The most famous international leisure clothing brand

The most famous international leisure clothing brand

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1、ESPRIT

ESPRIT has always been unique with its energetic, lively and cheerful image. The overall design style reflects a strong California color, full of sunshine enthusiasm and vitality, reflecting freedom and freedom. The most famous design concept is "care about mentality rather than age", so it is deeply loved by people of all ages. It was an American brand a long time ago, and it was completely oriented to Hong Kong after the acquisition. Brigitte Lin and her husband Michael Ying Lee-yuen)

Jack & Jones

The brand was born in 1972, and it is one of the main brands under the Danish bestseller group. With its simple and pure style, it attracts the attention of men who pursue fashion all over the world, and represents the men's wear brand of European fashion trend. Jack & Jones brand design pays attention to the design concept of international brands, pursues urban plots, and emphasizes men's unique feelings about modern clothes. Its sales targets include elites from all walks of life and men who are sensitive to fashion.

3. Li

/kloc-for 0/00 years, Li has always maintained the flavor and characteristics of the United States-full of vitality, freedom and pioneering spirit. It can be said that Lee grew up with the United States, and the slogan of Lee Company is "This pair of jeans created American history".

4. Levis

Jeans, originally a very simple word, was used by sailors in Genoa, Italy in the early years to call a kind of cloth, and their clothes were cut with this kind of cloth. /kloc-in the 0 th and 8 th centuries, slaves in American southern manors began to wear jeans, but that was only because the fabric was too strong. 1848, a gold mine was discovered not far from San Francisco, which triggered the famous "gold rush". Strauss left his home in new york and joined the gold rush. As a wholesaler, Leobe 1853, renamed Levi's, founded Levi's brand.

diesel

The other is Diesel. 1978 was officially founded in Italy, but it won the European jeans sales champion for three consecutive years in 1995, 1996 and 1997, sharing the world with Levi's, the dominant market player in the United States. Its president, renzo rosso, was a royal designer before he founded the brand, sewing jeans for the Italian royal family, and the royal family liked him very much. When he and two friends founded the company, they broke the fashion world's master convention of naming brands after themselves and replaced it with the word DIESEL (meaning diesel engine), which was inspired by the hot demand for diesel at that time: 1972, when the world was facing a serious energy crisis, Diesel was once regarded as a star energy and trend representative. Renzo used this to show the brand positioning: positioning himself in the young and emerging generation. DIESEL's appearance in the position of cowboy smears the reserve of Italian high fashion: sexy tailoring deliberately modifies the curves of legs and hips; The first three-point waist trousers design can make the lower abdomen look flat without fat; The hip line is low in front and high in back, showing a streamlined arc, which can avoid indecent exposure of underwear when squatting.