Traditional Culture Encyclopedia - Traditional festivals - Planning and display of departmental cultural wall
Planning and display of departmental cultural wall
Departmental cultural wall HD picture departmental cultural wall picture data departmental cultural wall scheme
First, the theory of reading articles
The competition between enterprises in 2 1 century is actually the competition of corporate culture. Enterprise culture is the embodiment of an enterprise's comprehensive strength, the reflection of the degree of enterprise civilization, and the source of transforming knowledge productivity into material productivity. Xx air conditioning company has accumulated a certain cultural heritage since its establishment more than three years ago, but it is facing new situations, new tasks, new opportunities and new challenges. In order to win in the fierce market competition, make the enterprise bigger and stronger, and realize the leap-forward development of the enterprise, it is necessary to establish? Managing enterprises with culture? 、? Promoting enterprises with culture? The idea is to integrate and innovate the original culture, build and cultivate advanced corporate culture, actively promote the strategy of strengthening enterprises through culture, strive to promote the reform and development of enterprises with advanced corporate culture, improve the innovation, image and core competitiveness of enterprises, and build? Enterprises have vitality, products are famous, leaders have integrity, and employees have morale? Develop the environment and mental outlook.
(1) Thinking of capital construction: Everyone's culture is established.
The core of culture is some values shared by members of an organization, which come from their experiences. Xx culture is the culture of all employees in xx, and we need everyone's participation to build our culture. The process of mobilizing everyone to participate is also the process of building xx culture. Hang in there? Everyone's culture was built by everyone? Capital construction ideas, enterprise leaders take the lead, managers take the lead, mobilize all employees to participate in * * *, and Qi Xin will work together in Qixin to further create a strong atmosphere in which all employees attach importance to cultural construction.
In the process of cultural construction, we should stand at the height of the overall situation, maintain the inclusiveness and openness of xx culture, and adhere to the two-way promotion from top to bottom, which not only provides guidance for the construction of subculture, but also absorbs the excellent elements in subculture.
(2) guiding ideology: release? Scientific Outlook on Development? And then what? Company development strategy? As two guiding ideology
Guided by Scientific Outlook on Development's important thought, guided by the company's development strategy, with the formation of * * * ideals, beliefs, values and codes of conduct as the core, with the cultivation of pioneering and innovative spirit and teamwork spirit as the soul, with the improvement of quality and image-building as the key, with the establishment of standardized operating mechanism and the implementation of strong leadership as the basis, we will make overall planning, comprehensively do a good job in starting and promoting the work, and let the corporate culture be injected and infiltrated into all the work of the company.
By implementing and implementing the people-oriented Scientific Outlook on Development, we advocate and carry forward the advanced enterprise core values, build a high-quality management team and staff, strive to innovate business philosophy, management model, incentive mechanism and service system, build a corporate culture system with strong internal quality and external image, adapt to market changes, promote the development of xx, fully realize the company's transformation to scientific management and cultural management, realize the strategic goal of corporate culture development, and promote the company's sustained, stable and healthy development and comprehensive, faster and better progress.
(3) Construction implementation policy: step by step, guidance and adaptation, openness and integration.
brick by brick
Corporate culture is a system from carrier to essence and from surface to essence, which is too hasty, limited in employee acceptance and poor in effect; The action is too slow, which affects the needs of enterprise development.
The construction of xx culture is a long-term process, which cannot be accomplished overnight. Scientific construction must follow the law of development. Cultural change involves the transformation and unification of values. It is a painful and difficult process, and it will encounter many obstacles. It needs to be carried out for a long time and cannot be abandoned halfway. It is necessary to strengthen research and planning, grasp the measures that determine the fundamental effect of cultural construction, highlight key points, step by step, and gradually realize the goal of cultural construction through long-term unremitting efforts.
Guided adaptation
Cultural construction should put forward relevant requirements according to the historical characteristics, personnel quality and management level of xx, and try to avoid compulsion? Decision execution? Instead, we should adopt the methods of publicity, guiding employees' conscious participation, self-discipline, voluntary acceptance, parallel promotion and high transparency, and when necessary, we can take certain incentive measures to guide and control employees' activities, and finally form a culture of employees' conscious awareness and knowledge.
