Saying that the direct sales industry is bad, this black pot we do not take the blame

Looking at each industry with observation will give you a lot to gain, without being judgmental and separate-minded first.

In graduate school, I basically worked part-time for the largest direct selling company in the country. That's right, a direct sales company, and like you, I refused at first. Once I hardened my heart and came to work, I realized that I was being completely small-minded. I want to share what I saw and felt.

Direct selling is the face-to-face sale of products and services directly to the consumer, usually in the consumer's or another person's home, workplace, or other location that is different from a permanent retail store. Direct selling is usually illustrated or demonstrated by independent direct salespeople; these salespeople are often referred to as direct sellers.

Of course, when the direct selling industry entered China, due to the lack of market management and lack of publicity, people often confused direct selling with illegal pyramid schemes, so people have always been in awe of the direct selling industry and the direct sellers, and had a very poor impression of them.

I have collected some information to briefly introduce the difference between direct selling and pyramid selling:

1), with or without relying on quality products. Illegal pyramid schemes often rely on products that are worthless but high priced products, a set of cosmetics worth only a few dollars can be priced at hundreds or even thousands of dollars. The standardized direct selling company's product price tag is value for money.

2), whether the product circulation. Illegal marketing enterprises is a similar "crowd financing" game, their sales approach is to take the entry of all sales representatives to subscribe to the product, but these products do not circulate in the market, only as a sample of pulling into the next sales staff or promotional products. The final situation is that all salespeople have one copy of the product, and the product is not circulated or sold in the market at all. And the organizers of these illegal pyramid schemes also derive their revenues mainly from the fees paid by the participants in the form of initiation fees or subscription of commodities, etc. Because the products do not circulate, the organizers mostly use part of the fees paid by the latter participants to pay for the remuneration of the first participants to maintain their operations. However, direct selling enterprises are completely opposite, on the one hand, the enterprise products require good quality. For direct selling enterprises, the product is good or not is to determine the root cause of product sales, and the distribution channel of the product is by the manufacturer through the marketing representative directly to the hands of customers, there is no other link in the middle.

3), the structure of the sales staff configuration. In order to develop the downline to realize the gains of illegal pyramid selling companies, the structure of the sales staff is often presented as a "pyramid" type, such a sales structure leads to who comes first who is on, while the first participants from the development of members of the downline to pay the entrance fee to obtain income, and the amount of income by the successive decision to join, the consequences of which are the first to join. The consequence is that the first to join is always ahead of the later. In the direct selling company there is no such unsurpassed, are to "more work, more pay" distribution of benefits.

4) Whether there are stores. China experienced a comprehensive rectification of pyramid selling in 1998, many foreign direct selling companies have transformed. Since then, it has begun the "store to hire salesmen" model, so that salesmen belong to the store, conducive to management. The illegal pyramid selling enterprises often stay in the development of personnel, organizational networks engaged in no store business activities state.

I have been in the office of the conference department to do part-time, in addition to the daily office of the administrative miscellaneous, often also do some activities on-site support, contact with a lot of sales people. Through their observation, I found that in addition to many people did not recognize the difference between direct sales and pyramid schemes, the following points are worth thinking about.

I believe that most people, like me, have feelings of annoyance towards direct salespeople that come from their daily sales patterns. They would often be in front of the supermarket, would be on the side of the road, popping up out of nowhere, stopping at us to let us know about their products. I have since pondered that you really can't take the only measure and measure everyone. Direct selling companies set a very low entry threshold for salespeople, and their corporate culture is to give anyone who wants to work a chance to work, no matter if you are disabled, a housewife, or uneducated, as long as you're willing to work hard, you'll be given a chance to work here. So, their quality and ability level will vary a lot, and you can't expect a high level of sales enlightenment from people who haven't even been exposed to basic education. But they are very hard, is not it, in their cognitive range, the flow of people gathered in front of the supermarket, is simply the best stage for the sale of household FMCG products, they pay for their labor, squatting strongholds throughout the year, observing passers-by, speculate on our minds, and drum up the courage to go to the face of impatience with us, recommending the product. However, you have carefully found it, their professionalism. Polite, clean and neatly dressed, wearing light makeup, and even wearing high heels, decent in making recommendations to you. I think than those who wash and cut blowing a come up to say that your hair is not good, pull you to do hair those people professional too much.

