What does black cat mean on Apple's official website

What does the black cat mean on Apple's website? As a matter of fact, the black cat is the marketing image of Apple's "Chinese New Year Delivery of Good Fortune" campaign in the national marketing department in 2021. Through this image, Apple hopes to convey to the majority of users: "In the Chinese New Year family feast, taste the delicious food brought to you by Apple cell phones."

Why did Apple choose the black cat as its official marketing image? It is reported that the black cat is an auspicious object in traditional Chinese culture, symbolizing good luck and happiness. At the same time, the black cat is also regarded as a smart and flexible animal image, which is in line with Apple's consistent advocacy of excellence and innovation. Therefore, choosing the black cat as the marketing image not only promotes Chinese culture, but also highlights Apple's consistent brand image.

In addition to the official website marketing image, Apple also sends holiday blessings to the majority of users through a variety of ways. It is reported that Apple has launched a variety of Chinese New Year-themed emoji emoticons, wallpapers and other applications in the past few years, which have been warmly welcomed by the majority of users. In addition, Apple also launched a number of limited edition products during the Spring Festival, such as the iPhone 12 Pro Max "Bull" limited edition, AirPods Pro "Year of the Ox" limited edition. These products not only allow users to enjoy the convenience of technology, but also to feel the strong festive atmosphere.