How did Zhang Yiyuan develop?

Zhang Yiyuan Tea House, the predecessor of Beijing Zhang Yiyuan Tea Co., Ltd., is a time-honored brand in Beijing. It was founded in the 26th year of Guangxu in Qing Dynasty (1900) and has a history of 100 years. The name of the store is taken from the meaning of "the reunification and rejuvenation of Vientiane". Zhang Yiyuan was recognized as "China's time-honored brand" and "China's first brand of tea", Zhang Yiyuan trademark was recognized as "China's well-known trademark", and Zhang Yiyuan jasmine tea production technology was included in the national intangible cultural heritage protection project. Zhang Yiyuan's business philosophy is: honesty, pursuit of quality, promotion of national drinking, service to society, thick Dexing tea, healthy public, and casting the first brand of China tea!

At the beginning of its establishment

Zhang Yiyuan Teahouse, located in Dashilan, Qianmen, was built by Zhang Wenqing, a native of Dingtan Village, Shexian County, Anhui Province, in the thirty-fourth year of Guangxu in Qing Dynasty (1908). It means opening up a prosperous market and constantly innovating and developing. Zhang Wenqing, a native of Dingtan Village, Shexian County, Anhui Province, was an apprentice in Rong Tai Teahouse outside Chongwenmen when he came to Beijing. After setting up a tea stall in the flower market, business is very good. After founding Dashilan Zhang Yiyuan Teahouse, Zhang Wenqing personally went to Fujian to open a tea garden. On the hillside outside Fuzhou, dozens of houses have been built, and local employees have been hired to buy newly picked tea on time and buy flowers to smoke by themselves. According to the tastes of the people in Beijing and the north, the characteristic lobular scented tea, which is brewed locally, is recognized by the people in Beijing for its clear soup, strong flavor, fragrant taste and endless aftertaste, and is widely circulated.

Zhang Wenqing's own tea garden can not only smoke tea with special flavor, but also be much cheaper than buying from tea wholesalers in Beijing. Therefore, the same level of tea, Zhang Yiyuan Teahouse is cheaper than other teahouses. Zhang Yiyuan Tea House often sends people to some tea shops to know the selling price, grasp the commodity market, buy back the tea sold by others, and compare it with its own tea at the same level, so as to make its own tea quality better than its peers. According to the tastes of people in Beijing and the north, he brewed and mixed on the spot, forming a unique lobular scented tea with clear soup color, strong fragrance, fragrant entrance and endless aftertaste. Zhang Yiyuan Teahouse has complete products, high quality and low price, and is polite to customers, friendly and flexible in operation. There are not only tea tasting tables in Zhang Yiyuan Teahouse, but also tea samples, so that customers can look at the goods before buying tea.

The teahouse has telephone and mail purchase services. Anyone who buys more than 2.5 kilograms of tea will be delivered to the door. Among the shops in Beijing at that time, Zhang Yiyuan Teahouse was the first one that used loudspeakers to play songs to attract customers. It is said that at that time, Zhang Yiyuan Teahouse played Peng Suhai's Three Downs with Xihe Drum. Every time it is shown, there is always a group of people in front of the door.

Spiral spreading method

1947 The fire in the teahouse knocked down the teahouse in Zhang Yiyuan. 1952, Zhang Yiyuan Teahouse in Cannonji and Zhang Yiyuan Wenji Teahouse in Dashilan merged. Zhang Yiyuan carries forward the fine management tradition of time-honored brands, and constantly updates, transforms, adjusts and increases tea varieties on the basis of ensuring the quality of tea, which is well received by consumers. During the 1 1 Asian Games held in Beijing from 65438 to 0990, officials from the OCA and athletes from all over the world came to buy tea. After liberation, Zhang Yiyuan carried forward the fine management tradition of time-honored brands, and constantly updated, reformed, adjusted and increased tea varieties on the basis of ensuring the quality of tea, which was welcomed by consumers.

From 65438 to 0992, Beijing Zhang Yiyuan Tea Company was established with Zhang Yiyuan Teahouse as the main body. After the establishment of the company, while carrying forward the tradition of time-honored brands in Zhang Yiyuan, we have made efforts to restore and develop some traditional style varieties lost and broken in Zhang Yiyuan in various ways to adapt to the market.

At present, there are famous teas such as Longjing, Biluochun and Junshan Yinzhen in Zhang Yiyuan, as well as various grades of scented tea, pressed tea, black tea and health tea, which sell well in the north of Beijing. At the same time, Zhang Yiyuan packaging series gift tea will be launched. There are more than 200 kinds of tea, all of which are famous and excellent, one store and one product to meet the needs of domestic and foreign consumers. Traditional services in Zhang Yiyuan, such as telephone ordering, special registration, door-to-door delivery and valet mailing, have been inherited and further developed. Zhang Yiyuan Tea Company has successively set up several semicolons in Chengde, Yanjiao, Shanxi Yangquan, Miyun, Tongzhou and Fengtai, which has carried forward the tradition of Zhang Yiyuan, a time-honored brand in Beijing, and made the enterprise scale develop continuously.

Legend of Beijing Zhang Yiyuan

According to the elders, Beijingers were very particular about their early life. There's a phrase that says, eat snacks to find Zhengmingzhai and buy tea to recognize Zhang Yiyuan.

In the 26th year of Guangxu (AD 1900), Zhang Changyi, a native of Shexian County, Anhui Province, worked hard for decades and finally opened his own teahouse in Dashilan, Beijing. The name of the store was taken from the revival of the Yuan Dynasty and the renewal of Vientiane, which meant opening, renewal and development. It was named Zhang Yiyuan Teahouse. In the next ten years, Zhang Changyi opened three teahouses in succession. Because he is really kind and attaches great importance to business ethics, he has built a brand with the quality of tea and thoughtful service, which is unique among many tea shops in Beijing and has an excellent reputation.

Because he was born in poverty and suffered from illiteracy, Zhang Changyi did not want his children and grandchildren to suffer from entrepreneurship again, so he set up a legacy, doing nothing, and being ignorant. As the old saying goes, future generations no longer run tea shops, but leave them to agents to develop in other fields. 1992, Zhang Yiyuan Tea Company was established, and then the company formulated the quality standard of Zhang Yiyuan Tea Company, which is the first time-honored brand in Beijing. Today, Zhang Yiyuan has an annual sales of 200 million yuan, nearly 60 branches in China, and has the strong strength to develop and manage hundreds of tea products, writing the legend of the new century.