Does anyone know how TV dramas make a profit, we don't usually pay to watch them?

A lot of things have changed a lot in our country over the past few decades, but one thing that probably hasn't changed too much is TV dramas, which will always have people chasing them, whether it's the 1980s or now.

But compared to going to the movies, which can cost tens of dollars, or even hundreds of dollars, people watch TV at home, or even on the internet, most of the time for free.

Seeing this I guess a lot of people do not understand, a TV series production costs are very high, alone the main actor salary may reach tens of millions of dollars, plus other people's salaries and production costs, so that the cost of a TV according to the calculation is relatively high.

Since the production cost of a TV show is so high, why are TV shows still broadcast for free for everyone to see? In what way do they make money?

In fact, after the production of a TV series is completed, he can make money through a lot of channels, usually there are mainly the following ways to make money.

The first is to sell broadcasting rights.

A good TV series does not worry about making money, on the contrary, once the production of the TV series is completed, there will be major TV stations and network platforms to buy the broadcasting rights of the TV series, especially the first broadcasting rights.

In general, after a TV series is produced, it will not be sold to only one TV station or one organization, but to several organizations at the same time.

For example, the 2018 annual drama Yanxi Raiders, it is said that the copyright was sold to more than 90 countries, and the copyright revenue is estimated to be more than 300 million yuan, so 70 episodes counted up to an average of 4.28 million yuan per episode, this is very high.

However, in reality, similar to this phenomenal TV series is not a lot, a year is only out so many, most of the TV series royalties will not be very high, a lot of them are likely to be in the hundreds of thousands or even tens of thousands of dollars.

And the major TV stations or network platforms to buy the TV rights over, they mainly through advertising or membership fees to earn income, if a TV series is very hot, there is a lot of airtime, then these TV stations or network platforms can earn more money.

Second, sponsorship fees

Many TV dramas look for investors before they start shooting, and among these investors, some may be looking for copyright income, while others sponsor purely for advertising purposes.

So we see some TV series inside, at the end of the list of sponsors, these sponsors may be to advertise, there are also in order to support the men and women to get the position of the protagonist and money.

Third, the premium income

At present, many actors involved in the shooting of the TV series are basically invested by the company they signed up, once they are involved in the shooting of the TV series is hot, the popularity of the increase, then in addition to the income of the TV itself, their own value will follow the rise of the boat.

Then their commercial activities will naturally increase, such as participating in various commercial activities, take a variety of commercials, etc., and the actor to participate in these activities to obtain income, part of it is to be handed over to the contracted company.

Fourth, copyright income

If a TV series is hot, then its commercial value is very high, then naturally there will be a lot of people want to rub the TV series heat, such as some clothing brands may use some of the characters' images, some toy companies may design the TV series inside the protagonist of the cartoon characters, and the game company may be directly adapted into a game, etc.

But a TV series is not the same as a TV series, but it is the same as a TV series, so it's not the same as a TV series.

But a TV series, but from beginning to end many are copyrighted, we want to use some of the things inside must pay royalties to the producer.

From this we can see that there are still more places where a TV series can make money.

Of course, there are more and more companies shooting TV dramas, the quality of these TV dramas varies, and the market capacity is just so big, when consumers have more space to choose from, there are definitely some TV dramas that will end up losing money, and the TV dramas that are losing money are not the minority, but the majority.

I have been working as a producer in a TV station for many years, and I have also been engaged in the TV drama procurement business. According to my analysis, there are several ways to profit from the current TV drama.

First of all, the first way to make money is advertiser sponsorship. At the end of every TV series, in addition to the cast list, there will be a lot of corporate lists at the back, and these are usually advertising sponsors. The soft advertising embedded in TV dramas today is very serious. Let's say Wanglaoji sponsors a certain TV series, then inside a certain TV series, the male and female protagonists may drink water with Wanglaoji. Nowadays, many viewers watching TV will complain about the seriousness of the ads embedded, there is no way ah, this can be paid for advertising.

The second is the broadcasting rights sales revenue, is to make a good TV series sold to the major TV stations, or all kinds of video sites, such as Aqiyi, Tencent, Youku and so on. After the general TV series shooting out, usually hundreds of thousands of an episode sold to the major TV stations, local TV stations, county TV stations. You may wonder how the major TV stations make money through TV dramas, still the cost of advertising. Advertising on television, the cost is calculated by the second, usually a second tens of thousands or hundreds of thousands, or even higher.

A good TV series can increase ratings, and when ratings are high, the cost of advertisements inserted into the TV series will increase dramatically. The TV station advertising revenue is high, it can spend money to buy into more TV series. Video platforms also make money from ads, which is why every time we watch TV on our cell phones, there are ten or tens of seconds of ads. With today's video platforms, the ads are getting longer and longer, so if you don't want to watch the ads, you have to pay for a membership.

