In the face of scenic spot management and operation, what difficulties do scenic spots face in creating 5A?

There are a huge number of tourist attractions in China, and the management system of scenic spots is diverse and complicated. Generally, tourist attractions lack professional management talents and the infrastructure of scenic spots is weak. At the same time, due to insufficient capital investment and other reasons, the management level of many scenic spots is low and cannot meet the needs of the current tourism market. Ignoring the sustainable development strategy has largely restricted the development of tourist attractions.

1. Several major difficulties faced:

1, service quality control is difficult

Compared with the improvement of the hardware environment, it is not so easy to deal with people, especially many segmented tourist attractions, which implement multi-department management. There are conflicts between scenic spot managers and tourism departments, tourism business owners, and tourism business owners and tourists. Frictions in shopping service management are most likely to occur due to interest relationships, especially in scenic spots with a relatively high degree of commercialization. Shopping service management is a difficult point, and rules and regulations must be improved.

Practice has proved that improving the quality of humanized services and getting timely and appropriate responses when tourists need the intervention of service personnel and management personnel can not only directly improve the scores of Rules 1 and 3, but also increase tourists' dependence and evaluation.

2. Difficulty in publicity and promotion

To strengthen e-commerce work, "tourist attraction promotion" is a secondary indicator. Its score is not high, but it is difficult to improve. Although tourist attractions have paid more attention to marketing, in planning practice, it has been found that many tourist attractions that are preparing to declare for 5A level often routinely choose to be located in some central places in order to succeed in their creation, in addition to participating in annual tourism fairs and exhibitions. The top media carried out indiscriminate publicity and marketing.

For example, broadcasting promotional videos on CCTV and publishing advertisements in central-level newspapers can ensure that you will not lose points (only 5 points) in the detailed evaluation, but the investment is huge, often tens of millions of yuan, and is not directly proportional to the marketing score effect.

Therefore, correctly viewing the role of traditional media marketing methods and modern Internet marketing is the key to improving the scores of scenic spot publicity assessment projects and improving tourist attractions.

Since most of our country's tourist attractions, especially those with good resource endowments, are still operating within the system, planning and management personnel are also responsible for administrative management functions. In fact, their time and energy in business cannot be guaranteed.

Therefore, it is of great significance to entrust a professional planning and design agency to carry out special improvement planning at the beginning of the establishment work. The reason why "planning first" is difficult lies in two points. The first difficulty is that it is difficult to understand the meaning of planning. Hundreds or even tens of millions of dollars are spent on planning and design, and only one or two notebooks are left on the desk. This is difficult for some practical Workers have significant barriers to understanding.

3. Difficult to implement

Some departments are faced with tight schedules and special circumstances during the implementation process. In particular, some development and construction projects completely deviate from the planning requirements. Even due to the personal preferences of local leaders, the implementation of planning results cannot be consistent, and orders are changed day by day.

Therefore, to implement the planning results, we must first ensure its seriousness. This requires that the review and announcement of planning results must be taken seriously, and its acceptance and rejection must be cautious. Some binding and guiding provisions are often carefully demonstrated by experts and should not be easily discarded.