Traditional Culture Encyclopedia - Traditional festivals - Internet marketing model
Internet marketing model
Generally divided into the following four major:
Internet sales
Mainly suitable for example, the original to do clothing, cosmetics, jewelry and accessories, food, daily necessities, toys, home furnishings, mother and child, sports books, home appliances and digital health care and other fast-moving goods or other categories. Of course, it is not absolute, the network to sell cars and other bulk goods is also possible.
Generally speaking, these categories are generally a single brand or a few brands, such brand owners or manufacturers are able to use the network to achieve direct sales transactions, but also online to carry out network distribution, recruiting small sellers or stores to network agent sales.
It should be noted that to be careful of the network channel or network sales on the line of the original channels or terminals caused by the impact of the vegetable root Tan personal experience is the development of online goods, the implementation of online products and offline product segregation, or simply start a new brand, which requires a comprehensive weighing of the pros and cons of the plan and then move.
Dengtan reminds small and medium-sized traditional enterprises not to be hot-headed and blindly embark on self-built B2C online platforms. Because the overall operating costs of independent B2C investment is huge, and due to the manufacturer's brand single, less product variety, so the website platform of the audience group is small, the promotion is difficult, and the site viscosity is small, it is difficult to always repeat the purchase. Unless the original do circulation type of enterprise, and the strength is good, that can build an industry B2C portal, or enterprise strength, high brand awareness, such as: Belle Group, gee whiz, etc..
Otherwise, RaiGenTan suggests relying on Taobao, pat, excellence and other platforms to do. Although the competition is also large, but after all, the aggregation of most of the flow of online shopping, and a variety of platforms provide a large number of tools to simplify the operation, reduce inputs, improve efficiency, as long as the enterprise is attentive to make the differentiation of the characteristics, or a great opportunity.
The core of the net marketing of the net sales category of enterprises is the sales conversion rate, the need to improve the overall supply chain, from product quality, product planning, brand planning, website (online store) platform vivid, commodity operations, promotional activities, online communication and promotion, warehousing, logistics and distribution, financial assessment, and other omni-directional planning, in order to achieve good results.
Merchants to join and trade wholesale
This is the original distribution of consumer goods to do the traditional enterprises, the use of the network to find agents, wholesalers, dealers and sellers, or a franchise-type enterprises, or to do foreign trade and so on through the network marketing to find contact with the target customers.
For example: Gee Gee 06, 07, 08 years of rapid development, one of the reasons is the use of network marketing to investment, from a few stores in 05 to more than 2,000 stores in 08, mainly by the network to promote the franchisee.
Another example is that the company that Roots & Tan has served in 2009 - the main production and sales of black toothpaste of Pengbai Biological Company - also relies on the network to promote the investment is the enterprise back to life, and rapid development of the company. The new project planned by NaiGenTan - China's first black store is a network retail as an entry point to the development of brick-and-mortar agents to join the core, and finally realize the jump in development.
Generally speaking, the original is to rely on the chain of franchise, agent wholesale channel business can use the network to get faster development.
The core of the model is the site, the site's sales force, the customer experience situation determines the final conversion rate. Of course, website promotion and offline interviews are also key aspects of sales. The model of the network communication strategy: First, based on the search engine, the second is to find the target customer circle active dissemination and promotion, the third is to use industry platforms or B2B platform.
It should be noted that the product wholesale or recruiting agents and franchise chain is actually still a big difference, a variety of strategies also have differences.
Online communication + offline transaction
Generally speaking, the provision of intermediary services, direct services and bulk industrial sales and procurement type of traditional enterprises belong to this type.
The model in the form and strategy and investment in franchising or trade wholesale model is somewhat similar. Basically, it is very difficult to deal directly online, need to communicate many times or offline communication to deal. However, there is a big difference between these two modes: Merchants to join the object is not the end-user, and generally have many sales in the future, the purpose of the target object is to make money; and the mode of the target object whether it is a business or an individual, is the end-user, and although there is a follow-up service, but generally a sale (some types of repeated purchases or referrals to buy).
For example, the Flying Ocean Group's investment immigration program operated by NaiGenTan belongs to the online communication + offline transaction type. The internet can only provide the contact information of potential customers and leave a good image to the customers, and the transaction requires the investment immigration consultant to contact and communicate with the customers offline for many times and follow up the services of many departments.
Similar to the investment model, the online communication + offline transaction model of online marketing is also the core of the website conversion, communication strategy is based on the search engine and industry circles.
Brand promotion
The model is generally faced with the masses, the site for this model may not be very important, and some may not even need a website. The main purpose is to spread the brand value through the website as well as to assist in offline sales. Generally, consumer goods companies are suitable for this model. For example, automobile manufacturers, the well-known case of Wanglaoji, and so on. For some reason, they treat the web as a media, not as an e-commerce platform, because of their own considerations or because it is difficult to make a sale online.
They mainly expand their brand influence through portal platform advertising, interactive activities, topic speculation or blogs, SNS, microblogging and other tools and methods.
The Internet is a new media platform different from traditional media, interaction and topics are the core of Internet communication, and in-depth study of the psychology of Internet users and Internet culture is the core of the model.
The above four modes are the main ways for traditional enterprises to use online marketing to help them develop, but there are also more non-mainstream modes and mixed modes. Such as the use of the network to do customer after-sales service, such as telecommunications companies have both general services, direct sales, and brand enhancement and network service products. But in general, especially for small and medium-sized enterprises, the main four models.
