The Present Situation and Prospect of Tourism Development in China

The Present Situation and Prospect of Tourism Development in China

1. Development status

Since the reform and opening up, with the sustained and rapid development of China's economy and the rapid improvement of residents' income level, the number of tourists and tourism income in China have continued to grow rapidly, and tourism has become an important industry in the national economy and one of the fastest-growing consumption areas. The development of tourism shows a step-by-step development trend: in the first stage, tourists travel mainly for sightseeing, with the aim of seeing the world and enriching their experiences. Most of them travel in groups, and the destinations they choose are mainly places of interest, famous mountains and rivers, mainly taking pictures, and tourists are often tired in this process. In the second stage, tourists' travel purpose increases their leisure needs, and their destinations are no longer limited to places of interest. Surrounding cities, natural landscapes, farm parks and leisure culture theme parks have become places for people to wander, leisure and play have become a hobby and fashion, consumption has deepened, the proportion of individual travelers, family self-help and go on road trip has increased greatly, and they have begun to surpass the team model, and travel abroad has also increased day by day. By the third stage, people's leisure needs and spending power are increasingly enhanced and diversified, and destination selection pays more attention to the elegance of the environment and the taste of facilities, and the stay time is greatly increased. Leisure tourism with a foothold and a second home style is becoming a hobby of people with spending power. Its purpose is no longer to seek novelty or gain knowledge, but to relax and enjoy family happiness, thus improving their quality of life.

2. Development prospects

Sightseeing tourism is still in the main position, with relatively simple activities and few enjoyment and cultural tourism projects. As far as the regionality and time limit of tourism are concerned, short-distance tourism is generally the mainstay, while long-distance tourism is relatively rare; Travel time is short, usually two or three days or three or five days, and "one-day tour" also accounts for a large proportion, and there are fewer trips for more than one week. At present, China's tourism industry is still in the transitional stage from sightseeing to leisure tourism, and has not really entered the era of leisure and holiday tourism.