Generally speaking, the TV series mainly rely on these two ways to make money. In addition to this there are a variety of sponsorship, this cost is generally not on the stage, let's say, some women want to become the female No. 1 or No. 2, there will be behind the gold masters to send money to sponsor, these save enough for this crew, but also a lot of income.

In addition, at present, the domestic TV series in Southeast Asian countries, Africa is also a big market, many foreign TV companies will also introduce our TV series, TV series production units through the sale of copyright, but also can get income.

As for how the director makes money, the director earns a salary. Shooting a TV drama is just like building a house, the producer is the A side of the gold father, the director is the project manager, the screenwriter is the design engineer. The director is the project manager, and the scriptwriter is the design engineer. The following departments, such as photography, lighting, costume, etc., are the construction teams led by various contractors. The project is completed, the wages are settled, and the people are gone. As for the property is not sold out, is a loss or profit, that is the golden father of the A side of the matter. Make money or not that has nothing to do with the original work of the people. The director is also a work. But he is the one who directs the work. The producer sells the TV series to the TV station and then makes money, as for the TV station then how to make money. I remember eleven years ago, my regiment leader my regiment was just released, then this TV series sold the highest single episode record, sold this 43-episode TV series to four TV stations at 1 million dollars per episode. These four TV stations had their heads broken in order to grab the premiere rights. Later, Jiangsu TV put the premiere of "My Head of My Regiment" at midnight, and the TV station's ratings later doubled tenfold. The advertisements inserted before and during the drama and between episodes were so expensive that the advertisements made a fortune. Sometimes there are advertisements inserted in the drama, and these are also money. If the TV series is sold to CCTV, it will give you a look at the price list of advertising insertion in various time slots, to the comprehensive channel 1 set, after the TV channel 8 sets, for example.

Generally speaking, there are only four models of profitability for TV dramas: one round of broadcasting rights, two rounds of broadcasting rights, sound network broadcasting rights and overseas broadcasting rights. Taking the highest CCTV one round broadcasting rights as an example, the purchase price will not exceed 800,000 yuan per episode. Although the effect is still minimal, however, the TV series producers are constantly exploring new models of profitability, and increasing advertising implantation.

Advertising implantation will become the mainstream mode of profitability

Last year was recognized as a big year for domestic TV dramas, domestic TV drama ratings frequently refreshed, the vast majority of TV viewers to the "production plant" to show the car can not be loaded with a bucket can not be amounted to a strong amount of swallowing. This momentum continues to this year, but also led to the production companies, television stations, competition is becoming more and more heated. As we all know, compared to the domestic film industry, several acting agencies monopoly pattern, the TV series production industry is the producers of the "world of strife".

In 2008, a drama known as the "peak of the cottage industry," the "Ugly Girl", Hunan TV once again came to the forefront of the industry - the first time the introduction of international copyright; the first time the introduction of the "seasonal" concept, the side of the "seasonal" concept, and the "seasonal" concept of the "seasonal" concept. The first time to introduce international copyrights; the first time to introduce the concept of "seasonal broadcasting", shooting while broadcasting, by the audience to decide the direction of the plot; and of course, more importantly, the first time to use implanted advertising in a big way.

Zhu Lu, senior distribution manager of the TV drama division at Light Media, said, "The profit model of TV drama is relatively simple and stable, and selling movies is our main profit model." But she emphasized, "We've got a lot to do. However, she emphasized, "We see that there are already some domestic TV drama production companies doing advertisement implantation, and in the future, Light Media will also increase its investment in TV drama advertisement implantation."

"It's easier to implant ads in modern dramas and fashion dramas, such as automobiles, cell phones, banks, clothing, alcohol, etc." Li Ligong, director of Pony Punch's planning department, said they are also trying to implant advertisements in costume dramas and historical dramas. For example, to be shot in the TV series "Wu Xun biography", they will contact the Shandong Wu Xun hometown, seeking to jointly develop with the local.

Nowadays, in the increasingly competitive TV drama market, the important criterion for testing whether a TV drama is able to play the role of a "hot drama", in addition to whether the social reaction it triggers is strong, can also be objectively and distinctly summarized from the industry's point of view as "two rates". The "viewership rate" of a TV series broadcast on TV stations is naturally the first and undoubted judgment method, while the "hit rate" of a TV series on video websites is the most important criterion for a "hot drama". The "hit rate" of the drama on video websites is the most direct reflection of the popularity of the drama as a "rising star", as is the case of "Submerged", and as is the case of "My Brother Called Shunyao". The network platform, with its unique controllability, speed, interactivity and reduced viewing costs, is favored by the younger generation of the TV drama audience. As a result, the broadcasting of TV dramas from traditional TV stations is stepping up to the new media extension represented by video websites, which has not only become the trend of the industry, but also achieved a new profit model for the TV drama market.

