Grassroots entrepreneurship story case

What are some examples of grassroots entrepreneurship stories? In its development for more than half a century, it has promoted the development of the global high-tech industry, created a number of world-class scientific and technological enterprises, and played a huge role in promoting the economic growth, economic restructuring and technological progress of various countries. The following is a case of grassroots entrepreneurship story that I have organized for you, welcome to read and learn!

Grassroots entrepreneurship story case one: Tujia girl to tea rich farmers rural entrepreneurship story

In mid-April, Lichuan City, Hubei Province, the town of Baiyangba ushered in a special? Guests of his stocky, brownish-black skin, is using some of the raw Chinese, and a petite girl trying to communicate with gestures.

It turned out that this is a tea merchant from Morocco, Africa, came to inspect the base of Chunxin Tea Professional Cooperative. When he saw nearly 10,000 acres of lush green high-quality tea plantations, a breath of booked 2000 tons of long-term cooperation orders per year. The young girl who signed this big order is the founder of Chunxin Tea Co-operative Society, Chen Mengqiu, a 29-year-old Tujia girl who started her own business in the countryside.

Giving up stability, leading the mountain villages out of poverty

In June 2012, Chen Mengqiu graduated from Hubei Normal College and went home to visit her parents.

? College students are back! The enthusiasm of the townspeople made Chen Mengqiu feel that, as a college student from the countryside, he had a heavy responsibility. At that time on the business is still hesitant to start her, holding a try mentality, took the Lichuan City career teacher post.

Is it a stable life, or difficult to start a business? Chen Mengqiu struggled for a long time, and finally chose the latter.

? I know, this means that the future development will be completely contradictory to the direction of the previous 20 years of hard work, and the future is uncertain, but since the choice of the far side, it can only wind and rain. Chen Mengqiu said with certainty.

Just at this time, Chen Mengqiu's uncle Wang Qimao second venture, founded the Jinli Tea Industry Limited Liability Company, just need a stable supply of tea planting base.

? Enshi is the world's selenium, tea natural selenium, Lichuan is the core production area of tea in the uncle of the tea expert guidance, Chen Mengqiu began to investigate the field, wrote a detailed business program.

Learning about Chen Mengqiu's entrepreneurial plans, the relevant government departments took the initiative to door-to-door, will be the entrepreneurship of college students, Enshi? The company's business is a very important part of the company's success. The company's main goal is to provide the best possible service to its customers, and to help them to realize their goals and objectives. The second alpine climate? Tea planting under the technical guidance. This is more firmly Chen Mengqiu entrepreneurial confidence.

Defying the odds and knocking on the door of wealth

With an impetus, Chen Mengqiu immediately set up a cooperative preparatory team.

However, the reality was a blow to her.

It turned out that in the 1970s and 1980s, the supply and marketing agency had led the farmers in the town of Baiyangba large-scale planting of tea, and then the disintegration of the supply and marketing agency, the farmers lost a lot of money. To this day, those hidden pain in the hearts of the older Baiyang Dam people lingering.

? Some people think I have no money, no office space, and a fresh graduate female college students, which can do great things. Thinking back to the hardships of entrepreneurship, Chen Mengqiu vivid memory,? The company's main goal is to provide the best possible service to its customers," she said. "The company's main goal is to provide the best possible service to its customers," she said. She went from door to door repeatedly to do ideological work, many times joint village cadres held a tea planting mobilization meeting. The last ten times to organize vehicles to bring the farmers of Baiyangba Township next door? Maoba tea township? Visit, let them personally experience and feel,? Tea Township? To the Maoba people bring the spiritual and material wealth.

Soul-seeking, gold stone for open. 2012 July, Baiyangba Township, ringing beach, friendly, double pear and other villages 106 people filled out the registration form to join the society. 2013 July, Lichuan City, Chunxin Tea Co-operative Society was formally established.

