Briefly describe the similarities and differences between b2c and b2b profit models.

B2B = business to business.

Enterprises exchange products, services and information through the Internet. Typical B2B companies are Alibaba, HC, Made in China, global sources, Dunhuang Net and Treasure Island.

The profit model of B2B mainly includes:

Advertising (text advertising, picture advertising, dynamic advertising, mail advertising, etc.). );

Search (keyword bidding ranking, hot words, etc. );

Transaction (transaction commission, payment service, etc. );

Membership fee (providing differentiated services with free members).

B2C = Business to Customer

The transaction mode of goods or services reached by enterprises and consumers through internet communication means. Typical examples of B2C are JD.COM Mall, Saiv.com, Zhuoyue and Dangdang.

The business model of B2C mainly includes:

Charge a service fee (charge a certain service fee in addition to the commodity price);

Membership system (membership system requires a certain service fee);

Reduce sales expenses (provide low-priced goods online and improve corporate image).