Open integration
Follow the policy of openness and integration in cultural construction, strengthen exchanges and interactions with the outside world and within the company, and let more people know and understand xx Company. By opening up, absorbing and integrating internal and external advanced concepts, we can further improve the level of cultural construction and internal management, form a unique corporate culture, and organically integrate the element system and carrier system of the corporate culture construction system.
Advocates, founders and implementers not only put personal ideas ahead of others, but more importantly, they can turn leading ideas into enterprise ideas, enterprise systems and enterprise rules. Leading cadres at all levels should learn one step ahead, learn deeper, take the lead in thinking and practice, always set an example for employees, and make innovations and achievements in corporate culture construction. Management leaders at all levels should define their roles, assume their due responsibilities, be good at concentrating the wisdom of the masses, mobilize the enthusiasm and creativity of all employees, and rely on the strength of all employees to participate in corporate culture construction.
System operation principle
As a strategic and long-term work, corporate culture construction is a huge and complex systematic project, which can never be imagined overnight, but should be established? Fight a protracted war? The concept of. Enterprise culture is enterprise? Foundry base? And then what? Casting souls? Engineering needs unremitting efforts. Its construction is a gradual process, and it is necessary to do a good job in overall design with the method of system theory, advance step by step and implement it at different levels. It is necessary to define the overall goal and phased goal, what the management should do and how to do it, and what the practical layer should do and how to do it. Only by working together and cooperating can we put the task of corporate culture construction into practice.
Second, planning articles.
(A) four aspects of corporate culture
(B) the specific composition of corporate culture
(C) the main objectives of corporate culture construction:
1, deterMIne mi (spiritual identity)
(1) Determine the values of all employees. Corporate values are the core of corporate culture, which determines the lifeblood of enterprises and the rise and fall of enterprises. Modern enterprises should not only realize material value, but also realize cultural value. We should fully realize that enterprise competition is not only economic competition, but also human competition, cultural competition and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize its social value. The core values of xx air conditioner: honesty, standardization, business personality, result orientation, customer value and open sharing.
(2) Establish enterprise spirit and concept. Cultivating individual enterprise spirit and concept is the core of strengthening enterprise culture construction, and cultivating enterprise spirit and concept with distinctive personality and rich connotation is the primary task and main content of enterprise culture. Enterprise spirit and concept refers to the ideological achievements and spiritual strength gradually formed by employees in the long-term production and operation activities, cultivated by the tradition, experience, culture and management concept of enterprise leaders, and established through conscious generalization, summary and refining. It must embody the spirit of a unique enterprise, have a distinct business philosophy and personality style, reflect the belief and pursuit of the enterprise, and be advocated by the enterprise. To cultivate enterprise spirit and concept, we should follow the principles of times, advancement, encouragement and efficiency, and embody the essential characteristics of enterprises, the characteristics of industries and units, and the business philosophy of enterprises. Enterprise spirit of xx air conditioner: passionate innovation, cooperation to win. Company philosophy: always pay attention to customers and employees.
(3) It is the main purpose and fundamental pursuit for the survival and development of an enterprise to establish a corporate vision and mission in line with the actual situation of the company. It reflects the enterprise values based on the enterprise goals, objectives and development direction. Vision of xx air conditioner: to become the development direction of automobile air conditioner and create a comfortable interior environment. Mission: Committed to the development of automobile air conditioning and creating a comfortable interior environment.
2. Establish VI (Visual Identification)
Unified logo, clothing, product brand, packaging, etc. And the implementation of supporting management. In the development of enterprises, we should constantly improve the elements of corporate visual identity with a pragmatic attitude, so as to achieve improvement? Negative? Improve again? Confirm again. Including corporate logos and flags.
Logo, advertising language, clothing, letterhead, work number plate, unified mode of printed matter, etc. This can standardize the behavior etiquette and mental outlook of employees and establish the high trust and good reputation of enterprises in society.
3. Establish BI (Behavior Recognition)
Mainly reflected in two aspects, on the one hand, the publicity, education and training of employees within the enterprise; On the other hand, it is foreign business and social responsibility. It is necessary to organize a series of activities, integrate the spirit and concept established by the enterprise into the practice of the enterprise, and guide the behavior of the enterprise and employees.