Aiming at overseas markets, the deep mountain tea into gold

Although the cooperative was run up, but to survive the tea planting the first three years of a long ? The first three years of planting the tea tree are a long period of waiting. Especially after 2013,? False fire? Too prosperous high-end premium tea in the domestic market is limited.

In 2015, Lichuan City Bureau of Human Resources and Social Security provided Chen Mengqiu with an interest-free loan of 500,000 yuan for the first three years of business, 80,000 yuan of college student entrepreneurship support funds? An item of assistance to help Chen Mengqiu smoothly through the ? Waiting period?

How to open the sales, to ensure that the tea farmers income?

Chen Mengqiu began to differentiate competition, the pace into the African continent.

? Morocco is the first big country in China's tea exports, they especially favor Enshi quality green tea. Chen Mengqiu said with a smile. Aiming at the overseas market, the sales road soon opened. 2016, the cooperative realized sales revenue of more than 5 million yuan, leading the members to increase income by more than 5,000 yuan per mu, was evaluated as ? Provincial Farmer Specialized Cooperative Demonstration Society?

This spring, the first batch of new tea just listed, was snapped up. Watching the tea into money, tea farmers more energetic. And Chen Mengqiu? Tea farming? Green dream, also took a solid step.

Grassroots entrepreneurship story case part two: college students couple hand in hand with entrepreneurial production of handmade bags

Zhou Guangsi and Xiong Jiaqi is a student at the Guangxi Institute of Arts, the two are a couple, in early 2016, because they both like to design handmade bags, the two will be united with the two college students in Guangdong together with entrepreneurship, opened a room called ?PM (Purely handmade) artisan? s studio.

The couple laughed that they usually have little opportunity to go out on dates and spend most of their time in the studio making bags. Because they like the Zhuang culture very much, they will be ethnic elements into the bag, such as the elements of copper drums to make a short wallet, with Huashanyan characters to make a crossbody bag, because the object is beautifully crafted and loved by everyone.

Hand in hand with entrepreneurship, the couple is playing really

Zhou Guangsi this year, Xiong Jiaqi is a senior prospective graduates, the two students in the sorority meeting to meet, soon after the couple relationship was established. As the two are students of the School of Design, very interested in design, they often use their spare time to make handmade leather goods, and then the more they play the more on the side of some students to see the two made leather bags quite exquisite, they asked them to customize. Live a lot, the need for materials is more and more, so the two thought, why not set up a studio serious business it?

In this way, they found two college students in Guangdong to partner together, in February 2016 opened an artisan studio. The studio's work is all handmade, and they hope to use it as a reminder to produce the purest handmade leather bags. In order to run the studio, the two spend almost all of their time apart from attending classes, with Zhou Guangsi mainly responsible for bag making and internal coordination, while Xiong Jiaqi is in charge of external contacts, promoting handmade bags as well as assisting her boyfriend in making them. The two occasionally face some differences in creation, but every time they choose to discuss it rationally, because they understand that they cherish and value their feelings for each other more than the bags.

Slow and careful work, making handmade bags is a matter of determination

As both of them are very fond of Guangxi's ethnic cultures, especially the Zhuang culture, they have integrated ethnic elements into the production of leather bags. In order to understand more about the charm of the national culture, they use their vacation and free time to go to all parts of Guangxi to pick up and visit, such as to Chongzuo to see the Huashan Rock, to the museum to examine the Zhuang bronze drums. They pay more attention to cultural creativity, such as Huashan Rock on the portrait of the human figure is red, in the element into the cross-body bag, in order to highlight the color of red, and the use of the darker cyan as a backdrop to reconcile the two under the contrast, complement each other.

