Traditional Culture Encyclopedia - Traditional festivals - Hand-drawn pop cell phone poster - What is a hand-drawn POP poster?
Hand-drawn pop cell phone poster - What is a hand-drawn POP poster?
Hand-drawn POP poster first composition is very important, and then is to highlight the key points, the content should be concise and easy to understand, write the attention of the primary and secondary clear, fonts and colors do not have too much, the appropriate drawings and the content of the relevant illustrations, the upper floor said (a breath of fresh air, try to use as little as possible to break the pen) is very critical, so that you can avoid the feeling of dirty
Over if you are only just take over the do Hand-drawn POP, then the first decisive factor is to be skilled in the use of markers
Markers are different from the mass of writing pens, the first to master the strokes out of the writing, scribbling evenly, in order to write a variety of POP fonts
It is also the above (a breath of fresh air, as little as possible to use the pen to break) is very critical, because the strokes are not comfortable leading to the font dirty hand-drawn POP is the big taboo! the big taboo
Font depends on the strokes, the whole body of the hand-drawn POP is mostly in the font performance, so write a good font in order to reflect the main body of the hand-drawn POP
After skillful use of markers, drawing POP inside the small illustrations will be as easy as a handful of
Some of the hand-drawn POP is not just writing, drawing on the line, but also to choose the paper, cutting and pasting! are very important
In short, the picture can not be dirty, to have a computer print effect as delicate, but also to have a hand-drawn feeling, the layout effect is also simple and clear
Also, the entire POP font color as much as possible do not exceed four, or it will appear dazzling
What is a hand-drawn POP postersSaid the complexity of it.
To a simple and clear: hand-drawn pop poster is the use of simple tools (mainly microphone pen) to draw the promotional posters. That is, inside the general stores, with POP pens or markers hand-drawn posters, the content has a great originality, relative to most of the posters, more attractive, because it is hand-drawn simple Taiyuan hand-drawn POP, knocking on the door of the professional training guide, from the typeface, variants, and posters, there are opportunities. The pen is more expensive, here is more appropriate. 6585322POP advertising overview
pop advertising production: is relatively simple, made of a great visual impact, to achieve the desired purpose of the business. Therefore, most of the pop ads are made with water-based markers or oil-based microphone pens and various colors of special paper.
POP advertising production methods, methods, materials, but the most mobile, economical, affinity to hand-drawn POP. Hand-drawn POP production of the basic principles are: easy to attract attention; easy to read; a look at the focus of the appeal; a sense of beauty; personality; a sense of unity and coordination; efficiency.
Hand-drawn POP writing. POP must first have the following three basic points:● eye-catching. ● Concise. Easy to understand.
First of all, in order to make POP eye-catching, you should think about the size and color of the paper. In the store, there are a variety of different sizes and colors of goods on display. In this colorful environment, if all the POP is uniformly made of white paper, it certainly will not attract the special attention of customers. Try using different colors of paper for your POP, and you'll get different results.
Customers have different feelings about different colors, yellow gives customers a sense of cheap prices, light pink and orange is good. Compared with cold colors, most customers prefer warm colors.
In addition, the area of the POP should also be based on the size of the goods, the content of the writing and change. For stacks of special-priced goods, you should use a large POP, and for the shelves of small goods, in the production of POP should pay attention to the size of the paper, do not block all the goods as well. Different sizes of POP should be prepared.
The second point is simplicity, POP can not be enlarged indefinitely. At this point, it's a matter of how to accurately express all the content you want to publicize. Although the more detailed the information conveyed to the customer, the better, but if a lot of content is written in very small letters on the POP, if the customer can not see it, they simply do not look at it. For this reason, you should try to summarize the characteristics of the product in up to three entries; POP is a means of attracting customers' attention to the product, and summarizing the characteristics of the product in entries makes it easier for customers to read and understand the product.
The pen used to write POP should be limited to three colors. If the font color is too much, but will dazzle the customer, not easy to see.
The third point is easy to understand. Introduce the language of the goods to let the customer at a glance, can not be vague and obscure.
POP advertising is a general form of advertising on the basis of the development of a new form of commercial advertising. Compared with general advertising, its characteristics are mainly reflected in the way, place and time of advertising display and display of three aspects. This can be seen from the concept of POP advertising.
What is a hand-drawn POP poster?POP is the English "point_f_urchase" abbreviation, "purchase" is translated as "purchase", "point" is an abbreviation for "point_f_urchase", "point" is an abbreviation for "point_f_urchase", "point" is an abbreviation for "point_f_urchase". "point" for "point" meaning. The whole sentence can be translated as "point of purchase advertising" can also be translated as "store advertising" it is today's fashion is very popular new advertising media, its main commercial use is to stimulate the guide consumption and active atmosphere of the store.
The following picture is a typical hand-drawn POP
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