The importance of network marketing?

Search engine marketing: According to CNNIC "2008 China Search Engine Market Survey Report" shows that 44.71% of Internet users often use (many times a day) search engine, the daily use of a search engine users also accounted for 17.2%, that is, the number of daily use of search engine users as high as 61.91%, which means that more than half of Internet users began to rely on the use of search engines. use of search engines. Based on this user base and composition, search engines have become an important marketing tool for enterprise marketing.

Mainly including: logging in Baidu, GOOGLE, Yahoo, Sogou, Aiqi, Zhongsou and other search engines and Sina classified directory, Yahoo directory, Sohu classified directory and other directory sites, as well as by the keyword analysis, search engine rankings optimization and maintenance, search results page position bidding and other marketing forms of search engine optimization and marketing services. 08, according to the CATI shows that in order to Beijing, Shanghai and Guangzhou as the representative of a class of cities, Google's market share reached 27.0%, Baidu's market share of 60.9%; in Dalian, Tianjin, Qingdao, Nanjing, Hangzhou, Xiamen, Shenzhen as the representative of the eastern coastal cities, Baidu's market share of 67.9%, Google's market share of 21.3%; and in Changsha, Wuhan, Zhengzhou and Shijiazhuang as the representative of the central provincial capital cities In the central provincial capitals of Changsha, Wuhan, Zhengzhou and Shijiazhuang, and the western regional centers of Chengdu, Chongqing and Xi'an, Google's market share was 16.1%, while Baidu's market share reached 72.2% and 68.3% respectively. In all the cities surveyed overall, Baidu was far ahead with a 65.8% market share, while Google's market share was only one-third of Baidu's, at 22.0%.

Currently, this marketing approach has gained some traction among small and medium-sized enterprises (SMEs) due to its relatively measurable results and the strong push from service providers. For example, according to Baidu's Q3 earnings report, it has more than 140,000 enterprise customers.

2), branded online advertising: branded online advertising is an early online marketing tools, visitors to the mandatory launch, the presentation form includes columns, text links, streaming media, pictures, couplets and so on. At present, the brand network advertising for Sina, Sohu, NetEase and other integrated portals and Silicon Valley Power, Pacific Computer, and News and other industry vertical portals monopoly, some small and medium-sized enterprises website is difficult to compete for orders.

3), external links: external links in general refers to other sites linked to the site of the link, external links for the site visibility diffusion, search engine for the site's attention and inclusion, the PR value of the increase in the important indicators of network marketing is quite beneficial, and at the same time, to increase the process of external links equivalent to the launch of the scale of the foreign affairs activities and the market cooperation of the important basis. This marketing approach is relatively elementary, generally speaking, many individual webmasters like to use, in the overall marketing strategy of the enterprise only as a basic part of the existence of, rather than a key element.

4), the network advertising alliance: this form has been an important source of income for individual webmasters, equivalent to a large number of websites to form an alliance, and then by the alliance initiator according to the characteristics of the various components of the station to distribute advertising, can be regarded as a kind of niche media on the Internet. Such as the later rise of high visibility, the operation of a very standardized narrow advertising is also one of them. This network marketing to take the effect of the payment mechanism, has been accepted by all types of enterprises, large and small eat all.

5), e-commerce and classified information platform marketing: typical examples, Alibaba, Huicong and other third-party e-commerce platforms to provide stores and their packaged services (such as honesty, buy and sell through), through the form of this virtual store to facilitate the sale of course, through the payment of the priority of a little bit of the location, caused by the effect of a better, or gong network and other emerging commercial search to provide the "e-commerce + search". "E-commerce + search" combination of marketing services. Immediately after the rise of classified information, but also in the promotion of the article, based on many users to post free housing, job hunting, second-hand and other types of life information, and then service providers began to launch a significant and prioritized sequence of position of the paid services. This kind of marketing has not yet formed a scale, and has not been recognized by the majority of business owners group. However, the efficiency of life information, conversion rate or turnover rate is relatively high, such as the sale of second-hand computers, generally through the classification information platform to find the buyer or find the seller, both to provide convenience, but also contributed to the transaction.

6), email marketing: the popularity of mailboxes and the combination of traditional DM direct mail, it gave birth to the rapid popularization of email marketing marketing, email marketing can be a permit mail to start, but also to non-permit mail as a supplement, with the enhancement of consumer awareness of the rights of the flood of information, the permit mail marketing has been dominated by the typical application of the conference and training, air tickets, flowers, hotels, travel routes and other products and services, and so on. It is typically used in the marketing of conference and training, air tickets, flowers, hotels, travel routes and other products and services. This marketing approach can also help to achieve market research, customer service, brand dissemination and other marketing purposes, and can be used directly as a marketing tool to market any product or service.

7), e-magazine marketing: in 2005 the rapid string of new media - network magazines, the most dazzling multimedia technology has been favored by many Internet users, in a short period of time, quickly gathered a large reading group. Based on this, online magazines have opened up a new and diversified information dissemination channel by virtue of diversified forms of expression, subdivided target audiences and relatively precise communication methods, but their acceptance by enterprises is still far from enough. On the one hand, the vast majority of the proportion of the business community does not have a mature e-magazine reading habits, the second is the enterprise to produce their own e-magazine, permission to mail and e-magazine combination of marketing, its high cost, not easy to operate, difficult to continue to carry out, the third is if you borrow third-party e-magazine platforms, such as ZCOM, XPLUS, etc., but its charges are not accepted by many small and medium-sized enterprises, and the effect of the assessment system lacks the market and application test. The system lacks market and application test.