According to Zhou Guangsi, in addition to the effort required to create a handmade bag, it is also very time-consuming to produce. Continuous production of a short handmade leather bag requires four hours, while the long section requires eight hours. In the production process, cutting leather and sewing leather is the most painful, because cutting leather requires a knife to the end, if there is a slight hesitation in the middle of the line will be cut crooked, the whole piece of leather will be wasted, and need to start all over again. And in the sewing process, due to the leather is relatively hard, sewing line when the fingers need to struggle, the whole leather sewing down, the hand will be very painful, due to the frequent production of leather bags, Zhou Guangsi and Xiong Jiaqi's fingers have grown a number of calluses, but they are already used to this pain. The production of leather bags requires a lot of determination, patience, in order to produce good works. Zhou Guangsi said.

Open DIY experience Experience the joy of hands-on

I remember when I first started learning to make leather bags, Zhou Guangsi repeatedly practiced, always do not make their own satisfaction of the bag. Until later, he finally produced a piece of work to make himself more satisfied? A short wallet, he immediately gave this gift to Xiong Jiaqi.

? This is one of my take-home works, of course, to give to the closest people.? Zhou Guangsi said. In return, Xiong Jiaqi also gave a handmade coin purse to the other person. ? It is a pleasure to give a handmade gift to someone you like," said Xiong Jiaqi. The company's website is a great source of information about the company's products and services," he said.

In the process of running the studio, many people are curious about the handmade leather bags, want to know the production process, so the couple thought, why not let consumers also come to experience the process of making bags? They can guide from the sidelines, after all, than handmade customization, hand customization can better reflect a person's heart.

So, in addition to selling bags in the creative bazaar, the two also opened up an empty space for people to experience the fun of handmade. In addition to letting people experience the fun of hand-made, Xiong Jiaqi also has a purpose, that is, I hope that everyone in the process of hands-on, their favorite ethnic elements also added to it, in order to let more people more in-depth understanding of the national culture.

Because the leather goods mainly ethnic elements, coupled with the price between tens of dollars to hundreds of dollars, their works are more and more people like. Now, the studio in the hard operation, gradually on track, and has begun to make a profit; recently, the new studio is also being renovated, the two are also facing graduation, but they have already planned, after graduation will specialize in operating the studio, the hobby to the end.

Grassroots entrepreneurship story case three: planting black peanuts do not make money on the story of planting Chinese herbs

? These days the weather is good, conducive to drying, just in time to collect all my raritas. ? Recently, when the reporter interviewed in Anguo City, Hebei Province, he met the Chinese herbal medicine planting family Liu Lihuan, who was going to collect the rarunculus. 2010, she set up the Anguo City Niulongfu specialty planting farmers' professional cooperatives, and finally chose Chinese herbal medicine as the main planting crops after searching for it. Speaking of Chinese herbal medicine planting, she is most proud to follow the right? The most important thing is that you have to be able to get the right kind of person for the right job.

Try? The first time I've seen this, I've seen it in a lot of different ways. is the Anguo City efforts to build the Chinese herbal medicine planting industry. The city of Angkor has been a favorite destination for the past few years. The first time I saw the movie, it was a very good one, but it was a very good one. The local planting of Chinese medicinal herbs originated in the Northern Song Dynasty and flourished during the Ming and Qing Dynasties. Today, there are still more than 200 varieties suitable for planting here, and the actual planting of varieties is about 30 per year.

? I chose to take the road of Chinese herbal medicine planting because we have a good market base in Anguo.? Liu Lihuan told reporters. Her cooperative has 500 acres of land, initially tried to plant black peanuts, but sales are not very good, supporting facilities can not keep up.? Later, I gradually adjusted the idea, Anguo just have a large herbal trading market, there are many Chinese herbal medicine drink production enterprises, why not find a breakthrough from the doorstep.

Liu Li-huan said the market is Hebei Anguo Dongfang Medicine City, the state recognized one of the 17 Chinese herbal medicine professional market. It is understood that the market an average of 30,000 people a day to trade, involving 2500 varieties of medicinal herbs across the country, last year's turnover of about 15 billion yuan. Anguo City Market Supervision Administration Director Yang Qing told reporters that the number of people engaged in trading of Chinese herbal medicines and related services in Anguo has reached 100,000, and the cultivation of Chinese herbal medicines has become a leading industry for the local people to get rich.

