How to build Hangzhou food culture brand

Answer:Hangzhou, as China's famous food capital, has a rich and diverse traditional food culture and unique local specialties. To stand out in the culinary desert, you can start from the following aspects:

Highlighting Local Characteristics

Hangzhou is a city with a long history and has many historical and cultural heritages. You can start from the local traditional culture and historical celebrities to create a cuisine with strong Hangzhou characteristics. For example, you can launch a cuisine themed on the ancient literary masterpiece "Dream of the Red Chamber", or a cuisine inspired by "Dwelling in the Fuchun Mountains".

Combine with current trends

Nowadays, people are more and more concerned about health and nutrition, so you can combine this trend with the launch of some healthy food. For example, you can launch a vegetarian cuisine with vegetables as the main ingredient with a variety of natural seasonings, or a cuisine featuring healthy food with less oil, salt and sugar.

Innovative elements

Based on traditional cuisine, incorporating some current innovative elements can make the cuisine more interesting and innovative. For example, you can fuse Hangzhou's traditional Longjing tea and glutinous rice together to launch a Longjing glutinous rice cake, or combine the traditional West Lake vinegar fish with modern seasoning methods to create a new flavor of vinegar fish cuisine.

In summary, Hangzhou, as a city with a rich culinary culture, has a broad space for development. Whether it is highlighting local characteristics, combining current trends or integrating innovative elements, it can create a more distinctive and attractive cuisine, providing a better dining experience for citizens and tourists.