4, people-oriented, establish a capable and efficient team image, and create spiritual culture.
What is the essence of corporate culture? Human culture? People are the most active factor in productivity, people are the foundation of enterprises, and employees are the main body of enterprises. The construction of enterprise culture must be based on improving people's quality and people-oriented, so as to achieve the purpose of rallying people's hearts, establishing ideals, standardizing actions, forming good behavior habits, shaping image and expanding social visibility. Therefore, it is necessary to establish a learning organization; Do a good job in scientific and cultural knowledge and professional skills training; Cultivate excellent managers and promote the construction of corporate culture.
5, both internal and external, to create excellent product image, to create material culture.
The construction of enterprise culture should be unified with the shaping of enterprise image, realize technological innovation, make the mass rationalization proposal activities persistent, and make it have unique technical characteristics and product characteristics. Build a brand, educate employees to care for the brand reputation of the enterprise as much as their own eyes, so that the products and quality of the enterprise are well-known in the society, work hard, set an example first, and show the essence of the enterprise. Realize the unity of business philosophy and business strategy in the process of enterprise management; Realize the standardization and coordination of all employee behaviors and enterprise activities in the actual business process; Realize the unification of various forms of visual information transmission, and lay a solid foundation for promoting the sustainable development of enterprises.
6. Motivate by objectives, create a strict and harmonious management image and create an institutional culture.
The connection between enterprise management and culture is the lifeline of enterprise development, and strategy, structure and system are hard management; Skills, people, styles and goals are soft management. To strengthen management, we must adhere to people-oriented, respect, understand, care and care for people in management, establish the status of employees as masters, and enable employees to actively participate in enterprise management and do their best.
Responsibilities and obligations. Strengthening management should be organically combined with modern enterprise system, management innovation, market development and quality service. It is also necessary to revise and improve the professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of employees. Advocate team spirit, maintain good interpersonal relationships among members, enhance team cohesion, and effectively play a team role.
7, education in the text, to create a beautiful and clean image of the environment, to create a behavior culture.
People transform the environment, and the environment also transforms people. Therefore, we should carefully analyze the environmental factors of corporate culture development, and make all kinds of tangible and intangible favorable factors become the source of power for corporate culture construction. Strengthen measures to realize greening, purification and beautification at the same time, divide areas, clarify responsibilities, rectify, and maintain a healthy environment for a long time. It is necessary to carry out various cultural and sports activities and institutionalize large-scale activities, that is, sports activities (fun sports) meetings, etc. Regularization of small-scale activities, that is, using celebrations, cultural and sports activities and other forms to enrich the cultural life of employees, give vitality to various activities and strengthen visual effects.
(D) the implementation of corporate culture requires four understandings:
1, to understand the laws and trends of document construction.
4. To understand the construction of corporate culture, we should adopt different implementation strategies according to different levels.
high
Implementation difficulty
low
faint
(E) Steps to implement corporate culture construction
1, macro construction implementation steps
strong
Impact on long-term performance
Third step
2, the implementation of enterprise culture construction stage steps
Unified framework, in terms of cultivating cohesion and improving employees' basic understanding of culture. , has initially reached the * * * knowledge, the work has also achieved initial results.
Leading the formation and maintenance of core values and improving employee satisfaction have achieved remarkable results.
Development and standardized management play an obvious role in supporting and promoting.
Third, the article landed.
Promote corporate culture with organizational construction, deepen culture with system construction, unify culture with organizational image, constantly revise and improve culture, assess and supervise the implementation of culture, and solidify culture with training system.
As a contemporary enterprise management theory, enterprise culture is to infiltrate enterprise values into all aspects, levels and the whole process of enterprise management, and to enhance the overall quality, management level and economic benefits of enterprises with cultural means, cultural functions and cultural strength. In corporate culture management, first, we should handle the relationship between reference and innovation, and grasp the personalization and characteristics of corporate culture; The second is to manage culture by cultural means and insist on guiding and cultivating people by culture; Third, deal with the relationship between virtual and real, intangible and tangible, and adhere to the combination of internal and external training and soft and hard management. (A) to organize and promote the implementation of corporate culture construction:
The orientation of the president: the first promoter of culture
The company has established an implementation committee for corporate culture construction, with the chairman of the company as the director, the general manager as the deputy director and the heads of various departments as members. Each department chooses another person as the cultural liaison promoter for the construction and implementation of corporate culture of the company and the department, and assists the person in charge of the company and the department to build and implement corporate culture. The human resources department is the first management implementation department for the construction and implementation of corporate culture, taking the lead in the construction and implementation of corporate culture.
