Model essay on TV advertising copy

1, copywriting 1: a creative copywriting of potato chip TV advertisement.

(1) Creative purpose: to highlight the crispness of XX potato chips; It highlights people's love for XX potato chips, and eating XX potato chips has become a necessary behavior in people's daily life.

(2) advertising content:

Figure 1: A man in a suit and tie is wearing a trench coat, and he looks at the front nervously.

Figure 2: Close-up of a man holding a briefcase in his hand and then holding the handle of the bag tightly.

Figure 3: The man made up his mind, nodded and walked forward, and got on a crowded bus.

Figure 4: The people in the carriage are so crowded that people can't move.

Figure 5: When the bus arrived at the station, a group of people got off, all office workers, with bags in their hands, including the man. They all rummaged through their briefcases after getting off the bus. The man took an iron box out of his bag and opened it. There is a bag of XX brand potato chips in it. He opened it, put a piece in his mouth and left with a smile and a happy face. Behind him, someone took out the same brand of broken potato chips from the bag and stuffed them into his mouth.

Schreiber: XX brand potato chips are crispy every day.

2. Copywriting 2: Creative Copywriting of TV Advertisement for a Brand of Sports Shoes

(1) Creative purpose: to highlight the comfort of XX sports shoes, so that people will forget its existence and regard it as a part of their own bodies.

(2) advertising content:

Figure 1: In the morning, a man wakes up from a beautiful dream and stretches with a satisfied face.

Figure 2: Close-up of the other end of the bed with feet on it.

Figure 3: Zoom out. Above the picture, the woman is sitting on the sofa drinking milk tea. Below the picture, there is a frowning face on the floor+advertising content.