Why information is so, so, important in the new media age

The nature of the era tends to affect all aspects of the era, affecting all the space and time of the era. Now each of us is a new media user, we all exist in the new media environment, in this new media era, we have never felt the whole media environment has brought profound changes to our society and life.

1. How did the Information Age come about? Today we enter the information age, the entire information media has a crucial impact on the transformation of a society, here to recommend a landmark scholar recognized by everyone in the communication world called McLuhan. He has two famous ideas, the first is that the medium is an extension of the human being, and the second is that the medium is the message. All the media itself is the message, and this message is first of all the human extension of the information generated, so McLuhan is the first from the media point of view to explore the human social change scholars.

2. What is the difference between new media and traditional media? There are two essential differences between new media and traditional media: traditional communication methods are point-to-point communication. Newspapers, movies, television, radio appeared after the emergence of the word "mass communication", "mass" is a ****, is a large group, so in the past our communication is point to point opposite, we can not identify the individual differences in the receiver, can not know where the receiver, with what? We couldn't recognize the individual differences of the recipients and couldn't know where and how the recipients received our messages. In the age of point-to-point information, it is the coverage of the point and the intensity of the information that determines the efficiency of information dissemination, because the coverage and the intensity of the information determine how many people can be covered, and whether or not these people receive your information is entirely determined by your point of dissemination. One of the most central changes in new media communication is peer-to-peer communication. It means that every receiver of information has a fixed IP, a definite point, and what time, place and way this point receives what information is specific, so every point is recognizable, which brings a huge change.

3. What exactly has new media changed? It is because of point-to-point that media can come into life. When the point opposite, my audience can not be recognized, but after the point to point, all the recipients of information are specific individuals, so we can trade, we can act, we can become friends with each other, will establish a relationship with each other, so there is a point to point to have "Internet +". Because each point has become a specific point of trust. For example, now WeChat has begun to real name, with cell phone binding, with credit card binding, is already a very specific point, this point can be exchanged. That's why we talk about peer-to-peer to bring communication to life, not just a medium. Peer-to-peer has brought communication into all aspects of our lives, and we couldn't have done that without peer-to-peer, and that's the first big change. If Bacon said that "knowledge is power" was a value of the industrial age, then the biggest change in the information age is that more and more people today realize that "communication is power.

4. New media make our "global village" "re-tribalization" McLuhan in the proposed "global village" also put forward a more important concept, called "re-tribalization", "re-tribalization", "re-tribalization", "re-tribalization", "re-tribalization", "re-tribalization", "re-tribalization". "re-tribalization", that is, in the world of the Internet, the crowd will form new tribes, this tribe is not like the real world in the past space tribes, now is the virtual world to determine your tribe. In the past, you live in Africa, I live in South America, our space determines the tribe. Now it is the virtual world that determines the tribe, you can be thousands and thousands of miles away and still be closely connected emotionally in terms of values. Many individuals today live in a tribal "circle of friends".

5. After the "Internet+" came the current "+Internet", the "Internet+" era of media information is an extension of human senses, and the "+Internet" era of media information is an extension of human senses. The "+Internet" era of media information is an extension of human intelligence. What is meant by "+ Internet"? Smart cars, smart wearable devices, smart kitchens, smart buildings, smart classrooms, all matter is intelligent. In fact, the next stage of the high-tech revolution in the United States is industrial intelligence, not just selling things, but making all industrial products intelligent, which is also from "manufacturing" to "intellectual", is based on big data manufacturing. The so-called intelligence is point-to-point communication based on big data intelligence, we do "Internet +" when we have to see the future of the "+ Internet", otherwise it will be like the chip, all of our machines on the most core of the intelligence of the piece are not independent intellectual property rights. A piece of no independent intellectual property rights.

Yin Hong, professor at Tsinghua University, executive vice president of the School of Journalism and Communication and director of the Film and Television Communication Research Center, said that our future era is one of big data, cloud computing, "Internet+" and then "+Internet". In the era of new media, we need to find the best connection between the needs of the audience and the needs of the communicator, in order to complete the shaping of the new culture of society.