Many times, we are annoyed with them we do not know where the superiority, sometimes these direct sales staff will look very humble, that this is a very low social class work, look down on them, because they are begging us to buy the product, once captured the exchange of eyes with us, as if to see the hope. We laugh at them in our minds and think they're stupid. Hey, that happens to be our inner weakness then. A weak person is the one who needs a sense of superiority to empower himself, and a truly strong person inside is the one who is more tolerant and open-minded. This is like an ecological chain, the bus driver looked down on anti-sacks on the civil workers, we looked down on the first line of direct sales staff, the rich two generations looked down on the ordinary working class us.

At that time, I heard that the internship opportunities in direct marketing companies, but also very worried, but in fact, I continued to intern in the office for more than two years, but also contact with a lot of marketing personnel, did not appear before my concerns. When I recalled my concerns, I realized that I was being ridiculous. Because, most of my own impressions of direct marketers come from other people's evaluations, I myself have no direct contact with direct marketers, and my inferences basically come from the brainwashing of social opinions on me, and whether these social opinions have been verified or not, there is no one to ask for proof. Our perception, judgment, and awareness like to tend to conform to public opinion or the way of behavior of the majority, because we have low self-confidence, weak character, do not do independent thinking, afraid to maintain independence, and even more afraid of being isolated by the public. This leads us to sometimes lose the direction of discernment and be very blind.

I remember the company organized a book sharing meeting, I thought most of them would share the success of the book, the result is that many people share a very strong literary books, they are very organized in the introduction of the book, from the introduction of the book, the theme of the idea to the book to their own inspiration, and the link with the real life of the sub-module is very vivid introduction, they are generous and hard to be very sincere in sharing, they They enjoyed the stage and hoped that their partners would discover and agree with their deeper thoughts and connotations. At that time, I was sitting under the stage, I think they are very lovely, is the kind of simple lovely, their cultural level is really uneven, most of them did not receive a complete basic education, so there is no such complex psychology, there is no kind of us and want to pretend to be but also deliberately cover up the kind of pretentiousness. They are simple to, the company said to listen carefully to the training, good, they will study carefully to take notes. The company said to do a good job of marketing, they will do as they are told, do not resist. And we sometimes really think too much, complain too much, do too little.

Once, a marketing staff chat with me suddenly said very sincerely, he felt the company is quite warm, the company's management to treat them are very polite and courteous, never disdain or impatience look, so he felt very secure. I was actually quite moved. Society has given them a lot of negative voices and pressure so that they can't confidently and proudly tell everyone, "Yes, I'm a direct salesperson." But they are just like you and me, an ordinary person with an ordinary job. When they are respected, they are willing to give back to you the warmth they feel.

Many direct sales people are actually part-time, and have higher education and decent jobs, but they still use their spare time to work part-time. In addition, those full-time direct salespeople, there is no fixed rest day, for them the customer is really God. They are spurred on by the various incentives of the company to work hard in the hope of being rewarded. Sometimes reflecting on us, when the boss told us a beautiful vision, how many of us will say "cut, the boss again in the cake ~", rather than the moment to work hard, we are accustomed to the nine-to-five stable life, we are afraid of the competition, afraid of the risk, but also afraid to see the persistent hard work of the people, and want to pull them into our camp.

Write these, and not I want to deliberately please anyone, each industry and even each position in fact have a bright or ugly side of the direct selling industry, the media did report the death of the family, but this kind of thing on the business, and even the stock market everywhere, which comes from the human nature of greed, this kind of vanity and greed you and I will have, just by fluke you and I are in a seemingly decent industry! The first thing I'd like to say is that I'm not sure I'm going to be able to do that.

In fact, we should try to pay attention to the three industries of insurance, microbusiness, and direct selling, put down the controversy first, and look at the good side of people.

Because, when you reject something, you may lose an opportunity to learn.