Requirements for the promotion of corporate culture organization: 1. Establish a carrier, combine the construction of enterprise culture with production and management projects, with the development of enterprise economy, and with the construction of enterprise talents. 2. Typical tree selection. Discover the typical, cultivate the typical, publicize the typical, institutionalize and popularize the effective experience, refine the systematically sorted experience into ideas, and make the corporate culture construction embark on the development platform. 3. The company should organize various departments to report, discuss and exchange activities in time, and strive to implement cultural construction prominently this year. (B) the carrier and form of corporate culture construction:
(3) the implementation of the trilogy of enterprise culture construction:
First, cultural traction.
Improve employees' thinking mode and behavior habits through concept change.
1、? Potential? 2、? Field? cultivate
High-level attention and dedication
(Li? Potential? Very high, so? Potential energy? Big, strong driving force)
Continue to publicize the incentive promise of timely fulfillment, and constantly cultivate and strengthen the cultural theme within the company? Magnetic field?
(continuous patient care? Field? Cultivation of)
Second, mechanism support.
Promote the change of ideas through the unity of behavior
1、? Body? Perfect
Clear management requirements, establish a set of transparent and standardized.
Operational process and support evaluation system
(? Body? The formulation and introduction of the system can make people feel realistic under the pressure and promotion of the system)
Third, implementation and promotion.
1. Establish a responsibility commitment mechanism
2. Establish a system to check and track the results.
3. Establish a clear evaluation method of rewards and punishments.
(4) Key points of corporate culture construction: 1, full participation and high-level promotion:
Pass? Body? The implementation of the policy allows culture to land.
Establish a one-to-one responsibility system, implement the responsibility to the point, ask questions regularly to ensure the goal is achieved, ask questions to force behavior into habits, and completely link personal interests with the result value.
2. Coordination among departments: Corporate culture construction is a systematic project, which requires the cooperation and participation of all departments to organically combine corporate culture with business activities.
Corporate culture construction needs the assistance of all departments of the company and the participation of * * *. The human resources department should improve the company's human resources training, assessment, evaluation, selection and incentive mechanism, check the implementation of the system, investigate the effectiveness of the system, and improve the quality of employees.
(5) Problems that should be paid attention to in the implementation of corporate culture construction:
1, leaders' attention is the key: if leaders at all levels do not make corresponding adjustments according to new ideas, the new culture will be promoted.
There is no improvement.
2. Change people without changing their minds: Sometimes the effective way to change culture is to change key people.
3, need a lot of publicity and promotion: without a lot of publicity and training, people are often reluctant to admit that new ideas are correct.
It is feasible.
4. The formation of culture takes time: the transformation process of code of conduct and values is mostly long.
(VI) Dynamic improvement of cultural work with the help of PDCA cycle: the transformation and formation of cultural concepts and behavior habits is gradual and requires a process, so the construction of corporate culture is also a gradual and continuous improvement process.
Primitive level
Fourth, summary.
The inheritance and innovation of corporate culture is the common mission of company leaders and employees. In the process of implementing cultural construction, corporate executives, department heads, especially management functional departments should bear the responsibility.
Top-down cultural communication is very important. In order to play a lasting role, it is important to have supporting systems and management requirements. The landing of culture needs the response and support of action.
Only when the employee's behavior is consistent with the advocated culture can the culture land; Only when the behavior advocated by culture has been internalized into employee behavior habits can culture be truly endowed with lasting vitality; Only when the ideas advocated by enterprises are solidified into systems and internalized into employee behaviors can the performance of enterprises be continuously improved! Enterprises can unite a large number of people who agree with corporate vision, mission, spirit and values and are willing to fight for it!
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