When was Red Bull born?

Red Bull was originally a brand of performance drink that began to appear in Thailand in the 1970s, and was often used by night workers, long-distance freight drivers, or cudo (Thai boxing) competitors as a refresher and for fitness purposes. 1982, the Austrian businessman Dietrich Mateschitz decided to buy the formula and trademark rights to the product out of Asia, out of his love for the drink. In 1982, Dietrich Mateschitz, an Austrian businessman, decided to buy the formula and trademark rights for the product and market it outside of Asia. In 1984, he established Red Bull GmbH in Austria, which modified the formula of Red Bull by adding carbonation and turned it into a fizzy drink for sale in Austria. In 1992, Red Bull (excluding the Thai version of Krating Daeng) was first exported outside Austria to Hungary and quickly expanded to more than 100 countries. In 1992, Red Bull (excluding the Thai version of Krating Daeng) was first exported to Hungary, a country outside of Austria, and has since expanded rapidly to more than 100 countries.

Red Bull, as an international brand, was officially founded in Shenzhen, Guangdong Province, on December 25, 1995, as Red Bull Vitamin Drinks Limited, the Chinese company of Red Bull; and in 1996, Red Bull functional drink products began to be marketed in the domestic market.