Detailed analysis of the terminology of media?

Medium generally refers to the tool for communication between buyers and sellers or other two parties. So do you know how the media explains it? Below are the meanings and sentences I have compiled for you for everyone to read!

The meaning of medium

Media: one of the Taoist spells, also refers to the harmonization of people or things on both sides. person or thing. Noun The word "media" was first seen in "Old Tang Book·Zhang Xingcheng Biography": "Looking at the use of people in ancient and modern times, it must be because of the medium." Here, "medium" refers to the person or thing that enables the two parties to interact. Among them, the word "matchmaker" refers to the matchmaker in the pre-Qin period, and later it was extended to the inducement of things to happen. "Poetry·Wei Feng·Meng": "The bandit has made me guilty, and the son has no good matchmaker." "Wen Zhongzi·Wei Xiang": "Those who are happy with fame are the matchmakers of sycophants." And the word "Jie" has always been Refers to the intermediary or tool between the two. It also refers to the activity of intervening between two or more people or things.

In English, "media" is the plural form of "medium". It appeared around the end of the 19th century and the beginning of the 20th century. Its meaning refers to the medium or tool that connects things. This broad sense of "media" is not only commonly heard in human daily life, such as "mosquitoes are the vector that spreads diseases", "hydrangea is the medium that spreads love", etc., it is also common in communication studies. In the words of M. McLuhan, 1964, the medium is everything, and everything is a medium. "The medium is the message", and all media can have some kind of connection with the human body. For example, a stone ax is an extension of a hand, and a wheel is an extension of a foot. Extension, books are an extension of the eyes, radio is an extension of the ears, clothes are an extension of the panels, and so on. Media is everywhere and everywhere. Movement or organization, expressing a state of action.

Classification of media

Any substance that can create contact or interaction between people, people and things, or things and things are media in a broad sense.

Even in a narrow sense, people's understanding and use of "media" are different and quite confusing. Sometimes it

is confused with symbols: "Media refers to the physical form that carries and transmits information, including material entities and physical energy. The former such as words, various printed materials, signs, symbolic objects, information dissemination Equipment, etc.; the latter such as sound waves, light, radio waves, etc.” Gong Wei, 1988 Sometimes it is confused with the form of communication: “Media is a simple and convenient term, usually used to refer to all forms of information dissemination for a wide range of communication objects, including Film, television, radio, newspapers, popular literature and music." Barratt, 1986 Sometimes it is confused with channel, message: "Strictly speaking, the medium is the channel - that is, the spoken word, the printed word, etc. But, this. The term is often used to refer to both channels and sources, and sometimes even messages. "When we speak of 'mass media,' we often refer not only to the channels of mass communication, but also to the content of those channels, and even to the content of those channels." The behavior of people who work for it." David Sandman et al., 1991 We believe that confusion in media concepts will lead to confusion in discussion, and confusion in discussion will inevitably lead to confusion in theory, and chaotic theory cannot guide. dissemination practice. Therefore, the concept of media must be clarified and positioned.

McLuhan

In the words of McLuhan, the master of media research, "the medium is an extension of the human body". The medium can be everything, everything is a medium, and all media can be the same as human organs. Some kind of contact occurs. The media is everywhere and everywhere. All substances that can create relationships between people, people and things, or things and things are media in a broad sense. Schramm once praised McLuhan for making "media popular, a word that was once mainly used by artists, bacteriologists, and mass communication scientists." However, this media theory, which is all based on "concentrating on the central sensory system of media tools", ignores the social relationship between people. As the American scholar Chetrom pointed out: "His technical naturalism emphasizes that media are biological extensions of people, rather than social extensions of people. Although he wanted to track the development of human culture through communication media, his history But there is an incredible lack of real people."

