How did Dior's "fragrance-seeking journey" produce the legendary classics?

Recently, Dior's fragrance documentary "Journey to Find Fragrance" was released. Since 1947 launched the first bottle of perfume, Dior fragrance has long been a favorite classic of thousands of urban women. The pursuit of exquisite lifestyle has always been the attitude of Dior fragrance family. Explore the journey of finding fragrance and appreciate the complex and advanced perfume art!

I believe that friends who have seen the Hollywood classic film "The Smell of Women" are deeply impressed by the protagonist Frank. After he was blind, he could still smell a woman's perfume through his keen sense of smell, thus judging her appearance. When you think about it carefully, the design of the movie bridge is not completely unreasonable. In France, which is famous for its romance, the relationship between perfume and women is intimate and subtle, and women's elegance, playfulness, femininity, sexiness and romance can be displayed with an elegant fragrance.

To understand women's perfume, you have to mention Dior Dior, a French luxury brand. Since 1947 launched the first bottle of perfume, Dior fragrance has long been a classic loved by thousands of urban women. The pursuit of exquisite lifestyle has always been the attitude of Dior fragrance family.

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Dior's fragrance-seeking journey, the art of perfume

What is the most secret job in the world? A perfumer-a person who works with his nose. Recently, Dior's documentary "Journey to Find Fragrance" was released.

This ingenious record, which took more than two years to make, not only makes us feel the profound essence and soul of Dior fragrance more intuitively, but also makes Fran Demash, the chief perfumer of Dior, the "Mr. Nose" hidden behind the scenes. Ois Demachy) enters the public eye.

Fran? Ois Demachy was born in 1949. /kloc-started working in Mane, a spice raw material production company, at the age of 0/6 to pay for his studies. This work experience made him gradually fall in love with perfume.

Since creating the fragrance for Dior Dior in 2006, Fran? Ois Demachy is in Paris Lab and Fontaines Parfum (Fontaines Parfum? ES)。

Behind a great fragrance, there must be a profound historical background and an eternal core soul. Fran, who made thousands of women dream of fragrance? Ois Demachy, how do you usually work?

The combination of the right time, the right place and the right market has created the greatest perfumer.

Kaifran? At the entrance of ois Demachy fragrance laboratory, you will be shocked by the dazzling array of fragrance making objects. But in his own eyes, it is chaotic and orderly, and he knows the specific location of all experimental items like the back of his hand.

"In the spice lab, all the beautiful scenery during the trip will come to mind."

Here, Fran? Ois Demachy will study thousands of fragrance materials in depth, and finally extract 15 20 raw materials, and keep trying until a fragrance is formed in the heart.

And his accurate judgment ability benefits from his frequent personal trips to and from the origin of raw materials.

His love and persistence in high-quality raw materials have made him travel all over the world. In the past 15 years, he has traveled to 14 countries, from Sri Lanka to India, Irish coastline, Nosibe Island, and from Italy to Nosibe Island. He took root in different weather, talked with farmers, and worked tirelessly to maintain priority cooperation with manufacturers, ensuring that Dior fragrance obtained high-quality raw materials, and inherited Mr. christian dior's exquisite and innovative concept.

As an art lover and aesthetician, he is passionate about everything related to aroma, aesthetics and technology. In order to remember a certain smell accurately, he will remember everything that comes with it.

"At a certain moment, a picture is stored in our mind, and when we start to create fragrance, these pictures will be displayed."

From the initial preparation of essence for animals to the production of essence for human use, Fran? Ois Demachy always fantasizes about fragrance according to the people and things he meets. In his view, fragrance is always closely related to emotion, and emotion begins with an emotion.

Strong curiosity, enough enthusiasm, low-key and humble style, Fran? Ois Demachy constantly explores the mystery of modulating fragrance.

In his view, fragrance is also related to interpersonal relationships, just like human travel, where we found the land of inspiration, encountered and deeply explored traditions and skills, and finally these wonderful elements and inspirations collided with raw materials and played the ultimate role. Perhaps this is one of the reasons why Dior perfume is so different.

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The origin of perfume and Dior, a high-grade perfume family

The word perfume comes from the Latin word "per fumum", which means "penetrating smoke". The name perfume itself is accompanied by mysterious beauty. The wheel of history has passed and people have been using perfume for a long time.

In BC 1500, the use of perfume became more and more common. Ancient Greek women also sprinkled perfume on religious ceremonies; The ancient Romans liked to spray perfume everywhere, on horses and even in the mortar for building walls. In other parts of the Middle East and the Far East, people have long learned to use the fragrance of spices to realize the pursuit of beauty.

In ancient Egypt, it was illegal not to wear perfume in public places. Cleopatra often bathes with 15 perfume and sesame oil with different smells, and even soaks the sails with perfume.

So, how does perfume become an indispensable "luxury" in people's daily life?

Some people think that the Persians discovered how to extract the essence from flowers by distillation. Later, Arabs created religious ceremonies using perfume. Asians have a great influence on the development of perfume use.

However, with the decline of the Roman Empire, the development of perfume was divided into two different fields. On the one hand, German priests invented a brand-new distillation technology; On the other hand, France, the perfume kingdom, found its fragrance characteristics among the unique spices imported from the East. As a result, European perfume technology began to enter a prosperous period.

The development of perfume technology is particularly dazzling in France. /kloc-Before the 6th century, the French had no tradition of bathing. They think that bathing will bring diseases to the body. The urgent need to change the body odor and the external environment is the direct reason for the prosperity of perfume.

So that in a very short time, perfume manufacturing, French fashion and French wine have become the three top-quality industries in France.

With the large-scale promotion of perfume industry, Glass, a small town in southern France, became the cradle of French perfume, and the most charming perfume in the world was born.

