The origin and development of jeans

Jeans originated in 1567 in the Italian port of Genoa sailors wore a kind of rough canvas made of pants, in the gold rush in the western United States began in 1849, due to the strong labor to make the clothes are very easy to wear and tear, the workers wore a kind of canvas made of work pants, produced in Genoa, Italy, called genoese. Wear look tough, rugged, spiritual miner's work clothes gradually in the western United States is generally accepted, and popular, become the public's new clothes, especially by the western United States ranching youth's favorite, and later gained a new name ------ jeans (jeans).

While the 501 overalls produced by Levi's in 1850 were recognized by the world as the originator of jeans, on May 20, 1873, the U.S. Patent and Trademark Office issued its application for a pair of jeans to Levi. On May 20, 1873, the U.S. Patent and Trademark Office issued a patent to Levi Strauss for his work pants (the first use of metal buttons and the first use of metal rivets to reinforce the stressed parts of the jeans), which is considered to be the birth of jeans.

The earliest jeans fabric is canvas, the color is brown, no watch pockets, no belt tabs (ears), only a back pocket, no use of zippers, its birth after a long process of improvement and development: 1855 Levi. Strauss imported from France in 1855 with blue coarse twill cotton instead of the original brown canvas, laid the basic fabrics and colors of modern jeans, 1890 began to use the table pocket, 1905 began to use the second back pocket, so far, five bags of paragraph jeans are fixed and used to this day.

In the mid-30s of the twentieth century, almost everyone in the Midwest agricultural areas of the United States wore jeans were brought east of the Mississippi River to the bustling city, and from then on jeans began to step into the ranks of popular clothing. During the Second World War, the American authorities designated denim as the uniform of the American army, and a large number of denim clothes went deep into the hinterland of Europe with the Allied forces, thus popularizing and popularizing denim all over Europe.

In the early 50s, the cowboy suit was popularized by Hollywood superstar Gary Cooper in the movie "Cowboys of the West". Cooper in the "Western cowboys" to become a symbol of American heroes; Marlon Brando in the "Wild Ride" to become a symbol of American heroes. Brando in "Wild Riders" and James Dean in "Rebel Without a Cause". Marlon Brando in Wild Riders and James Dean in Rebel Without a Cause; Marilyn Monroe in Anachronism. Marilyn Monroe in Anachronism and Jane Fonda in The Lightning Rider. Marilyn Monroe in "The Anachronist" and Jane Fonda in "The Lightning Rider" in the young, sexy, energetic image for the jeans endowed with young and sexy, free and equal, rough and free, rebellious self and other connotations of the jeans of the wild culture manifested to the extreme, become a fashion symbol, set off the denim of the international popularity of the trend.

The twentieth century, the sixties and seventies, denim began to enter the upper class, the famous aristocrats are competing to wear the denim: Britain's Princess Anna, Egypt's Queen Fah, King Hassan II of Morocco and King Hussein of Jordan, as well as the former President of France, Pompidou and so on, like to wear cowboys, and the former President of the United States, Jimmy Carter, even wore cowboys to participate in presidential campaigns! From then on, the humble origin of the cowboy suit will be a leap and the value of a hundred times, and never fail to thrive!

Chinese culture has always been elegant, civilization known as "elegant culture" in China has a long historical origin and the deep reality of the heritage, denim into China, was integrated into the Chinese culture of elegance, the formation of a wide range of different styles of denim, to maximize consumer demand and loved! The jeans are very popular among the consumers!

While the demand for jeans began to decline in the late 1970s, there was a short period of growth as designer brand jeans entered the market. Popular fashion designers around the world began to market jeans in their own design styles at extremely expensive prices. Manufacturers persistently looked for ways to keep the demand for jeans high. They carefully analyzed buying trends and designed soft dingy fabrics to fit everyone - from babies to the elderly.