Devereux

Devereux also constructs media in a broad sense: "Media can be any kind used to communicate human beings. A vehicle of consciousness or an ordered set of vehicles.” Even at a narrow level, there are divergent perceptions of media. Sometimes it is confused with symbols: "Media refers to the physical form that carries and transmits information, including material entities and physical energy. The former such as words, various printed materials, signs, symbolic objects, information, communication equipment, etc.; the latter such as Sound waves, light, radio waves, etc. "" Butler, 1986 Sometimes it is entangled with carriers, channels, and messages: "Media is the carrier that transmits large-scale information, and is the general term for news agencies, newspapers, magazines, books, radio, television, movies, etc. , also generally called mass media. “Strictly speaking, the medium is the channel—that is, the spoken word, the printed word, etc.

Use the medium in sentences

1. Just like if you put a straight stick into water, anything that passes through the medium of the mind becomes crooked.

The mind produces pain, it cannot produce anything else, because it cannot face reality, it can only dream, that is the only capacity of the mind.

2. Use news media to expand influence.

3. Disadvantages: Easy to flatten, short service life, at most media support is provided.

4. Methods: Through literature search, a large number of the latest literature on the relationship between vector chiggers and scrub typhus transmission was reviewed.

5. When asked to comment on his plans to abandon his blog, Wenner said he would only answer through the medium of his blog.

6. Once Jin Yong’s martial arts novels were combined with the mass media of television, they created a myth in the television industry.

7. With the maturity of computer graphics technology and digital technology, news graphics stand out in the visual communication of news media.

8. Because the stimulation of a single photon causes the release of a large number of additional photons, the total number of photons increases, thereby increasing the intensity of light in the medium.

9. Due to its simplicity, readability, extensibility and recognition by the entire IT industry, XML is being widely used as a medium for exchanging messages between many software systems.

10. Stir-frying usually uses oil as the heat transfer medium, and it can be divided into raw stir-fry, stir-fry, small stir-fry and dry stir-fry.

11. Use culture as a medium to build a new community of interests relationship with customers and the public, create consumption value of catering products, increase product affinity, and enhance the overall competitive advantage of the enterprise.

12. The root cause of this shocking distrust of the news media is not inaccurate reporting or poor reporting skills, but the daily collision between the worldviews of reporters and readers.

13. Electricity is conducted through the medium of wires.

14. Kalev said, "We decided to investigate whether the beneficial effects of low alcohol consumption that have been demonstrated by others could be mediated by mechanisms that increase NR expression."

15. Natural disasters, especially meteorological disasters such as tornadoes, hurricanes, and floods, can affect vector breeding sites and the spread of vector-borne diseases.

16. Gendered viewing in visual media texts is a visual activity with multiple cultural significances, and its emergence and development have complex motivations.

17. FCoE is important because it connects mainstream network media with mainstream enterprise storage protocols.

18. You can also use the engineering database to specify a porous media.

19. Objective To understand the types and infection status of Paragonimus and vector hosts in Jianou City.

20. To establish media credibility, news hype must be curbed.

21. The ephemeral nature of communication reinforces my distrust of social media.

22. They were all ordinary "grassroots". Some were chasing dreams, some were trying to attract attention, and some were driven by huge profits and became famous through the Internet media.

23. What is actually used by online media is alienated media power, but this media power is pretended to be some kind of communication technology.

24. Pathogens and insect vectors have changed the ecology of rabbits.

25. Demonstrate rationality through the communication channels, scope of communication, and the composition of newspaper readers. The impact of anti-religious ideas on society.

26. However, due to the limitations of instrumental rationalism and the temptation of utilitarianism, the application of electronic media in kindergarten art education activities is not satisfactory.

27. Cosmic energy exists in nature through certain media. The concentration of cosmic energy is related to the material, color and shape of the medium.

28. Add naphthol green as an electronic mediator to the glucose solution to be measured to make a glucose biosensor.

30. The overflow of geographical media knowledge in the regional innovation system has become a major research topic in disciplines such as new economic growth theory and new economic geography.

31. The vector energy of Anopheles sinensis in transmitting vivax malaria is relatively consistent with the incidence.