Fragona, the first perfume factory in the world, was born here. Up to now, there are still luxury brands that entrust this factory with a history of more than 300 years to make perfumes, among which Dior has to be mentioned.

Christian dior's mother was born in a wealthy French family and loved fashion and oriental art all her life.

Mr. Dior has been in contact since he was a child, and fashion and perfume have been in his blood from the beginning. For real Dior fans, christian dior is both a high fashion family and a high perfume family.

"Perfume is the gateway to a whole new world.

So I chose to make perfume,

Even if you just stay by the perfume for a while,

You can feel the charm of my design,

Every woman I dress exudes hazy, charming elegance,

Perfume is an indispensable supplement to women's personality.

Only it can decorate my clothes and make it more perfect.

Coupled with fashion, women are full of amorous feelings. "

-Mr christian dior Dior.

Like clothing, perfume can also interpret personality and change perfume according to mood.

For fashion masters, perfume is another kind of fabric, the projection of women and fashion, and the crowning touch of perfect dress.

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Create a classic and fragrant Dior family

1947 With the rise of New Look, Dior's first perfume, Miss Dior, was born.

After experiencing the material shortage and pain of World War II, this fragrance eagerly expresses the praise for a happy life and the desire for lightness, carefree, love and beauty.

Lady Dior's classic perfume

Miss Dior's first perfume bottle adopts smooth lines and thin neck design, which combines the elegance of Dior suit and the beauty of dress. 1950, Mr. Dior and Pinai designers created a series of "vertical product lines" and applied them to the brand-new Miss Dior bottle. Contours and lines have been used to this day.

With the birth of Dior New Look's new look.

Dior launched the first perfume, Miss Dior.

During the period of 1985, when women were still lonely in cowardice, poisonous black bottle poison, a name with great visual impact, came into people's lives with its strong challenge. It is inflammatory and preaches the temptation of freedom, generosity, passion and indulgence.

Oriental fragrance and elegant bottle body, Dior Dior has always longed for his perfume to make beautiful clothes appear in front of women just by opening the bottle cap.

Since the birth of 1999, Dior J'adore True Oneself series perfume floral art has interpreted the unique temperament of women. A round bottle with a slender neck and a luxurious Marseille gold ring are full of fun.

Jasmine in Sabah, rose in Damascus and ylang ylang blend the fruity notes of tuberose and honey plums, emitting a rich and pleasant aroma, each of which is the pursuit and praise of elegance.

Dior Dior Charm Perfume Series is full of eager desire for happiness, youth and boldness. The slender bottle body shows the dignity and elegance of "charm", and the classic fragrance represents city girl's fashion attitude.

Especially Fran? Ois Demachy creates a brand-new light fragrance atmosphere, Sicilian citrus essence opens a cheerful front tone, and white Sabah jasmine and Tunisia orange blossom blend into a delicate sandalwood tone. Fragrant, but not too rich; Emotional charm, but not too ostentatious.

Dior continued the tradition of MissDior eau de toilette and launched Dior Flower Sweetheart eau de toilette in 2008.

Mr. christian dior's favorite flowers, pink and bows blend into this refreshing floral fragrance, opening a new chapter in the legend of MissDior series.

In 2020, Dior's rose-dancing eau de toilette went on the market, and Miss Dior's perfume spokesperson Natalie Portman once again became Miss Dior forever, wearing a soft and luxurious dress designed by MARIA GRAZIA CHIURI, creative director of Dior women's wear, and strolling happily and freely in the sea of flowers.

The sweetness of honey, mixed with the pungent smell of pepper, teases everyone's olfactory nerves. Fran? Ois Demachy hopes to reproduce the shock of nature and create a trip to smell flowers.

Dior men's classic perfume

Of course, perfume is not exclusive to women. Just as Miss Dior perfume perfectly explains the elegant lines of christian dior's "new style" fashion, Dior Dior men's perfume perfectly embodies Dior Dior men's new fashion.

1966, Dior's first male fragrance-Dior's fresh water with floral fragrance was born, which brought subversive changes to the field of fragrance. Nowadays, it has gone beyond the meaning of fragrance and become a symbol of taste and exquisite masculine charm.

Jietuo men's fragrance series, launched in 2009, inherits the restrained richness of eau de toilette, which is both light and joyful, and redefines the masculinity and emotional charm of men.

20 14 Robert Pattinson, a new generation of Hollywood actor, becomes the global spokesperson of Dior's unruly men's perfume, and plays a brand-new Dior's unruly men's light fragrance blockbuster, showing charming temperament and deducing modern men's demeanor.

Dior Sauvage Wilderness Men's Perfume is the EDP men's perfume launched on 20 15. Sandalwood used in perfume comes from a Sri Lankan plantation that has cooperated with Dior for more than 10.

20 19, Johnny? Johnny Depp's brand-new Dior Wilderness Men's eau de toilette is on the market. The pure fragrance of vanilla is wrapped in a round package, and the smell of tobacco is sultry.

This year, Dior Dior Wilderness Men's Perfume was upgraded to a replaceable outfit, and the fashion blockbuster was performed by Karry, the spokesperson of Dior Dior China Wilderness Men's Perfume Series.

As the brand's first fragrance adopting the concept of environmental protection, it has opened the road of sustainable development of Dior Dior's new generation fragrance.

Making the love of fragrance a way of life has long been an irreplaceable concept of Dior Dior fragrance family. Different scents can be a pursuit of beauty, expressing the changes of our emotions, and recording a story and an inspiration.

Christian dior once said, "A drop of perfume will make you wear Dior."

Dior transformed the dribs and drabs of French life aesthetics into a bottle of distinctive classic fragrance, and lit up every moment of life with various smells at any time.

Editor: hpink

Design: Jiayi