The entrepreneurial story of the post-80s billionaire Li Xiang.

The entrepreneurial story of the post-80s billionaire Li Xiang.

Li Xiang profile:

Li Xiang is a typical representative of the post-80s generation and CEO of bubble net (Beijing Bubble Information Technology Co., Ltd.). His bubble net is a website engaged in information service of computer hardware, personal and office digital products. By the end of 2005, the income reached 20 million and the profit was 50%. According to the acquisition standard of the market at that time, that is, the price-earnings ratio of 20 times, he accounted for the absolute shares of the company and his net worth exceeded 100 million. In 2005, IT expanded from IT products to automobile industry and established car home website; Was awarded in May 2006? Top Ten Pioneers in China? . Li Xiang believes that if one thing pays 5% more effort than others, it may get 200% return from others. Do things seriously. Li wants to ask everyone around him this way every day, because he himself is the beneficiary of this way. 2013 September 16, Li Xiang, as a member of Qingshui team, participated in the program "Win in China Blue Sky and Clear Water" organized by Jiangsu Satellite TV.

Li Xiang's entrepreneurial story:

1, for? Ideal? Create car home.

Li Xiang was already a billionaire when he founded car home in 2005. According to public reports, Li wants to register in bubble net in 2000. In 2002, he bid farewell to his parents and moved to Beijing to recruit and start a formal business operation. Since then, bubble net's advertising sales have increased by more than 100% every year. In 2005, bubble net made a profit of 20 million yuan, with a profit of10 million yuan. Li Xiang is a monopoly, worth more than 1 100 million yuan. Li wants to be car home in order to be the first car vertical website. Please watch him accept entrepreneurs &; What my dark horse said in the interview:? When we were doing bubble net, we missed the cycle and were robbed by Zhongguancun Online. Zhongguancun Online was a latecomer, but when the market changed, it seized the opportunity. At that time, we didn't care about this opportunity. The opportunity has passed, and we have to work harder several times. Just like car home now, we have seized the opportunity and our efforts have not declined. I work ten hours a day. Can you work fifteen or twenty hours a day? Bubble net ranked third, but failed to rank first. As car home, we saw a market opportunity and made every effort to seize it. In fact, we can become the first (in fact, Li Xiang is also a car enthusiast). We did it neither early nor late, just in time for the peak of automobile growth. On the other hand, the competitors of car websites are far weaker than the IT industry. Personally, I think we are the best internet users among all car websites, because 99% of the current car websites are not internet companies, and they simply don't use the productivity of the Internet. ?

In order to do things well, I will give up the position of CEO and become vice president.

In 2007, Li wanted to introduce a professional manager to be the CEO of car home, and he was willing to be the vice president. Qin Zhi graduated from Tsinghua University and then went to study in the United States. He received a master's degree in computer science from the University of Iowa and an MBA from Harvard Business School. He worked in a number of well-known foreign companies, and after returning to China, he joined 265 Internet Navigation as the chief operating officer, which led to its merger with Google. Li Xiang once did this to entrepreneurs &; A dark horse talks about the original intention of introducing Qin Zhi: Qin Zhi came to the company in 2007. Our team has only known him for a few months, and almost everyone in the team recognized him before he came in. I think Qin Zhi is very suitable. He has what we lack. A group of us are good at making products and understanding users, but we are very short of management experience and sales experience. ?

3. Be good at making use of venture capital to make car home bigger quickly.

In 2008, Li wanted to buy bubble net, which he founded in 2000? Is equivalent to selling it? Telstra, it is said that the price is around 500 million RMB. Of course, it was difficult for bubble net to go public at that time because of the bursting of the capital market bubble, and selling it was also a good way out, but the more core reason was that Li wanted to rely on this capital income to concentrate resources and quickly make car home the first in the industry. Sure enough, one year later, car home became the absolute leader of the car vertical website. According to a third-party survey, car home traffic accounts for 50% of all the information on the car website.

4. Give full play to the advantages of products and technologies.

Li Xiang is the first high school student in Shijiazhuang to contact computers. ? I started surfing the internet when I was in my third year of high school. At that time, surfing the internet was still very expensive, 7800 yuan a month. ? During this period, Li Xiang fell in love with his personal website. He spends all his time on the computer except school. Like many computer geeks, he also built a personal website. At first, I played by myself, but I like to be competitive. If others do well, I do better than others. ? He put all his favorite computer hardware products on the internet, and many people communicated with him online, and gradually there were visits. After three to five months, the number of visitors reached 1 10,000 person-times per day. He dug up the first bucket of gold of 654.38+10,000 yuan through the construction of the station, which became the capital for his later establishment of bubble net.

We will find that a new batch of successful Silicon Valley entrepreneurs basically understand technology: Yao Jinbo, the founder of 58 cities, was the first to be a domain name trading platform; Zhuang, the founder of Qunar.com, is a programmer who has developed search projects for the World Bank. Although Li Xueling, the founder of YY Voice, is a journalist, he also knows technology and programming. Sogou CEO Wang Xiaochuan and the founder of Meituan Wang Xing. Com, all IT people.

5, the momentum of continuous entrepreneurship

Li Xiang founded bubble net in 2000 and sold it in 2008; Car home was founded for the second time in 2005. There are more and more Silicon Valley entrepreneurs who are continuous entrepreneurs like him. Zhuang made a tiger shark net before going there and sold it to Tom. Now he is the co-founder of high-growth enterprises such as Rong 360 and Beauty Theory. Wang Xiaochuan participated in the establishment of ChinaRen and sogou. Wang Xing founded Intranet, Fan Fei and Meituan. Li Xueling founded CFP (buying shells in Hongkong this year or early next year) and YY Voice.

6. Low education but not low education.

There is no doubt about it. Even though Li Xiang dropped out of high school to start a business, his cultural level was not low. He is the first high school student in Shijiazhuang to use computers. Before 1998, he wrote articles for first-class IT publications in China, such as Computer News and Computer World. Started business in 2000 and was worth over 100 million yuan five years later. At that time, he was recognized as a representative of post-80s entrepreneurship. No matter bubble net or car home, he completely follows the market rules, and relies on his skillful application of the Internet and his understanding and grasp of users to become a leader in the industry.

7. Make it an important platform for the automobile industry.

? In 2009, we began to follow the manufacturers to do channel sinking. We have made a national layout and a dealer business. Now I have offices and employees in 80 cities across the country. I can ask the dealer to send the latest information and check which ones are correct and which ones are wrong. Provide different services to the dealer's customer base, so that customers can know the new car price information and arrival information in 80 cities at any time. For example, a Buick 4S store, if you want to find two Buick 4S stores in 80 cities across the country on the same day, I can do it. There is still a big difference between someone and no one. ? Li Xiang car home has firmly united users and automobile manufacturers (and channels) around, and the platform and ecology are emerging. Now the value of our channel is increasing. For many 4S shopping malls, we account for 15% to 20% of their total sales. For them, we are the channel. These dealers don't care about the attributes of car home media, but also care about the attributes of channels and, of course, the attributes of interaction. ?