What are the advantages and disadvantages of doing agricultural e-commerce in rural areas, working in county towns or working in rural hometown?

To answer this question, we must first understand the types of e-commerce:

1. Selling e-commerce: Tmall, JD.COM and Suning.cn all belong to this kind of e-commerce platform. The advantages of this kind of e-commerce platform are: mature supply chain and logistics, and huge user precipitation. On these platforms, as long as the products have advantages and the promotion cost is high, they can generate great sales. And for good products sold online, these platforms will also bring your products to new channels and new retail lines. The business model is relatively mature, but the disadvantage is that the cost is relatively high.

2. Content e-commerce: The sales platforms of Xiangtoutou and Tik Tok belong to the content e-commerce platform. The products sold on this platform are mainly created through content and communication, and the promotion effect of simple hard and wide on this platform may not necessarily be translated into direct sales. In other words, users are attracted and moved by your promotional content, not because it is hard and wide. The advantages of this kind of platform are direct communication with users, relatively low cost, high viscosity and stability of vermicelli? The disadvantage is that the number of fans is accumulated and it takes a long time to win the reputation of fans.

We have made clear the classification of e-commerce, and then it depends on where the office is chosen.

1. If you want to enter the sales-oriented e-commerce platform, it is recommended to choose the county seat. Because the docking of personnel, after-sales, logistics and business is more convenient, the choice of bank logistics is wider, which is conducive to business development.

2. If you want to choose a content e-commerce platform: try to choose a hometown in the countryside. Because there will be a lot of materials in the countryside, and the planting process of agricultural products will be photographed in time, which is conducive to the refining and release of agricultural products. The authenticity and publicity effect are better, which is more conducive to business development.

Although the quality of e-commerce business does not depend entirely on office space, it is also very important. Generally speaking, warehousing and logistics are also convenient, and content e-commerce is also an e-commerce. Logistics is inconvenient and impossible. In particular, the long logistics cycle and low logistics level will directly affect the reputation of users. In the case of bad reputation, no matter how good the content is, it can't keep customers!