What are the routines to do self media operation?

There are more domestic self media platforms, such as WeChat public number, today's headlines, Sohu number, Baike number, etc., you want to rely on the development of self media, and to stand out in the many self media, you have to learn how to operate. So, what are the techniques, routines in the operation of the self media to learn from? I will take you to inventory today, easy to play the self media operation.

1, find the right positioning, differentiated operation combined with their own and the characteristics of the self media platform to choose their own field of operation, differentiated positioning, and then only in this field on the deep ploughing. The best type of article with the operation of the field of unity, such as writing the Internet media should not be issued all day some of the pet articles, the content of the focus, a unique point of view, the flag of the article more attractive to fans to read.

2, learn from the imitation, write the explosive title due to the differences in the characteristics of each media platform, before writing the article, it is best to go to the same platform to study the industry gurus, familiar with their writing style, imitation of the writing style, analyze and learn from the content of the explosive article selection, on the basis of which the organization of their own content production.

In the age of information explosion, how to make users click on your article in the sea of complicated information flow, take a good title is crucial. The title determines whether the user will click in and read after a glance. Those 10W + article, all have a good title, it is worthwhile for us to analyze and summarize and learn from.

3, borrow the topic, reasonable picture

Self-media articles to get more readers, know how to take advantage of the topic, hot to write. Sometimes controversial topics can attract more attention, we can skillfully create some slots, but pay attention to the proportion, not excessive, or may bring some follow-up trouble.

Whether it's a static image or a GIF, content mapping is designed to make it easier for fans to understand your content, and also to ease the visual fatigue that comes with reading multiple texts. Good content illustrations can give people a sense of brightness, but also can make the whole article layout more coordinated.

4, data analysis, timely adjustment

There are a lot of self-media people article release regardless of, immediately long into the preparation of the next article, the platform article data also do not care, this is the practice is not desirable. We need to learn to analyze the article data to understand why a certain article data is high, why a certain article data is low, because of the selection of topics, or the title, illustrations, layout and other factors lead to? These are all need to analyze and summarize the data situation according to the platform article, and then adjust according to the results of the data feedback.

Self-media operation is a continuous trial and error process, but we need to know where we are wrong, know the wrong place, slowly improve to improve, on this let it go, ignoring the data feedback, that may always walk in place, difficult to make great progress.

5, grasp the law of the platform, improve the recommended amount

Different self-media platforms article preference and recommendation mechanism is different, such as today's headline system of products, headlines, watermelon video is taken is the algorithmic recommendation mechanism. In addition to the article reading volume related to the content of the article itself, one of the biggest influencing factors is the amount of recommendation of the platform.

Self-media people in the production of content, in addition to combining the self-media platform itself user characteristics to adjust the style of writing style, it is best to understand the self-media platform recommendation mechanism. Both the article and the title, keyword expression should be accurate, so that the platform can accurately identify the article, accurate push.

Self-media fans come and go quickly, in order to retain fans, we need to have continuous valuable content output. The above is a small compilation of the operation of the five sets of self-media, I hope to help you, you can pay attention to the wisdom of the bee public number, to take you to learn more about the operation of the self-media information.