In the past, the TV series on the distribution of profits almost entirely dependent on the TV station and audio-visual products as the representative of the traditional industry, today, due to the emergence of video sites, the network distribution of TV series occupied by the share of the distribution of the cost of recycling more and more heavy, it is reported that at present, Youku, Tudou, LeEco, Excite and other major video sites are committed to the TV series copyright resources to defend the bidding, the exclusive Internet video of genuine film and television drama, the Internet video. The market price of the exclusive Internet video broadcasting rights of genuine movie and TV dramas has even surpassed the purchase price of TV premieres.

Recently, the contemporary urban emotional drama "Addicted Again" set a new record for network premiere rights sales for a drama of the same subject matter at 40,000 RMB per episode. Adapted from a novel by Wang Shuo, this drama is directed by Ye Jing, a director with a very distinctive personal style, and supervised by Xu Jinglei herself, and its core viewing group is young men and women in metropolitan areas, which is a high degree of consistency with the characteristics of the TV drama's main viewing audience. It makes sense that it would fetch a high price. Previously, the purchase of TV dramas by video websites has been regarded as a supplementary means of marketing TV dramas. In just two to three years, the purchase price has rapidly increased from a few thousand dollars to an average of 20,000 to 30,000 yuan, a tenfold increase. Now, this price has been brushed to a new high by "One more time", which is already equivalent to the purchase price of terrestrial broadcasting stations. Therefore, it can be predicted that in the next two to three years, the price of another three to five times, to reach 10 to 200,000 is also very likely, and such a price will be expected to be the same as the purchase price of the TV prime time, by that time, the network to buy the TV series will form a strong complement to the traditional profit model, and even more so, to form a new broadcasting model, different from today's first round of the four satellite television broadcasting, and the formation of 4 +1, that is, television stations and network simulcasting

In the case of the first round of the first 4+1, the TV station and the network synchronized broadcast model.

In the TV series network distribution of today's rising tide, the video site for the quality of TV episodes, the characteristics of the era and the viewing group also has more and more high requirements and point of view, it can be seen that the TV series and the video site of this new media and the development of the joint, not only in the TV series industry to open up a new market growth, but also promote the video site to the maturity of the continuous progress, and traditional TV media will be in this situation, the TV series will also be in the development of the new media. TV media will also be in this situation towards a more boutique and diversified development road.

Please adopt.

The first and foremost way to make money is through advertiser title sponsorship. The TV series at the end of each case, in addition to the cast and crew, the back will continue to have a lot of business directory, this is generally all advertising advertisers. Nowadays, the soft-cover placement in TV dramas is very serious. For example, Gadobao title sponsors a certain brigade TV series, so a certain brigade TV series, men and women main character drinking water will be all Gadobao. Nowadays, many viewers watch TV dramas, are flirting with the implanted ads are too serious, no way ah, this can be all paid publicity.

The second is the opening rights sales, is to shoot a good TV series sold to the major TV stations, or a variety of video platforms, such as Aqiyi video, Tengxun, Youku video and so on. After the general TV series shooting out, generally all hundreds of thousands of an episode sold to the major satellite TV, city TV programs, county and municipal TV programs. Folks may wonder how the major TV stations also make money based on the TV series, it is still the promotion cost. The TV advertising campaign, the cost is all calculated by the second, usually all a second tens of thousands of dollars or more than 100,000, and even higher.

A good TV series can boost TV ratings, and when TV ratings are high, the promotional costs of the TV series will increase dramatically. TV stations with high advertising revenue can shell out money to buy in a large number of TV serials. Video sites also make money from advertising, which is why every time you watch TV on your cell phone, there are ten or tens of seconds of advertising. Nowadays, video sites, advertising time is getting longer and longer, if you don't want to see the advertising, you have to pay for a vip membership.

Generally speaking, the key to TV drama is to rely on these two methods of earning money. In addition, there are also a variety of title sponsorship, this cost is generally not on the counter, for example, some women want to become a woman or No. 2, there will be behind the president to send money title sponsorship, this save enough for the film crew, but also a great deal of revenue.

TV shows don't charge viewers directly for their work. Viewers pay for time and attention.

First of all, the marketing of TV dramas is actually a binary structure, meaning that the buyer and the viewer are not the same person, and the buyer is the major platforms, such as TV stations, or such platforms as Aqiyi, Tencent Video, Youku, and so on. These platforms pay the producers directly for the rights to the source material.

