a large-scale advertisement for Cristiano Ronaldo, and the advertising tidbits were also exposed online in advance. This endorsement fee is said to be unprecedented, which makes the outside world guess how the endorsement fee compares with its transfer fee.

"Armani spends a lot of money on C Ronaldo football 1 handsome guy" has always been the international brand Armani endorsed by Beckham and his wife Victoria, and now he has also turned his attention to C Ronaldo. Beckham, who is getting "old" gradually, is still excellent, but it is difficult to hide his occupational fatigue. Armani, who takes commercial value as the first consideration, still wants to keep the most handsome Beckham they once referred to ... to break the tradition of Armani using Serie A stars as spokespersons, and Cristiano Ronaldo is not an idle generation ... In business terms, Armani's big money is only paid to the most popular stars, and more consumers can be tapped through their fame on the court ... So which female star can replace Victoria and deserve Cristiano Ronaldo's position? The answer is megan fox, the heroine of Transformers. At the moment, she is known as "the first beauty in the world".

Simon Chadwick, a professor of sports management strategy and marketing at Coventry University in England, said that Cristiano Ronaldo is the person the world football is waiting for now. Chadwick said: "In the football world, there is indeed a lack of a core brand. David Beckham, because of his age and the stage of his career, has lost this position. C Ronaldo is an ideal candidate to cover the Beckham brand, especially for children and teenagers. "

M & ampc Saatchi Sports Entertainment Company is a rapidly developing global advertising company in Britain, led by Winnie Morgan. At the beginning of this year, Cristiano Ronaldo became the "global ambassador" of Castrol lubricants, thanks to the company's agent. Mogan has a personal suggestion for Cristiano Ronaldo's business prospects: "Cristiano Ronaldo is now in a fantastic position. Both clubs are experts in developing market brands and have a huge fan base. C Ronaldo needs to be careful not to let himself be overexploited, adopt the right strategy in this regard, and don't sign too many contracts. "

Holmes used to be Reinkel's agent, and he clearly saw this: "Those businessmen want their products to represent youth, handsomeness, humor and success, because they need young, handsome, humorous and successful players to enhance their brands. C Ronaldo is a handsome boy. I have to say that his acting skills are the same as Beckham's. I don't know how wise he is, but I think he is definitely different from Beckham. C Ronaldo may be better than Beckham, who is a player produced on the production line, and C Ronaldo is more natural. "

In Asia, some world-famous super-rich people have knocked on the door of Real Madrid with sky-high checks and invited 94 million Mr. to play exhibition games. You pay 3 million euros for a game, and the sky-high price of 3 million also declares that Cristiano Ronaldo's great influence in Asian media has surpassed Beckham, who also left Manchester United to join Madrid. In Spain, Ronaldo's every move is closely related to the symbol euro. No, in this Portuguese injury report, the Madrid media talked about how many euros Real Madrid lost when they missed several games. "Buying C Ronaldo means buying a money-making machine." -Now it seems that Aspen's statement is true. Real Madrid offered 60 million RMB for China's friendly appearance, which was really just a friendship price.

The World Cup starts at 22: 00 on June 1 1, and the top 32 are

Group A: South Africa, Mexico, Uruguay and France

Group B: Argentina, Nigeria, South Korea and Greece

Group C: England, USA, Algeria, Slovenia

Group D: Germany, Australia, Serbia and Ghana

Group E: Netherlands, Denmark, Japan, Cameroon

Group F: Italy, Paraguay, New Zealand, Slovakia

Group G: Brazil, North Korea, C? te d 'Ivoire, Portugal

Group H: Spain, Switzerland, Honduras and Chile