What are the new characteristics of supply chain management in e-commerce environment compared with traditional supply chain management?

3. 1 Information characteristics of management

Well-informed information is an important condition for modern enterprises to achieve sustainable and healthy development in market management. Only by fully grasping the changes of user needs and competitors' information can we know ourselves and ourselves. In the supply chain system, if you want to enjoy information, you need to apply information technology well to make the information supply of the whole system more accurate, timely and efficient, so as to better improve the performance of the supply chain. Therefore, as an enterprise, the construction of supply chain information platform, such as electronic data exchange, database, bar code, electronic ordering system and other information exchange technologies, is becoming more and more important to combine with network technology to build a complete supply chain integrated system.

3.2 Characteristics of network and horizontal integration

In the past, enterprises used the method of vertical integration to achieve high control, thinking that this could better integrate resources. However, vertical integration has the shortcomings of too complex business areas and too bloated management institutions, which leads to rising costs and high risks. Therefore, the idea of horizontal integrated supply chain management came into being. The main mode is to use some external resources to actively respond to market demand, so that enterprises can seize the direction of market and product development. The formation of this system makes suppliers, manufacturers and distributors run through all enterprise links. Modern information technology has played a good role in integrating business processes and changes, and established a business partner alliance between customers and suppliers.

3.3 Production and operation are more agile and flexible.

Under the influence of globalization of market competition, it is difficult for enterprises to adjust themselves on their own, so the enterprise agile manufacturing model was put forward by the United States in the last century, which was put forward on the basis of dynamic alliance and virtual enterprise. This model is distributed and completely autonomous collaborative work, rather than the previous collaborative pyramid management structure, and pays more attention to people's creativity. So that enterprises can achieve a win-win situation. The main feature is to emphasize the openness of information and realize the enjoyment of information.

3.4 The logistics system is more professional and systematic.

Logistics only exists as a function of auxiliary business activities in current enterprise management, and has not played a constructive role in the field of enterprise management. Without unified control and coordination, management is often decentralized. In the e-commerce environment, the role of logistics has become more important, and the degree of completion of logistics business will be of great significance to the completion of the whole business, affecting the service level and level of the whole transaction. The most important role is to grasp the flow of goods and market demand in time, so it is necessary to conduct a comprehensive and systematic management of logistics activities. Therefore, the scientific establishment of logistics system, enterprise logistics and social logistics can carry out in-depth management and coordination of logistics from all aspects.