Transformation? Planting medicine is a strong point, both traditional wisdom and modern standards

? Planting medicinal herbs is the strong point of our farmers in Anguo. Liu Lihuan said. She gave the reporter an example: ? Generally speaking, planting Juniperus communis needs to put up shelves, but then the cost is bound to increase, we will Juniperus communis and wheat set planting, using the culms of wheat after harvesting to provide support for Juniperus communis, saving the cost, but also increase the income.?

? The planting of windbreaks is also a big article, with other places directly seed sowing different, Anguo farmers are the windbreak seedlings whole horizontal planting, not only to save time and effort, compared with seed sowing, windbreaks root system is also thicker, faster growth.? Yang Qing introduced.

? In addition to inheriting the tradition, we are also vigorously promoting the modernization of high-standard planting.? Zhao Jun, mayor of Anguo City, told reporters. It is understood that there are nine standardized planting bases in Anguo, and a number of standardized planting norms will be released. 2015, Liu Lihuan's cooperative won the provincial Chinese herbal medicine demonstration park subsidies: ? The first two years of the Chinese herbal medicine industry as a whole is relatively sluggish, affecting the confidence of the growers, and now there is a policy to support the down-to-earth.

The entire Anguo has so many Chinese medicine growers, Liu Li-huan's 500 acres of planting area how to ensure market sales? Liu Li-huan told reporters, "I don't know what to do, I don't know what to do, I don't know. The planting on the scale, the sale must be guaranteed, so later I chose to cooperate with the enterprise, order planting, not only to save trouble, an acre of land can also earn more than four or five hundred yuan.

? We encourage large enterprises to protect the price through orders to ensure that farmers can keep up with the market rhythm.? Yang Qing said. It is understood that Anguo City, taking advantage of the large number of Chinese herbal medicine processing enterprises in the region, contributes to the docking of farmers and enterprises, and through market inspections, counterfeiting and law enforcement work, to form ? Market regulation + government management + enterprise protection? The pattern.

Hidden worries? Want to be big, have to solve the drying problem first

? Not only to plant Chinese herbs, but also to breed their own seedlings, so as to do lasting. Liu Li-huan told reporters about her next step. This idea is not a pipe dream, now, Anguo City is strengthening the field of Chinese herbal medicine science and technology innovation, Chinese herbal medicine seedling grouping detoxification has been relatively mature, and has 10 varieties completed the cultivation. At the same time, has just promulgated the "Anguo City, Chinese medicine enterprise science and technology innovation incentives" also on the enterprise to drive farmers to improve the content of planting technology to be encouraged. Liu Li-huan's idea is getting more and more support.

A few days ago, several farmers from Shanxi Province, Fanshi County to find Liu Li-huan, want to introduce from her here Chinese herbal medicine planting. The fact that there are people from other provinces coming to the country? The first time I saw this, I was very happy. I am very happy, this is the same as my original intention to set up a cooperative, not to guard the hundreds of acres of land in front of me, but want to make it bigger. Liu Lihuan said. Next she intends to go to Shanxi field trip to see what varieties are suitable for local planting, and contact local enterprises to solve the marketing problem.

However, Liu Li-huan also has a hidden worry in his mind:? Shanxi people come to us to find seeds seedlings, we have to be responsible for the end, can not just care about the seed regardless of collection, but the scale of a large, drying can not keep up. Chinese herbal medicine for drying requirements are very harsh, especially processed into Chinese medicine tablets, once the delay in the drying time, quality and efficacy will be reduced a lot. I now have a set of drying equipment, but the drying speed is slow, the fuel is not environmentally friendly, but also always easy to break. Liu Li-huan said. At the time of the interview, her husband was debugging a problematic dryer. In the future, Liu Li-huan hopes to find large-scale drying equipment that is environmentally friendly and sulfur-free. If the drying problem is solved, my cooperative will be able to go to the next level.?

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