What are the classifications of corporate promotional videos?

The enterprise propaganda film is a feature film made by the enterprise independently, introducing its main business, products, enterprise scale and human history. The longest development time of corporate propaganda film is only 30 years, and its categories are documentaries and performances. There are mainly five kinds of such films, one is corporate propaganda film, the other is corporate image film, the other is corporate theme film, the other is corporate history film and the other is corporate culture film.

The enterprise propaganda film is mainly a phased summary of the enterprise dynamic art exhibition and broadcasting mode. Looking back, this is the internal core clue of traditional corporate propaganda films. With the promotion and progress of communication concept, the stereotyped communication mode of traditional corporate propaganda films gradually begins to make people feel aesthetic fatigue. Yongzhihe film and television advertising company is exploring the breakthrough of the creative mode of corporate promotional film, standing at the height of corporate image, and deeply excavating corporate philosophy and corporate culture. Let business owners and film and television advertising companies stand on an equal footing, not just passively accept, which is an innovative service model and a sticky image communication path.

Corporate propaganda films are generally divided into three forms: narrative or documentary introduced by the host. This form was widely used in the past. Advantages: low cost and convenient manufacture; Disadvantages: low cultural taste. Phenotype is generally based on image display, that is, through beautiful language, beautiful pictures and personalized editing, the ideal audio-visual effect can be achieved. This is the form used in the Olympic bid and the Expo bid. Advantages: high grade, strong visual impact; Disadvantages: high shooting cost and long production cycle. In a work, documentaries and performances are interspersed. According to the needs, by activating actors and setting story lines, the perfect combination of realism and freehand brushwork can better spread information and sublimate the theme.

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