After a TV series is made, the producer will set a price, and then the purchasing staff of these platforms will purchase it. For example, you may have heard that in the past, a TV series was a few thousand dollars an episode, and then it became a few ten thousand or a hundred thousand, which is the price of the purchase.

The second point is that advertising is one of the main sources of revenue for the platform. The audience pays for time and attention. Before the scheduled broadcast, by the platform to attract investment, want to advertise in this piece of business to place ads. For example, a modern drama, the main actor has a high face value and wears good clothes, after broadcasting, there will be a lot of 90s chasing the drama and following to buy the same style. Then a certain clothing brand wants to buy clothes for the 90s, they want to add advertising in this movie.

Internet advertising forms, there are cpm, cpc and other forms of advertising, simply put, the audience to watch the TV series at the same time, watching or clicking on the ads behavior, the enterprise ads to buy is the audience's attention. If a viewer does the corresponding behavior, the platform can collect the corresponding cost from the enterprise that wants to do the advertisement, so the audience needs to pay for watching the video is not money, but time and attention.

The third point is that now all major platforms have paid membership. After paying, viewers can watch vip content or overdrive on demand. This also pays a little bit of money, but with the rising cost of copyrights and fierce competition among platforms, even if we encountered an epidemic this year, the video paid membership soared, and the membership payment is still not enough to support the video platform.

(a) advertiser sponsorship.

There are many advertisers who, according to the nature of their products, implant their own products into TV dramas, and determine the cost of advertising by the number of times the products are implanted. For example, a brand of mineral water sponsored a TV series, then the TV series, the male. In the drama, the hero and heroine drink water from a certain brand. This is also the reason why at the end of each episode of the TV series, in addition to the cast list, there is the name of the sponsoring company.

(ii) The sale of the rights of the TV series revenue.

Producers will shoot a good TV series to buy to the major TV stations and major network platforms such as Aqiyi. Tencent. Youku and so on, charging them a large amount of royalties, realizing the sale of TV drama goods. The major TV stations and network platforms in the broadcast and then inserted ads and realize the goods again trading. This is also the main reason for the proliferation of advertisements on major TV and online platforms.

(C) other sponsorship income.

For example, if someone wants to play the No. 1 or No. 2 of a TV series, the gold master behind the TV series will send money to sponsor the TV series and so on.

TV stations and online platforms don't charge us, but it charges the broadcast sponsors, so they earn money too. The broadcast sponsors also realize the money-making effect by broadcasting ads that attract viewers to buy their products.

For the movie is how to profit we should all know, mainly by the theater box office profits, the film offline can still rely on film rights in the major video sites to earn profits. So how does a TV series make a profit?

How does a TV series make a profit?

TV series, like movies, rely on copyrights to make money, just in a different way. Movies are mainly theaters, while TV dramas are mainly based on the major TV networks, selling the rights. The question is, we usually watch TV dramas on TV without paying for them, how do they make a profit? There are two main aspects.

The first is the TV station.

You don't have to pay for TV, but the TV station pays for it, and the TV station pays for it by advertising, and the TV show producer takes a cut from the ads. Advertising is also divided into soft advertising and hard advertising, he is a very big system, it is a TV drama profit a big source.

The second is the online platform.

The profit of the TV series not only comes from the TV station, but also from the major video websites. Nowadays, with the popularity of smartphones, the way people watch TV dramas is not only limited to the TV set, but also the major video sites on the cell phone is becoming more and more popular. I don't know if you have the same feeling, very early in the online TV series, now want to review again, found that it is required to charge, or have to recharge the membership, no matter it is a new TV series and classic TV series on the Internet to see is to charge money, this is the copyright effect. Video sites that want to broadcast a particular TV series also need to pay a fee to the producer.

At the end of the day, whether it's a TV show or a movie, it's all about a copyright, after all, you're now charged to listen to a song, unless you're a member.

Simply put, TV shows make money for TV stations, TV stations make money for advertisers (merchants), and merchants make money for consumers (viewers).

Simply put, if the TV series, it will be sold to the TV station according to the number of episodes, the TV station earns ratings, while some TV series need to collect citation fees, for example, around the Spring Festival this year, Anhui TV introduced the "83rd edition of the Legend of the Eagle Eagles Heroes" spent a few thousand W, the holiday TV ratings pugilistic rise in the country's first .... Selling copyrights to TV stations, you don't want to think that TV stations broadcast TV dramas for free! A good TV series can increase the ratings, high ratings, the TV station's advertising revenue will be high, you can spend money to buy into more TV series.

Some TV shows are invested in by TV stations, and some are sponsored by corporations, so there is a long list of corporations behind the TV shows.