What are the business models of bars?

A Pub (Tavern) refers to a consumption place that provides alcoholic beverages such as beer, wine, foreign wine and cocktails. A bar refers to an entertainment and leisure bar that provides band or song and dance performances. High-end bars and bartenders perform wonderful fancy bartending. So what are the business models of bars?

Bar management mode: bar restaurant

This kind of bar has a dual identity. At lunch and dinner, its role is western restaurant, which mainly deals in formal western food. In order to cater to local tastes, some dishes from Southeast Asia or China will be added. Of course, don't forget your bar role after dinner and sell wine in time. Because guests unconsciously, drinks consumption may be more than meals, which often increases unexpected income. This form is called catering wine. After dinner, bars mainly sell drinks, and are generally operated in the form of light bars. In addition to providing drinks, we also provide some complicated snacks for guests to accompany wine in order to sell more drinks.

If the decoration of the bar is traditional and elegant, the management should be light and elegant in order to match this atmosphere. For example, play some lyric music, provide newspapers and magazines to relax guests, or put a jukebox for guests to choose songs. This two-in-one bar is suitable for guests who like elegance to come here for leisure.

The management characteristic of this kind of bar is "killing the big and killing the small". It wants to do western food business without opening the bar. At the same time, I also have the idea of insurance management. Because if the bar business is not good, it can make up for it in the business of western food; If the western food business is not good, you can help the bar business. This kind of bar is generally not entertaining and its characteristics are not obvious. Success depends on the right time, the right place and the right people, and more importantly, the role of advertising.

A successful example of this business model is Ruth's restaurant and bar. It is located in the beautiful Shamian Island, near the famous White Swan Hotel. Its customers are the guests of White Swan Hotel and many foreign tourists looking for the book China. After trying to compare, hotel guests feel that the products of Ruth's restaurant and bar are not much different from those of the hotel, but the price gap is relatively large, so many guests eat and drink in this restaurant and bar. Of course, young white-collar workers who like elegance choose to make friends, chat and relax here. Coupled with the unique European architecture on Shamian Island, people feel that this place must be chosen for western festivals. Every Christmas or Valentine's Day, police should be dispatched to restrict pedestrians from entering and leaving, so as not to cause unnecessary confusion. That's how Ruth's restaurant and bar are successful because of their advantages.

Of course, the successful business strategy of the operator cannot be mentioned here. When the restaurant bar first opened, Ruth just marked the word "bar". Because the competition at that time was not strong, and the income from drinks was stable. Investors first tasted the sweetness of success. However, a few years later, the financial turmoil occurred, real estate and other businesses cooled down, and people's consumption became cautious and practical. The business of the bar once fell sharply. The operator immediately changed his business strategy and changed to a catering-oriented business form, which attracted a large group of hotel diners. The bar also took the opportunity to add the word "restaurant" to show that the business line of the bar is not just "drinking". Although there are many competitors around Ruth's restaurant and bar, it still occupies an important position in western-style bars in Guangzhou.

Bar management mode: pub.

Generally, such bars not only deal in drinks, but also provide food that can satisfy the stomach, but there are not many varieties to choose from. Ordinary guests will not choose to eat here unless there are some "loyal supporters". This kind of bar decoration will generally make the bar bigger, accounting for a very heavy proportion of the whole bar. Bars are generally made into English bars, U-shaped, square or round. There are stools all around the bar, which is not only the performance stage of the bartender, but also the center of the bar. Tables and chairs should be placed in other places as needed. The business hours of this bar are usually in the evening, and the peak business hours are from 8 pm to 1 pm.

This kind of bar is best for active guests who may not be accompanied. Because they can enjoy mixing drinks when they are bored. The bartender can chat with them when he is free, and even play a simple "/"titile = "real money game" target = "_ blank"> real money game to help the guests out. This kind of bar is the most user-friendly, and guests often make friends with bartenders easily, which makes the bar have a fixed number of customers. Of course, the quality of bartenders is very important. According to the jargon in the industry, bartenders are not only bartenders, but also actors (performers) and public relations personnel. Although the bar is relatively large, it will occupy some guests' positions, but the form of the bar gives people a relaxed and casual feeling, and guests can sit together or stand together to talk. Because of this, the bar has a higher occupancy rate and a more harmonious atmosphere.

A successful example of this business model is the Anle Bar in China World Hotel. This is a uniquely designed English bar, located in a hotel built for others in the 1980s. Its area is not large, only a dozen bar stools, and there are six tables for two people to sit face to face in the passage of the bar. The bar-centered design led to few tables and stools for guests, but its average daily turnover once exceeded 20 thousand. Now, it is a large-scale restaurant with a maximum daily turnover of 50,000. Bars are often packed, and guests have no seats to sit and stand, so they have to squeeze in to pass the time. Mainly because of the good atmosphere in the bar, coupled with the superb bartending skills of the bartenders, throwing bottles, shaking wine, and gestures are all chic and not flashy, attracting guests' attention. Fluent English enables them to communicate with their guests without interval, and with their usual experience and knowledge, they have rich topics to communicate with their guests, and humorous language makes them very willing to accept them as friends. So these guests, all friends, have become frequent visitors to the bar and keep coming every day. Because it is easy to make new friends in such an environment, many businessmen like to get together in bars, make friends and meet new business partners.