Traditional enterprises need to combine their own characteristics, take into account a variety of factors, do a good job in advance of the network marketing plan, from the project planning, strategy planning, creative dispersion and other aspects of the overall trade-offs, comprehensive integration, clear what they actually want to use the network to achieve the purpose, and then build a suitable network for their own marketing system. Only in this way can really ride the network, with the help of the network to achieve success, or else God are clouds.
DFEAS network marketing modelDFEAS model and AIDMA model, AISAS model and known as the three major models of marketing; net rich Apo said. DFEAS content is as follows: Demand - & gt; Find find - & gt; Evaluation - & gt; Action - & gt; Share Share.
Is the online marketing model the same as the online marketing approach?
Er~~~ should be the same saying oh, how can become two sayings it....
The mode is relatively large in scope, and the mode is relatively specialized.
Internet marketing mode and the difference between traditional marketing mode
Internet marketing is a part of the overall marketing strategy of the enterprise, is to achieve the overall business objectives of the enterprise, to the Internet as the basic means to create a variety of online business environment activities.
What is the Internet marketing modelneed a lot of specialized knowledge, the following from several aspects of the understanding of Internet marketing:
1, the construction of a marketing website dedicated to selling things (not an information release site, more than an official website).
2, the development of a suitable product sales network promotion plan, to obtain accurate marketing traffic.
3. Choose a powerful online marketing system like Lexus.
4, training professional online sales staff.
5, to develop a set of suitable for their product sales online marketing talk and process.
6, arrange a special position to regularly analyze the effect of online marketing, according to the effect of the entire marketing link for continuous optimization.
What is the net marketing model
The key to net marketing is to know the habits of the Internet psychology, know how to use a variety of skills to create excitement, so as to attract a lot of eyeballs. The content of the example may be false elements, not desirable, but to understand the psychology of the Internet public this point is very critical, is to carry out the basis of Internet marketing. For the enterprise network marketing must go to consider the enterprise's thinking, some friends of the network is very familiar with, but too little contact with traditional enterprises or even some have not been in contact with, by virtue of their own knowledge of the network and the understanding of the year to help enterprises out of the idea, which is very bad.
We can go to a professional platform to do "creative microblogging official website" directly to see how others in the inside of the marketing at a glance the most direct however.
What's right for you is what's best for you, and the same goes for choosing an online marketing model. According to the specific situation of the enterprise, as well as marketing budget to comprehensive consideration. Gobi Media is a leading new media integrated marketing organization
What does the Internet marketing model includeWhat is Internet marketing? Many people think that website optimization is network marketing, this understanding is too one-sided, website optimization is a means of network marketing, and network marketing is a series of marketing activities carried out in the network of this environment, today's website construction experts Ruiqi to analyze the network marketing several modes, I believe that after reading everyone will have a deeper understanding of network marketing. Internet marketing model, network sales This model applies to clothing, electronics, food, daily necessities, cosmetics and other fast-moving industries, in general, these categories are generally a single brand or a few brands, such brand names or manufacturers are able to use the network to achieve a direct sales transaction, but also online to carry out network distribution, recruiting small sellers or stores to the network agent sales. Today, Taobao, Tmall, Jingdong and other e-commerce is the success of such models typical of these platforms have gathered a large number of small and medium-sized sellers, is one of the most typical network marketing. Internet marketing mode two, brand promotion The mode is generally facing the public groups, the website for this mode may not be too important, some can even not need a website. Its main purpose is to spread the brand value through the website and assist offline sales. Generally speaking, this model is suitable for mass consumer goods companies. For example: automobile manufacturers, the well-known case of Wanglaoji. They treat the internet as a media rather than as an e-commerce platform for some reasons such as their own considerations or the difficulty of selling online. They mainly through the portal platform advertising, interactive activities, topic hype or blogs, SNS, microblogging and other tools and methods to expand brand influence. Internet marketing model three, online communication + offline transactions Generally speaking, the provision of intermediary services, direct services and bulk industrial sales and procurement type of traditional enterprises belong to this type. Basically, like this type of service online is very difficult to deal directly, the need for multiple communication or offline communication to deal. Network marketing model four, investment and wholesale Generally speaking, the original is to rely on the chain of franchise, agent wholesale channel business can use the network to get faster development. The core of the model is the site, the site's sales force, customer experience determines the final conversion rate. Of course, the website promotion and offline interview sales is also a key link. The mode of online communication strategy: First, based on the search engine, the second is to find the target customer circle active dissemination and promotion, the third is to use the industry platform or B2B platform. Regardless of which network marketing model can help enterprises to broaden the product sales channels, so enterprises should choose their own network marketing methods according to their own characteristics, as long as the positioning is accurate plus professional operation, can get a great promotion from the network.
"Create a giant set of network marketing alliance" really want to subvert the network marketing model
absolutely impossible. First of all, it is understood that this is only the Zhuhai *** implementation of a strategy, to put it bluntly is that you also engage in network marketing, I also engage in network marketing, it is not as good as we together to engage in the power of the big, together with the *** to give you support, to give you the resources. This is also regarded as a local *** of a favorable policy, there is a very strong regional characteristics. And network marketing is a marketing model, a natural product of the development of the industry; a local *** development policy wants to subvert the network marketing model, which is impossible.
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