Who can illustrate the importance of strategic management?

The importance of strategic management from the perspective of building delivery

Let's take a look at the following little thing first: after the end of World War II, the victorious country decided to set up an organization to deal with world affairs-the United Nations. However, it took a lot of time to think about where to set up the headquarters of this organization. The location should be in a bustling city, but it will cost a lot of money to buy land and build huge buildings in any bustling city. When world leaders discussed it, the Rockefeller family heard about it. They immediately invested $8.7 million to buy a piece of land in new york and donated it unconditionally to the United Nations in people's surprise. When they bought the land donated to the United Nations, they also bought all the adjacent land. When the United Nations building was completed, the surrounding land prices soared immediately. Now no one can figure out how much $8.7 million the Rockefeller family got by virtue of the land adjacent to the United Nations. What can you feel from the above events? Are they far-sighted, or are they superior? For them, they all have the concept of long-term interests, and they don't suffer from short-term interests. That is, from a long-term perspective, that is, what people now call enterprise strategic research and strategic management.

Enterprise strategic research and strategic management is a brand-new management concept and model different from traditional functional management. The traditional enterprise management content is only limited to the management of different functional activities, such as production management and cost management. From functional management to strategic management is a leap in modern enterprise management. 1970, American scholars Thorne and House spent seven years investigating the application of strategic management in large and medium-sized enterprises in six different industries. Each pair of enterprises consists of one enterprise using formal strategic planning system and one enterprise not using formal strategic planning system. Through comparative study, it is found that in petroleum, food, medicine, steel, chemical industry and machinery industries, enterprises with formal strategic planning are obviously superior to those without formal strategic planning in financial indicators such as return on investment, return on equity capital and earnings per share. At the same time, it is found that the economic benefit of enterprises after adopting formal strategic planning has been greatly improved compared with the era without strategic planning. Harold spent another four years researching the pharmaceutical and chemical industries, which not only proved the correctness of this conclusion again, but also pointed out that the gap between the economic benefits of enterprises and whether there is a formal strategic plan is widening.

The reason why we want to emphasize the strategic research and strategic management of enterprises is because:

First of all, strengthening strategic research and strategic management is the need to adapt to the socialist market economic system and accelerate the entry of enterprises into the market. With the gradual establishment of the socialist market economic system, China enterprises, especially state-owned enterprises, are moving towards the market in an all-round way. The development of enterprises depends more on self-positioning, self-organizing resources and self-seeking business opportunities. Enterprises must have their own clear and feasible development strategy, in order to finally complete the transformation from the appendage of administrative organs to independent, self-financing legal entities and market entities.

Secondly, strengthening strategic research and strategic management is the need to carry out strategic adjustment of economic structure and accelerate the formation of a reasonable pattern of enterprises. Due to the influence of fragmentation for a long time, China's regional structure is similar, repeated construction is serious, and the enterprise structure is very unreasonable. Optimize the organizational structure of enterprises; Accelerating the formation of a pattern of rational division of labor, organic connection and coordinated development of large, medium and small enterprises is an important content of the strategic adjustment of China's economic structure and an objective requirement and inevitable trend of the development of China's socialist market economy. In the next few years, the combination, merger and reorganization of enterprises will be accelerated on an unprecedented scale. Under this trend, how to do a good job in market positioning and choose the development direction and road that suits you is not only related to the development of each enterprise, but also to the overall optimization of enterprise structure and the rational allocation of social resources. Enterprises exist only in. Only by combining internal and external, micro and macro, local and whole can we correctly determine our own strategy, follow the trend and seek new development.

Third, strengthening strategic research and strategic management is the need to adapt to China's accession to the WTO and accelerate the improvement of the international competitiveness of enterprises. At present, the process of economic globalization has been greatly accelerated, and China's accession to the WTO indicates that China enterprises will participate in international economic cooperation and competition on a larger scale, in a wider field and at a higher level. While gaining more opportunities to enter other countries' markets, we are also facing severe challenges from the influx of international competitors. Whether it can withstand the impact, gain a foothold in the domestic market and successfully go abroad to participate in the international market is a life-and-death test for China enterprises that have been trapped in local operations for a long time. After joining WTO, enterprises should strengthen their strategic awareness. First, strengthen strategic research, improve strategic management ability, timely grasp the changes in the environment and the future, constantly adjust themselves and improve their adaptability.