Bar management mode: performance bar

This kind of bar generally adopts a performance-based business model. The guests who come to visit mainly enjoy performances, and the consumption is mainly based on "dividing wine". Because the venue is noisy and not suitable for chatting, it is most suitable for drinking and enjoying performances. This kind of bar usually has a small stage for the band to sing and perform, and the popular "bar show" is also suitable for this place. The lively atmosphere and strong music can easily arouse the emotions of the guests, create one climax after another, and attract more guests who like to be lively. Many operators like to name this business place "nightclub".

The most typical operation is Bar City, which is next to Garden Hotel. Bar city takes advantage of its geographical location. It is located on Huanshi East Road, where hotels, office buildings and bars are everywhere. The business atmosphere is strong, bars and hotels are in full swing, and guests have many choices. When people think of leisure "bars", they think of Huanshi Road. Bar City is located next to Garden Hotel, which attracts hotel guests to a great extent. Because the hotel has 2000 rooms, it has an advantage in terms of tourists. The bar is large in area and divided into three parts. One part is a space for leisure chat, and the other two parts are a space for watching performances. Each space is independent, but if guests need to move to another space, they are free to choose. The performances arranged by the bar city are also colorful. On the one hand, Philippine bands sing English pop songs, on the other hand, local bands sing Chinese pop songs. The performance styles of these two bands are different. When the two bands are resting, they are interspersed with modern pop solos, which are never empty. Because the bar has enough space to accommodate consumers with different preferences. This kind of bar usually attracts people with higher income.

Of course, the business model of bars is not limited to these forms. With the fierce competition, the business thinking of operators is becoming more and more innovative. A successful operator has a business model that exists before others, because customers always like the new and hate the old.

Bar management mode: cigar bar

The cigar bar mentioned here is a bar selling cigars. As the saying goes, smoking cigars must be accompanied by wine. Because the consumption of cigars is relatively high, bars named after them are also relatively high-end.

Cigars, like wine, have their own culture and history. Famous cigars are produced in Cuba, Dominica, Jamaica, Honduras, Nicaragua, Java and Sumatra in the Indonesian archipelago, the Philippines and some African countries. Cigars are produced in Cuba, Brazil, the Netherlands, Germany, Switzerland, Spain and the United States.

Cigars can be made by hand or by machine. Generally speaking, manual manufacturing is more expensive than machine manufacturing, because the manufacturing process is more time-consuming and laborious, and the mature tobacco leaves used are more expensive, and a lot of tobacco leaves are often wasted in the manufacturing process, so the price is much higher than that of machine-made cigars.

Cigars need careful care. They should be stored in an environment with suitable temperature and humidity. About 20 pounds. Temperature C and relative humidity 65%-70% are ideal. But even if the conditions are limited, at least put it in a sealed cabinet or box, away from heat sources. At present, many cigar suppliers will provide users with professional cigar storage boxes or cabinets. These cabinets are generally equipped with a humidity maintenance system, and thermometers and hygrometers are installed for monitoring.

All cigars must be sealed before smoking, so there are many kinds of scissors on the market, some are cheap and simple, and some are expensive and luxurious, but no matter what kind of scissors, the first thing is to ensure sharpness.

When lighting cigars, you can use butane lighters (don't use gasoline lighters, it will spoil the taste) or matches. Matches are long and slow-burning matches specially designed for lighting cigars. Matches generally do not have this effect. Avoid using matches with high sulfur content or wax content. Lighters also have various levels of lighting. Many people buy them for use and collection. Of course, a high-end lighter is a symbol of showing off one's status. A professional cigar set may be very valuable.

Cigars are usually smoked after meals, so the waiter should lose no time in introducing them to the guests. Cigars can be matched with various drinks according to different tastes, so when introducing cigars, we should lose no time to recommend drinks to our guests. Cigars can generally be accompanied by some red wine, brandy, fortified wine, liqueur and so on. Depending on whether the cigar tastes strong or weak, dry or sweet.

The design of cigar bar must be professional, because the ventilation system is the key, and no one wants to smell the thick cigar residue as soon as they enter the bar. There must be a ventilation system and a ventilation system, which is more perfect. At the same time, it should be noted that carpets, wallpaper with sponge layer, woven wall paintings and other fabrics will absorb the smell of cigars and cannot be distributed, so what materials should be carefully considered for decoration.

Cigar bars operate in an elegant way, which usually attracts guests who are talking about business or have high social status, and at the same time has a high positioning.