Fourthly, strengthening strategic research and strategic management is also the need to adapt to the adjustment of global industrial structure and accelerate the cultivation of comparative advantages of China enterprises. Driven by economic globalization and scientific and technological revolution, the current global economy has entered an important adjustment period. Developed countries increase investment in high-tech industries, and at the same time accelerate the transformation of traditional industries and transfer to developing countries. How to win a more favorable position for China's economy in the future international division of labor system depends on whether China enterprises can actively adapt to this trend of division of labor, seize the opportunity, correctly position themselves, undertake a part of China's processing and manufacturing industries with a certain foundation in the global industrial restructuring, and form new comparative advantages. This is something that many enterprises, especially large enterprises with certain scale and competitiveness, should seriously consider.

The Decision on Several Major Issues in the Reform and Development of State-owned Enterprises at the Fourth Plenary Session of the 15th CPC Central Committee pointed out: "Strengthen the study of enterprise development strategy. Enterprises should adapt to the market, formulate and implement clear development strategies, technological innovation strategies and marketing strategies, and make timely adjustments according to market changes. Implement scientific and democratic decision-making and improve decision-making level. " In order to further strengthen the strategic research and management of enterprises and improve the scientific decision-making and management level of enterprises, we need to make practical efforts from the following aspects.

First, we should further improve our understanding of the importance of enterprise strategic research and strategic management. The positive and negative experiences of many enterprises at home and abroad fully prove that strategic research and strategic management are the core and soul of enterprise research and management and an important part of enterprise core competitiveness. Strategic management is the most important management in enterprise management under the condition of market economy. The strategic research and management of enterprises have a decisive, overall and long-term impact on the survival and development of enterprises. In the increasingly fierce market competition, under the background of the accelerated development of economic globalization, it is difficult for enterprises without clear and correct development strategies and long-term plans to stand firm and go far, and strategic mistakes are even more fatal to enterprises. The management of the enterprise must attach great importance to this work and put strategic research and strategic management in an important position as a major event in the development of the enterprise.

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The second is to strengthen the research, formulation and implementation of enterprise strategy. The research, formulation and implementation of enterprise strategy is a complex system engineering. On the basis of detailed investigation, analysis and prediction of domestic and international market environment, industry development, target market and competitors, enterprises should formulate and implement clear development strategies reasonably according to their own specific conditions and in line with the principle of being far from virtual and close to real, and make necessary adjustments in time with the changes of internal and external environment of enterprises.

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The third is to improve research institutions and enrich the necessary strength. The practice of some enterprises proves that it is worthwhile to invest manpower, material resources and financial resources in enterprise strategic research and strategic management, and can benefit from the long-term sustainable development of enterprises.

Fourth, we should correctly handle several relations. First, we should properly handle the relationship between technology research and management research. According to statistics, 50% of economic development depends on technology, and 80% of the degree of technology development depends on management. While attaching great importance to technical research, we should attach great importance to the study of enterprise management, including strategic research and strategic management, and combine them closely to overcome the bias of attaching importance to technology over management and "hardware" over "software". Second, we should properly handle the relationship between strategic planning and organizational implementation. It is important to make a good strategic plan, but it is more important to organize its implementation. It is necessary to overcome the phenomenon of two levels of enterprise strategy, namely, speaking and doing, planning and implementation, organically unify the research, formulation and organization of strategic planning, and put more energy into implementation and execution. Enterprise research departments should also spend considerable energy to study related issues in strategic management and strategic control, so as to make enterprise strategy more operable. Third, we should handle the relationship between reference and innovation. Enterprise strategic research and strategic management should learn from other countries, pay attention to learning from the successful experience of other enterprises, and also pay attention to learning from the failure lessons of other enterprises to avoid repeating the same mistakes. However, no matter how successful the enterprise strategic model is, it cannot be copied. An important feature of enterprise strategy is that it is different from any other similar enterprise. Any successful enterprise strategy can only come from innovation based on reference. Fourth, we should deal with the relationship between decision makers, professional researchers and all employees. To strengthen the strategic research and management of enterprises, first of all, the management of enterprises, especially the decision makers, should attach great importance to it, and specialized institutions and personnel should conduct systematic research. However, the research and formulation of enterprise strategy, especially the organization and implementation of strategy, is by no means a matter for a few people, but must become an important part of the code of conduct and corporate culture of all employees of the enterprise. Only when enterprise strategy penetrates into the consciousness and thoughts of all employees and becomes their conscious action can it be applied to the specific practice of enterprise production and operation activities and achieve complete success.

I hope it will help you, and I wish you success!